Core Viewpoint - The article discusses how a Chinese technology company, specifically Yunji, is redefining its global strategy by moving beyond simple product sales to a more integrated approach that emphasizes local market adaptation and technological innovation [1][9]. Group 1: Industry Changes - The absence of iRobot at CES 2026 signifies a shift in the smart cleaning industry, with Chinese brands now dominating the market [2][4]. - By the third quarter of 2025, iRobot was replaced by Yunji in global shipment rankings, marking a transition from follower to standard-setter for Chinese manufacturers [5]. - Yunji's growth trajectory is highlighted by its significant overseas revenue increase, with a nearly 7-fold growth in 2024 and a 25% share of its revenue coming from international markets [11]. Group 2: Yunji's Global Strategy - Yunji's approach to international expansion is characterized as a "second entrepreneurship," focusing on a comprehensive restructuring of its organization, products, and brand rather than merely selling products [8][25]. - The company has tailored its products to meet specific regional needs, such as enhancing carpet cleaning capabilities in Europe and addressing high humidity in Southeast Asia [29][31]. - Yunji's technological foundation includes over 1,400 patents in areas like AI models and robotics, allowing it to offer products that are not just machines but intelligent home assistants [32][34]. Group 3: Organizational Restructuring - Yunji has undergone significant organizational changes, including a shift to a divisional structure that empowers business units and enhances efficiency [23]. - The company has established a global coordination system to align product launches and marketing strategies across different regions [23][48]. - This restructuring has provided Yunji with the resilience needed to thrive in competitive markets, allowing it to avoid reliance on single channels or price wars [24][50]. Group 4: Future Outlook - The smart cleaning industry is at a pivotal point, moving from basic floor cleaning to more complex, multi-dimensional cleaning solutions [39][40]. - Yunji aims to evolve from a home appliance manufacturer to a creator of intelligent home systems, with plans to launch new products by 2026 that will further enhance its market position [44][43]. - The company is preparing for a critical year in 2026, with substantial orders and a focus on scaling its operations to meet global demand [49][50].