Core Points - The "Colorful China: Fresh Fujian" global promotion event was launched in Beijing on October 12, showcasing the unique charm of Fujian with a focus on "Fujian culture" [1][2] - Fujian's government aims to develop the cultural tourism industry as a pillar sector, striving to create a world-renowned tourist destination [1] - The event highlighted the recovery of the global tourism industry, with Fujian being a representative of China's tourism revival, providing valuable experiences for global tourism [1] Summary by Sections Event Overview - The event is part of the "Colorful China" cultural tourism promotion season and features three main themes: "Blessings from Mountains and Seas," "Blessings from the Silk Sea," and "Blessings Shared Across the Seas" [1] - It integrates five dimensions of experience: visual, auditory, culinary, construction, and gifting [1] International Promotion Initiatives - The "Fresh Fujian" global creative promotion plan was launched, including artist creation, tourism promotion officer certification, and recruitment of "Marco Polo" youth ambassadors [2] - The first batch of artists and promotion officers received certificates during the event [2] Tourism Routes and Offerings - Three premium inbound tourism routes were announced: "World Heritage Exploration Tour," "World Tea Town Tour," and "Colorful Cultural Tour," covering key attractions like Wuyi Mountain and Fujian Tulou [2] - The routes are linked with a 240-hour visa-free transit policy to provide overseas tourists with more convenient and high-quality travel options [2] - A public welfare theme song titled "One Journey of Mountains and Seas, One Song" was released, showcasing Fujian's natural scenery and cultural heritage [2]