为拉动餐饮消费，今年上半年，上海发放了3.6亿元"乐品上海"餐饮消费券，这批消费券今天到期，不少中签的市民抢搭末班车。 午餐时间，一家商场内的不少餐厅门口都在排队。有顾客表示，抽中了满1000减400的消费券，之前都忘记了，发现今天要过期，赶紧来消费。而餐厅负责 人也感慨，最近一周，使用消费券的顾客明显增多，前几个礼拜每天大概7至8张，最近数量几乎翻番。 看看新闻记者: 何晓 蒋琨 编辑: 周缇 责编: 张蕴昆 有餐厅经理告诉记者，6月到7月，顾客大概使用了200多张消费券，带动了20多万的业绩，占到总业绩的五分之一。 受益的不仅是餐饮业，消费券的核销，还有力地带动了商场客流与销售的增长。上海一家商场的市场部负责人透露，餐饮消费属于目的型消费，顾客可能会 因为一家店铺的餐饮来决定今天一天的整个行程，因此对整个商场的带动效果明显，商场上半年销售额、客流同比提升超20%。 今年下半年，上海将继续使用3.5亿财政资金发放餐饮消费券，券面与上半年保持一致，仍然通过在线报名、摇号中签的方式发放。企业报名从明天开始， 不少新餐厅跃跃欲试。消费者报名时间为7月26日，也就是下周六。 上半年，上海参与餐饮券核销的企业共超过5 ...

据罗志松介绍，下半年上海餐饮消费券投入3.5亿元，位置信息定位在上海的消费者均可申领消费 券，继续发放三种面额，一是90元面额，餐饮消费满300元每次抵用一张；二是180元面额，餐饮消费满 500元每次抵用一张；三是400元面额，餐饮消费满1000元每次抵用一张。 餐饮券领取形式继续采用"在线报名、摇号中签"方式，每月报名一次、摇号一次，每轮报名时间为 期3天。活动开始后，消费者在规定时间内登录相关平台APP或小程序，通过位置信息校验是否在上 海。每个平台每人每轮限领一次，每次限领消费券一张。消费券自每月核销之日起至当月月底有效。 "在消费券发放过程中，我们充分听取了消费者与社会各方的意见建议，根据实际情况及时动态调 整、优化发放安排。例如，上半年第二轮发放中，充分考虑老年消费者等特殊群体的需求，同时兼 顾'公平、公正'的原则，发放方式由第一轮的'抢券'模式，调整为'摇号'模式，上半年共吸引2094.2万人 次报名摇号。截至目前，参与核销的人数已突破186万人次，核销率已超过90%。"罗志松说。 中新网上海7月18日电 (记者 姜煜)上海市商务委员会总经济师罗志松18日透露，今年上半年参 与"乐品上海"餐饮消 ...

Core Viewpoint - The article highlights the ongoing "6.18" online shopping promotion and the regulatory measures taken by the National Market Supervision Administration to prevent fraudulent activities related to government subsidies for consumer vouchers [1][10]. Group 1: Regulatory Actions - The National Market Supervision Administration issued compliance guidelines specifically addressing the prevention of fraudulent claims related to government subsidies during the "6.18" promotion [1]. - The guidelines emphasize the need to regulate promotional activities and prevent behaviors that exploit government subsidies [1]. Group 2: Fraud Cases - A notable case involved a restaurant manager who was sentenced to three years in prison (with a three-year probation) for fraudulently cashing out 137,000 yuan (approximately 20,000 USD) using consumer vouchers [8][10]. - The manager exploited the "乐品上海" consumer voucher program by creating fictitious transactions to redeem multiple vouchers, ultimately defrauding the government [10]. - Similar fraudulent activities have been reported in other regions, such as a case in Zhuhai where a shop owner was sentenced for using consumer vouchers to illegally obtain government subsidies [11]. Group 3: Legal Risks - The article outlines the legal risks associated with fraudulent activities related to consumer vouchers, indicating that collusion between individuals and businesses to defraud government subsidies can lead to severe legal consequences [11]. - The Shanghai court noted that individuals involved in the resale of consumer vouchers may face restrictions from participating in future promotional activities due to violations of honesty and integrity principles [11]. Group 4: Broader Context - The article mentions that various regions are actively combating fraudulent claims related to government subsidies, with specific examples of companies being penalized for violating subsidy rules [12]. - The government aims to ensure that consumer vouchers serve their intended purpose of promoting consumption and supporting industry development, especially during peak shopping seasons like "6.18" [12].

