Core Viewpoint - Shanghai LEGO Park has announced a tiered ticket pricing system based on seasonal visitor forecasts, with children's one-day tickets starting at 255 RMB and adult tickets starting at 319 RMB [1][7]. Ticket Pricing Summary - The ticket pricing system includes six categories: - Off-peak days: Children's ticket 255 RMB, Adult ticket 319 RMB [5] - Regular days: Children's ticket 300 RMB, Adult ticket 379 RMB [5] - Special regular days: Children's ticket 350 RMB, Adult ticket 439 RMB [5] - Peak days: Children's ticket 399 RMB, Adult ticket 499 RMB [5] - High peak days: Children's ticket 439 RMB, Adult ticket 549 RMB [5] - Special high peak days: Children's ticket 479 RMB, Adult ticket 599 RMB [5] Park Features Summary - Shanghai LEGO Park is designed for families with children aged 2 to 12, featuring eight themed areas [4][8]. - The park includes: 1. LEGO® Wukong Hero Theme Area: Features attractions based on Chinese culture [9]. 2. LEGO Park Imagination World: Includes a giant LEGO figure and various rides [9]. 3. LEGO® City Theme Area: Offers experiences related to different professions [9]. 4. LEGO® Castle Theme Area: Features immersive medieval experiences [12]. 5. LEGO® Ninjago Theme Area: Focuses on speed and gravity challenges [12]. 6. Brick Street and Fun Brick City: Includes interactive LEGO models and performances [12]. 7. LEGO® Friends Theme Area: A water-themed area with various activities [12]. Current Status - As of now, 80% of the rides are installed, and some are in the testing phase, with the opening date and ticket sales details to be announced later [1][7].

在北京第二外国语学院中国文化和旅游产业研究院教授吴丽云看来，上海乐高乐园在当前阶段公布票 价，一方面是对市场进行试探，看市场反应究竟如何；另一方面则是进行预热，让市场知道乐园即将开 业。 上海乐高乐园一日票类型分为平季日、常规日、特别常规日、旺季日、高峰日以及特别高峰日六级票 价。具体来看，平季日儿童票价255元，成人票价319元，涵盖大部分周中日期，节假日除外；常规日儿 童票价300元，成人票价379元，涵盖大部分工作日，节假日除外；特别常规日儿童票价350元，成人票 价439元，通常为节假日期间的工作日，以及部分春季、秋季及冬季的周末；旺季日儿童票价399元，成 人票价499元，通常为节假日期间的周末，以及部分春季、秋季和冬季的周末；高峰日儿童票价439元， 成人票价549元，适用于重大节假日期间的旺季时段；此外，特别高峰日儿童票价479元，成人票价599 元，适用于国庆节、春节和劳动节等出行需求旺盛的日期。 不仅如此，上海乐高乐园还为老年人、残障人士提供优惠价格。其中，年龄在60周岁（含）及以上的老 人以及残障人士，票价均为8折。年龄2周岁以下婴幼儿免费。 继宣布暑期开园后，上海乐高乐园度假区（以下简称 ...

继宣布暑期开园后，上海乐高乐园公布了票价。4月2日，上海乐高乐园度假区（以下简称"上海乐高乐园"）正式公布一日票票务政策，将采用六级票价体 系，儿童一日票255元起，成人一日票319元起，票价一出，一时引发市场热议。此前，上海乐高乐园宣布将于今年夏季开园迎客，此举也意味着其意在暑期 揽客。作为全球第11座、中国首座乐高乐园，其以"儿童友好型乐园"定位切入市场，与迪士尼形成差异化竞争。在业内人士看来，这一布局不仅关乎长三角 主题公园市场格局重构，也将进一步促进暑期文旅消费。 | 一日票类型 | 票价 | 适用日期描述 | | --- | --- | --- | | 本案日 | 儿童-255元 | 涵盖大部分周中, | | | 成人-319元 | 节假日除外 | | 常规日 | 儿童-300元 | 涵盖大部分工作日， | | | 成人-379元 | 节假日除外 | | | 儿童-350元 | 通常为节假日期间É | | 特别常规日 | 成人-439元 | 工作日，以及部分春 秋季及冬季的周末 | | | 儿童-399元 | 通常为节假日期间的 周末,以及部分春季 | | 旺季日 | 成人-499元 | 秋季和冬季 ...

Core Viewpoint - Shanghai LEGO Resort has officially announced its ticket pricing policy, featuring a six-tier pricing system for one-day tickets aimed at families with children aged 2 to 12 [1][2]. Ticket Pricing Structure - The ticket pricing structure includes six categories: Off-Peak Days, Regular Days, Special Regular Days, Peak Days, and Special Peak Days [2][3]. - Off-Peak Day prices start at 255 yuan for children and 319 yuan for adults, applicable to most weekdays excluding holidays [2]. - Regular Day prices are 300 yuan for children and 379 yuan for adults, covering most working days excluding holidays [2]. - Special Regular Day prices are set at 350 yuan for children and 439 yuan for adults, typically for weekdays during holiday periods and some weekends in spring, autumn, and winter [3]. - Peak Day prices are 399 yuan for children and 499 yuan for adults, usually for weekends during holiday periods and some weekends in spring, autumn, and winter [3]. - High Peak Day prices are 439 yuan for children and 549 yuan for adults, applicable during major holidays [3]. - Special High Peak Day prices are 479 yuan for children and 599 yuan for adults, relevant for dates with high travel demand such as National Day, Spring Festival, and Labor Day [3]. Additional Information - The pricing system is designed based on seasonal visitor forecasts, providing diverse options for visitors to choose according to their travel plans and budgets [3]. - The resort features over 75 interactive rides, performances, and attractions, along with thousands of LEGO models made from over 85 million LEGO bricks [3]. - Shanghai LEGO Resort is set to open to the public this summer [3].