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“五一”出游火爆背后 金融助文旅“出圈出彩”
Group 1 - The article highlights the significant role of banks in supporting the tourism and cultural industries during the "May Day" holiday, with a focus on innovative financial products and services tailored to meet the needs of merchants and consumers [1][3] - An example of successful financial empowerment is seen in the An Dong Old Street, which has over 180 merchants, primarily small businesses, benefiting from personalized financial service solutions provided by local banks [2][4] - The article notes that during the holiday, domestic travel reached 314 million trips, a year-on-year increase of 6.4%, with total spending amounting to 180.27 billion yuan, reflecting a growth of 8.0% [3][4] Group 2 - The financial support for the cultural and tourism sectors includes increased financing supply, enriched credit products, and improved service environments, aimed at enhancing the development of the industry [4][5] - In Hunan Province, the People's Bank has utilized various monetary policy tools to provide low-cost funding to banks, promoting the benefits of policy dividends to more market participants in the tourism sector [5] - The article emphasizes the need for banks to innovate credit products and align with the financing needs of the tourism industry, which predominantly consists of light-asset small and micro enterprises [5]