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上门体育
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“上门体育”需兼顾便捷与安全
Jing Ji Ri Bao· 2025-08-18 21:14
Core Viewpoint - The emerging trend of "door-to-door sports" services for youth and children is gaining popularity among parents and children, addressing issues such as transportation difficulties and lack of physical activity [1] Group 1: Industry Overview - "Door-to-door sports" services provide convenience by delivering training directly to homes, but face challenges related to non-standardized venues and equipment, as well as unclear responsibility for safety [1] - Common training locations, such as community open spaces and underground parking lots, often do not meet professional sports standards due to uneven surfaces, inadequate lighting, and poor ventilation [1] Group 2: Safety Concerns - The maintenance and regulation of mobile equipment are insufficient, leading to potential safety hazards [1] - Many service providers are not registered with relevant authorities, making it difficult to verify the qualifications of coaches, which complicates consumer rights protection in case of training accidents [1] Group 3: Recommendations for Improvement - A clear safety baseline and industry standards are necessary for the "door-to-door sports" model, allowing for flexibility and growth while ensuring safety [1] - Collaboration among sports authorities, market regulators, and educational departments is essential to create a platform for coach qualification registration and public disclosure [2] - The platform should define qualification standards for coaches based on age groups, enforce strict audits, and establish clear safety norms for various training scenarios [2]
这个暑期,“体育外卖”有点儿火
Core Viewpoint - The rise of "sports delivery" services is transforming youth sports training, allowing coaches to provide lessons directly at students' homes, addressing the needs of busy parents and enhancing training frequency and effectiveness [1][2][3]. Group 1: Market Demand and Trends - The demand for convenient sports training is driven by parents' concerns over children's health issues such as obesity and poor physical fitness, leading to a preference for home-based training solutions [2][3]. - Recent policy changes in various regions have increased the importance of physical fitness assessments in school curricula, prompting parents to seek regular training for their children [2][3]. - The "sports delivery" model is appealing to young trainers due to its flexibility and higher income potential compared to traditional sports venues [3][4]. Group 2: Business Model and Operations - Companies in the "sports delivery" sector benefit from a light asset model, avoiding the heavy investments associated with physical venues, thus allowing for broader geographic coverage [3][4]. - Pricing strategies for "sports delivery" courses are generally lower than traditional venues, with significant discounts for group classes, making them attractive to parents [4][5]. - The operational flexibility allows trainers to adapt to various environments, utilizing local parks and community spaces for lessons, which enhances the training experience [6][7]. Group 3: Quality Control and Regulation - The industry faces challenges in maintaining quality control, with companies implementing measures such as random inspections and establishing communication channels between parents and trainers [11][12]. - There is a growing emphasis on the qualifications and experience of trainers, with platforms requiring thorough vetting processes to ensure safety and quality in training [10][11]. - Industry experts advocate for a comprehensive regulatory framework to oversee "sports delivery" services, ensuring standards for training quality, safety, and instructor qualifications [10][11].