Core Viewpoint - The rise of "door-to-door sports coaching" is reshaping the sports training industry, driven by the demand for improving children's physical education scores for middle school entrance exams [4][12]. Group 1: Industry Overview - The "door-to-door sports coaching" model is gaining traction in various cities, with a focus on convenience and flexibility for families [3][4]. - The market is primarily driven by the need for children to improve their physical education scores, particularly in the context of middle school entrance exams [12][14]. - Companies like Beijing Leshi Sports Technology and others are establishing platforms to standardize and regulate the market, with thousands of coaches registered [10][14]. Group 2: Market Demand - Approximately 40% of the customer base seeks services specifically to improve physical education scores [12]. - The demand is particularly high among families with higher incomes who are willing to pay for convenience and professional training [10][14]. - The physical education scores can significantly impact a child's ability to gain admission to preferred high schools, making this service a "score protection" choice for parents [12][14]. Group 3: Business Models - Coaches operate on a flexible schedule, with earnings based on the number of classes taught, leading to variable monthly incomes [7][10]. - Companies are implementing a rating system for coaches based on performance and customer feedback, which influences their ability to secure future clients [10][14]. - The revenue model typically allocates 70% of earnings to coaches, with the remainder divided between the platform and partners [10]. Group 4: Challenges and Opportunities - The industry faces challenges such as the lack of formal recognition and stability for coaches, leading to high turnover rates among less experienced trainers [16]. - There is a growing recognition of the need for regulatory frameworks to provide basic protections for gig economy workers, including those in sports coaching [17]. - Future plans include offering insurance and retirement benefits for coaches to enhance job security and attract more qualified professionals [17].