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兴业银行青岛分行助力擦亮岛城文旅新名片
Zhong Guo Jin Rong Xin Xi Wang· 2025-05-30 09:12
Core Viewpoint - The article highlights the role of Industrial Bank's Qingdao branch in empowering the cultural and tourism industry through innovative financial products and services, contributing to the city's reputation as a vibrant marine capital. Group 1: Tourism Industry Performance - During the "May Day" holiday, Qingdao's tourism group received 372,500 visitors, with a record high of 56,800 visitors on May 3, marking a 120% year-on-year increase in maritime tourism [2]. Group 2: Green Finance Initiatives - Industrial Bank's Qingdao branch has actively engaged in promoting a green and low-carbon transformation of the cultural and tourism industry, establishing a dedicated team to support the Qingdao Olympic Sailing Center's upgrade project, and providing a special loan of 1.3 billion yuan [2]. - The bank's green finance financing balance exceeded 38 billion yuan by the end of April this year, reflecting its commitment to integrating green finance with marine economy and ecological protection [2]. Group 3: Inclusive Financial Services - The bank has focused on providing warm financial services to individual merchants and citizens, creating a "cultural and creative version" of a cash wallet and enhancing merchant service efforts [3]. - A cash service guarantee mechanism has been established, with over 6,600 cash wallets distributed, totaling nearly 2 million yuan, to meet the cash needs of key industries [3]. Group 4: Future Outlook - The bank aims to continue focusing on the full lifecycle needs of cultural and tourism enterprises, leveraging flexible financial tools and diverse products to support Qingdao's development as a vibrant marine city and an attractive destination [4].