Core Insights - Amazon reported that since 2025, Chinese sellers have sold billions of items through its global platforms, with the number of Chinese sellers achieving over $10 million in sales increasing by nearly 30% [1] Group 1: Sales Growth and Market Expansion - Chinese sellers are actively expanding their presence across multiple international sites, with Amazon now offering 20 international sites for Chinese sellers since the launch of the Ireland site in March 2025 [3] - From January to October 2025, sales from Chinese sellers on mature sites in North America and Europe grew by over 15%, while sales on emerging sites increased by over 30% [3] Group 2: New Initiatives and Technology Integration - Amazon Global Selling announced the launch of the "Next-Generation Cross-Border Chain," allowing sellers to list products once and fulfill orders globally from their source warehouses [3] - The new seller platform will serve as an intelligent management center, utilizing generative AI to simplify complex tasks and predict seller needs, with the upgraded Amazon Seller Assistant featuring Agentic AI capabilities now available in the U.S. and set to expand to more international sites [3] Group 3: Local Support and Infrastructure - Amazon Global Selling has established five regional centers and offices in 12 cities across China, along with an Asia-Pacific Innovation Center and training centers, providing comprehensive support for sellers in account management, training, innovation incubation, AI empowerment, and service provider networking [4]

Core Insights - Amazon's Global Selling business celebrates its 25th anniversary, and the Global Store enters its 10th year in China, launching the 2025 Global Selling Cross-Border Summit in Hangzhou, where the "Next Generation Global Selling" initiative is unveiled [1][3] - The summit outlines four strategic priorities for 2026, focusing on AI integration, market expansion, supply chain innovation, and local support for cross-border e-commerce [3][4] Group 1: Strategic Initiatives - The four core strategies for 2026 are: "AI-driven, empowering quality innovation," "breaking boundaries to explore new growth territories," "smart supply chain transformation," and "local support for a new cross-border future" [3] - Over 40 innovative measures have been introduced to support Chinese export e-commerce businesses, covering supply chain, AI tools, site expansion, and brand development [3][4] Group 2: Supply Chain and Logistics - The "Next Generation Global Selling" aims to provide a full-service chain for sellers, allowing "one listing, one warehousing, global sales" [5] - The first Amazon Global Smart Hub Warehouse (GWD) will be established in Shenzhen, offering integrated services such as warehousing, customs clearance, and cross-border transportation, set to open in March 2026 [5][6] Group 3: AI Integration - AI technology is a core driver of the "Next Generation Global Selling," with new AI tools launched to enhance seller operations [8] - The upgraded seller platform will serve as an intelligent management center, simplifying tasks and predicting operational needs, while the Amazon Seller Assistant will provide decision-making support in various areas [8] Group 4: Performance of Chinese Sellers - Data from the summit indicates significant growth for Chinese sellers, with sales on Amazon's global sites reaching billions of items since 2025, and mature markets seeing over 15% sales growth [9] - The number of sellers achieving sales over $2 million, $5 million, and $8 million has increased by over 20%, with those surpassing $10 million growing nearly 30% [9]