与杭州北高峰天下第一财神庙联名系列珠宝
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曼卡龙:公司近期持续深化IP合作战略
Zheng Quan Ri Bao· 2026-01-15 14:12
Core Viewpoint - The company is deepening its IP cooperation strategy, creating a diverse range of co-branded products to enhance brand value and consumer engagement [2] Group 1: IP Cooperation Strategy - The company has launched a co-branded series with the Hangzhou Beigaofeng Tianxia Diyi Caishen Temple, featuring DIY transfer beads, necklaces, and pendants that integrate traditional fortune culture into modern jewelry design [2] - An artistic collection series has been developed in collaboration with the Xu Beihong Art Museum, centered around the theme of "horse," which enhances the artistic value of the jewelry by incorporating the essence of master paintings [2] - A limited series in partnership with "Tomb Raider Notes" targets the younger cultural demographic, expanding the brand's narrative boundaries [2] Group 2: Future Plans - The company aims to continue selecting high-quality IPs for collaboration, providing consumers with jewelry pieces that carry emotional value and collectible significance [2]