Core Insights - The "Le Pin Shanghai" dining coupon initiative has significantly boosted consumer enthusiasm and revitalized the local dining industry since its launch in March 2023 [1][3] - The program has attracted millions of participants, with a notable increase in registrations and a slight decrease in the average winning rate for coupons [1][3] Group 1: Impact on Consumer Behavior - The dining coupons have transformed consumer dining habits, encouraging more frequent outings and higher spending, as consumers feel compelled to utilize the coupons [5][6] - Many consumers report that the coupons have alleviated financial pressure associated with dining out, allowing families to enjoy meals together more easily [5] Group 2: Merchant Response and Performance - Participating merchants have experienced a significant increase in customer traffic, with some reporting a 20% rise in footfall and a 25% increase in new customers [3][8] - The integration of dining coupons with existing promotions has enhanced customer satisfaction and increased overall sales, with some businesses seeing a notable percentage of their revenue coming from coupon-related transactions [3][8] Group 3: Market Trends and Economic Indicators - Despite a general decline in revenue for the restaurant sector in early 2023, the introduction of dining coupons has led to a slight recovery, with April revenues showing a 0.14% year-on-year increase [8][9] - The dining coupon initiative has been credited with generating substantial consumer spending during holiday periods, with reported figures reaching approximately 79.9 million yuan during the May Day holiday [8] Group 4: Future Recommendations - Experts suggest that the effectiveness of the coupon program could be enhanced through more targeted and diverse offerings, moving beyond just dining to include other sectors such as transportation and cultural activities [12][13] - A focus on "precision drip irrigation" in coupon distribution is recommended to ensure that benefits reach specific consumer groups and stimulate broader economic activity [12][13]

在大众印象中，"薅羊毛"多是精打细算的消费行为，但一旦越过法律红线，可能会构成犯罪行为！ 5月29日，上海首例政府消费券补贴诈骗案宣判！被告人夏某某虚构店内消费订单，共计骗取补贴款13万余元，最终被以诈骗罪判处有期徒刑三年，缓刑三年，并 处以相应罚金。 2024年，上海市相关政府部门对公众发放"乐品上海"餐饮消费券，消费券以"在线报名、公平摇号"的方式确定中签消费者，公众可通过支付宝、微信等多个平台参 与报名和摇号。消费券有满1000减300等多样化的补贴额度。以满1000减300为例，中签消费者在餐饮消费满1000元时仅需支付700元，核销消费券后，其余300元会 以政府补贴方式发放给商家。 相关部门明确要求，消费券发放及核销过程中，消费者与商户均应自觉遵守消费补贴活动规则，不得实施刷单套现、软件作弊、虚假交易等违法违规行为。但部分 中签者与商户，却打起了"薅羊毛"的小算盘，试图通过虚构交易核销消费券套取政府补贴款项。 被告人夏某某是上海某餐饮管理有限公司法定代表人兼实际经营人，2024年年末，有顾客在其店铺用餐时出示"乐品上海"消费券，夏某某得知该店属于可核销消费 券商家。 不久，夏某某上网时发现，有部分 ...

Core Points - The "Le Pin Shanghai" dining consumption voucher program will have its fourth round registration starting this Saturday, May 31, 2025 [2] - The vouchers will have three denominations: 90 yuan for a minimum spend of 300 yuan, 180 yuan for a minimum spend of 500 yuan, and 400 yuan for a minimum spend of 1000 yuan [3][5] - The average winning rate for the vouchers in April was 17.6%, with a total of 4.9 million participants, marking a 26.5% increase from the previous month [5] Registration and Usage - Consumers can register for the vouchers from May 31 to June 2, with results announced by June 5, and vouchers available for use starting June 7 until July 20 [3] - Registration can be done through UnionPay, Alipay, and WeChat, requiring users to authorize the use of personal information [3] Fairness and Security Measures - The program has shifted from a "grab voucher" model to a "lottery" model to enhance fairness, with public notarization involved [5] - Security upgrades have been implemented across the platforms to prevent fraudulent activities and ensure that more consumers benefit from the vouchers [5]

Group 1 - The "Le Pin Shanghai" dining vouchers will be available for application from May 31 to June 2, 2025 [1] - Three types of vouchers will be offered: 90 yuan for a minimum spend of 300 yuan, 180 yuan for a minimum spend of 500 yuan, and 400 yuan for a minimum spend of 1000 yuan [1]

Group 1: Holiday Economic Boost - The "May Day" holiday has led to a peak in tourism and dining consumption in the domestic market, driven by consumption vouchers, entertainment activities, and diverse business formats [1] - The third round of "Le Pin Shanghai" dining consumption vouchers has been issued, promoting consumer spending during the holiday [2] Group 2: Restaurant Traffic Surge - On May 1, restaurants in Shanghai experienced high customer traffic, with some brands requiring a wait of 30 minutes to 1 hour [2] - The reception volume in the first two days of the holiday increased by 30% compared to the Qingming Festival, with 80% of customers being tourists, including a significant portion of foreign visitors [2] Group 3: Night Economy and Events - The ongoing popularity of Shanghai's "performance economy" has boosted night tourism and entertainment consumption, with various concerts and events taking place during the holiday [4] - Sea底捞 has introduced personalized dining and booking services for concert-goers, resulting in a 50% to 100% increase in late-night customer traffic during concert events [4] Group 4: Outdoor and Home Consumption Trends - The holiday has also seen a rise in outdoor activities like camping, leading to increased sales of barbecue ingredients and portable food items, with a projected sales growth of over 200% for barbecue products [4] - Despite the travel surge, some consumers opted to stay home, resulting in a significant increase in sales of quick meals and healthy snacks, with certain popular dishes expected to double in sales during the holiday [5]