Core Viewpoint - The article highlights the participation of Bright Food Group at the 28th FHC Shanghai Global Food Exhibition, showcasing its well-known products and innovative collaborations with popular culinary shows to enhance brand recognition and consumer engagement [1][3][12]. Group 1: Event Participation - Bright Food Group presented its classic products such as Shanghai Meilin Luncheon Meat and Da Bai Tu Milk Candy at the FHC Shanghai Global Food Exhibition held from November 12 to November 14 [1][3]. - The company engaged audiences with interactive Q-version IP mascots, making the booth a popular photo spot [3]. Group 2: Product Innovation - The company launched a series of new products in collaboration with the culinary show "Yi Fan Feng Shen," including Shanghai Meilin sliced luncheon meat and various regional flavor series, aiming to appeal to younger consumers and diversify its offerings [7][12]. - Bright Food Group also introduced the Aisen X Cai Rou Hun Tun series, merging cultural IP with everyday food experiences, reinforcing the concept of "the taste of home" [9][10]. Group 3: Consumer Insights - A report by the China Food Health Seven Star Alliance indicates that modern consumers prioritize health, safety, and cultural connection in their food choices, aligning with Bright Food Group's strategy to position itself as a guardian of "the taste of home" [12][15]. - The report emphasizes a shift in consumer expectations from mere sustenance to a holistic approach to family dining, which Bright Food Group is addressing through its product offerings [15][16]. Group 4: Awards and Recognition - Bright Food Group received the "2025 FHC Golden Apple Award" for its outstanding product quality and brand influence at the exhibition, highlighting its competitive edge in the food industry [13]. Group 5: Commitment to Quality - The company adheres to a "farm-to-table" model, ensuring food safety and quality through comprehensive control and intelligent management across all production stages [15][16]. - Bright Food Group is responding to consumer demands for health and safety by launching plant-based products and implementing full traceability for its fresh meat offerings [16].