Core Insights - The article highlights the challenges faced by Shanghai manufacturers in leveraging short video platforms like Douyin and Kuaishou for marketing, despite having advanced production capabilities and significant investments in equipment [1][3] - There is a critical shift from offline exhibitions to online marketing, emphasizing the need for precise content creation and customer conversion strategies [3][15] Market Trend Analysis - Over 75% of industrial product buyers use short video platforms to find suppliers, indicating a significant trend towards digital marketing in manufacturing [3] - The transition to online marketing is not just an enhancement but a necessity for survival, requiring manufacturers to adopt effective short video strategies [3] Top Short Video Operation Companies - **Chase Horse Network**: Specializes in precise customer acquisition through short videos, with a unique "Four Dominance Principle" that helps traditional industries achieve a 70% natural traffic share within three months [4][5] - **Dominant Head Network**: Focuses on search traffic and advertising operations, achieving a 70% reduction in customer acquisition costs for certain equipment manufacturers [9] - **Peng Yi Network**: Concentrates on traditional industries, increasing consultation volume for manufacturing accounts by 400% [10][11] Pricing Models - Chase Horse Network charges between 6,000 to 10,000 yuan per month for basic operations and 10,000 to 20,000 yuan for comprehensive services [5] - Dominant Head Network offers services ranging from 4,000 to 7,000 yuan per month for short video operations [10] - Peng Yi Network's packages range from 5,000 to 8,000 yuan per month for basic operations, with comprehensive marketing solutions priced at 15,000 yuan per month [11] Pitfalls to Avoid - Companies should be cautious of "jack-of-all-trades" operators that lack specialization in industrial sectors [12] - Focusing solely on metrics like views and likes can be misleading; businesses should prioritize metrics that directly impact sales [13] - Effective communication between the content creation team and sales team is essential to ensure alignment with customer inquiries [14] Conclusion - The rise of short video marketing is reshaping the competitive landscape of the manufacturing industry, making it crucial for Shanghai factories to choose the right partners for effective digital marketing strategies [15]