Group 1 - Zhejiang Longsheng Group Co., Ltd. is located in Shaoxing, Zhejiang Province, and was established on March 23, 1998, with its listing date on August 1, 2003 [1] - The company's main business involves dyes, intermediates, water-reducing agents, as well as inorganic chemical products like soda ash and synthetic ammonia. The revenue composition is as follows: dyes 55.83%, intermediates 23.14%, additives 7.33%, inorganic products 5.08%, real estate 3.48%, other businesses 1.88%, automotive parts 1.23%, color standards and sustainable development solutions 1.22%, and others 0.81% [1] Group 2 - The fund "Shangyin Value Growth 3-Month Holding Period Mixed A" (013284) holds 42,100 shares of Zhejiang Longsheng, accounting for 2.61% of the fund's net value, ranking as the seventh largest holding [2] - The fund has a total scale of 1.9204 million, with a year-to-date return of 24.56%, ranking 3769 out of 8087 in its category, and a one-year return of 24.17%, ranking 3616 out of 8085 [2] Group 3 - The fund manager Zhao Zhiyue has a tenure of 10 years and 235 days, with a total asset scale of 1.768 billion. The best fund return during his tenure is 138.78%, while the worst is -42.27% [3] - The co-manager Chen Bo has a tenure of 5 years and 333 days, with a total asset scale of 791 million. The best fund return during his tenure is 88.39%, while the worst is -8.38% [3]

Core Viewpoint - The article discusses the recent marketing strategies employed by Shangyin Fund, focusing on the promotion of fund manager Chen Bo as a key figure, which has sparked controversy within the industry due to its implications for investor behavior and fund performance [3][6][24]. Marketing Strategy - Shangyin Fund has launched a marketing campaign featuring large advertisements of fund manager Chen Bo in various public spaces, accompanied by the slogan "Invest in funds, choose Chen Bo, the new trendy buyer in the fund industry" [3][6]. - The fund's official social media accounts have initiated a lottery activity encouraging users to engage with the campaign by sharing posts related to Chen Bo [8]. - User discussions primarily revolve around promotional tactics rather than the performance or investment style of the funds managed by Chen Bo, indicating a potential misalignment in investor focus [10][13]. Fund Performance - Chen Bo manages six funds, with only one, Shangyin Future Life Flexible Allocation Mixed Fund, achieving a year-to-date return of 36.36%, outperforming the CSI 300 Index's 20.66% [15][16]. - The performance of other funds under Chen Bo's management has been subpar, with most trailing behind the benchmark index [15][16]. - Several funds managed by Chen Bo are at risk of being liquidated due to insufficient asset size, as multiple funds have net assets below 50 million yuan [18][19]. Regulatory Concerns - The marketing strategy of emphasizing a single fund manager contradicts regulatory guidance aimed at promoting a more team-oriented investment approach and discouraging reliance on star fund managers [24]. - As of the end of Q3, Shangyin Fund's equity product proportion is less than 2%, highlighting the need for the firm to enhance its equity business [24][26].