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“欧洲阳台”吸引力激增背后:航班增多,中国游客扮演关键角色
Guan Cha Zhe Wang· 2025-05-23 06:53
Core Insights - Greece's tourism industry is projected to grow in 2025, with international direct flights enhancing its appeal to long-haul travelers [1][5] - The number of travelers entering Greece by air increased by 10% year-on-year in the first four months of this year [1] - Greece is becoming a popular destination for Chinese tourists, driven by its historical sites and natural beauty [1][5] Tourism Growth Projections - Greece expects a 3% to 5% increase in international tourist numbers in 2025, potentially marking a third consecutive record year [1] - The Ionian Islands received approximately 3.8 million international visitors in 2024, reflecting a 5.5% increase year-on-year [3] Revenue Insights - Greece's tourism revenue reached €21.7 billion (approximately ¥177 billion) in 2024, surpassing €20.6 billion (approximately ¥168 billion) in 2023, marking a 5.3% growth [3] Chinese Tourist Market - Greece is one of the most favored destinations for Chinese tourists in Europe, attributed to its cultural and historical significance [4][5] - The number of Chinese tourists visiting Greece is expected to see significant growth in 2025, supported by increased flight routes and strategic partnerships [5][7] Flight Route Developments - Chinese airlines are planning to open new routes to Greece and increase flight frequencies, indicating a growing interest in Greece as a travel destination [7][8] - Spring Airlines has increased its Shanghai to Athens route to four flights per week, while other airlines are expanding their services to accommodate rising demand [8]