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海昌海洋公园:上海公园11月10日至11月16日单周收入同比大幅提升35.2%
Zhi Tong Cai Jing· 2025-11-25 10:24
Core Viewpoint - Haichang Ocean Park (02255) reported significant revenue growth due to the implementation of autumn breaks in Zhejiang Province and the marketing activities celebrating the seventh anniversary of Shanghai Haichang Ocean Park [1] Group 1: Revenue Performance - Shanghai Park experienced a substantial week-on-week revenue increase of 35.2% from November 10 to November 16, 2025, with both theme hotels achieving full occupancy [1] - From November 17 to November 23, 2025, the park's revenue continued to rise, showing a week-on-week increase of 14.6% [1] Group 2: Market Context - Zhejiang Province has implemented a comprehensive spring and autumn break system for primary and secondary schools, benefiting over 6 million students across 11 cities [1] - Many regions scheduled the autumn break in mid-November, creating a five-day holiday that aligns with weekends [1] Group 3: Strategic Focus - As Shanghai Park approaches its seventh anniversary on November 18, 2025, it has gained recognition for its unique marine culture and innovative integration with Chinese culture and local characteristics [1] - The park has been consistently ranked among the top twenty theme parks in the Asia-Pacific region and aims to enhance visitor experience and brand influence by closely monitoring holiday market trends and consumer preferences [1]