Core Viewpoint - Shanghai Bank actively participates in the "Shanghai Summer" International Consumption Festival, creating a unique financial service experience that combines international flair with local culture, enhancing consumer engagement and promoting economic activity [1][2]. Group 1: Product Offerings - Shanghai Bank launched the "Shanghai Summer Theme Debit Card," designed to stimulate consumption through a combination of card products and benefits packages, focusing on "eating, traveling, shopping, and entertainment" [2][4]. - The bank collaborates with local brands to offer discounts, such as a 50 yuan ticket reduction for cardholders at partnered amusement parks [4]. Group 2: Consumer Engagement Strategies - The bank promotes local dining experiences by partnering with renowned local brands, offering discounts for credit and debit card users, enhancing the traditional culinary experience [7]. - For accommodation, the bank provides discounts on hotel bookings through partnerships with travel platforms, encouraging tourism within the city [7]. - Travel convenience is enhanced through collaborations with airlines and ride-sharing services, offering various discounts to facilitate urban mobility [7]. Group 3: Tourism and Entertainment - Shanghai Bank collaborates with tourism and entertainment providers to offer discounts on popular attractions and events, including major concerts, thereby enriching the cultural experience for both locals and tourists [8][9]. - The bank's initiatives include discounts on cruise tickets and onboard spending, promoting a blend of financial services with cultural tourism [8]. Group 4: Retail and Shopping Promotions - The bank targets key shopping districts in Shanghai, providing substantial discounts to stimulate consumer spending in various retail environments, including department stores and luxury brands [9]. - Additional promotions include partnerships with e-commerce platforms, offering further incentives for consumers to engage in large-scale purchases during the summer season [9].