Core Insights - Amazon's Global Selling business celebrates its 25th anniversary, and the Global Store enters its 10th year in China, launching the 2025 Global Selling Cross-Border Summit in Hangzhou, where the "Next Generation Global Selling" initiative is unveiled [1][3] - The summit outlines four strategic priorities for 2026, focusing on AI integration, market expansion, supply chain innovation, and local support for cross-border e-commerce [3][4] Group 1: Strategic Initiatives - The four core strategies for 2026 are: "AI-driven, empowering quality innovation," "breaking boundaries to explore new growth territories," "smart supply chain transformation," and "local support for a new cross-border future" [3] - Over 40 innovative measures have been introduced to support Chinese export e-commerce businesses, covering supply chain, AI tools, site expansion, and brand development [3][4] Group 2: Supply Chain and Logistics - The "Next Generation Global Selling" aims to provide a full-service chain for sellers, allowing "one listing, one warehousing, global sales" [5] - The first Amazon Global Smart Hub Warehouse (GWD) will be established in Shenzhen, offering integrated services such as warehousing, customs clearance, and cross-border transportation, set to open in March 2026 [5][6] Group 3: AI Integration - AI technology is a core driver of the "Next Generation Global Selling," with new AI tools launched to enhance seller operations [8] - The upgraded seller platform will serve as an intelligent management center, simplifying tasks and predicting operational needs, while the Amazon Seller Assistant will provide decision-making support in various areas [8] Group 4: Performance of Chinese Sellers - Data from the summit indicates significant growth for Chinese sellers, with sales on Amazon's global sites reaching billions of items since 2025, and mature markets seeing over 15% sales growth [9] - The number of sellers achieving sales over $2 million, $5 million, and $8 million has increased by over 20%, with those surpassing $10 million growing nearly 30% [9]