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世界知识问答(World Knowledge Answers)
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AI搜索引擎,苹果决定自研,代号WKA
3 6 Ke· 2025-09-04 08:16
Core Insights - Apple is planning to launch an AI search engine called "World Knowledge Answers" in Spring 2026 to compete directly with ChatGPT and Perplexity [1][4] - The company is considering a partnership with Google to utilize its AI models for enhancing Siri's functionalities [6][4] - Following the announcement, Apple's stock rose by 3.8%, marking its largest single-day gain in nearly a month [3] Group 1: AI Search Engine Development - Apple aims to integrate the new AI search engine into Siri, allowing users to ask questions and receive concise answers by leveraging AI technology [4] - The search engine will also be considered for integration into Safari and Spotlight search features [5] - Apple is assembling multiple teams, including the Siri team and the AI department, to support this initiative [6] Group 2: Talent Acquisition and Retention - Apple is facing a talent crisis, having lost 10 AI team members in a short period, including key figures who joined Meta [10][12][16] - The company is actively seeking acquisition opportunities to bolster its talent pool, particularly in AI [8][9] - Despite the halted acquisition discussions with Perplexity, Apple remains open to pursuing other talent acquisition strategies [7]