多彩文化之旅
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从“冰雪游”到“文化行”:入境游“热潮”涌动 中华文化魅力引外国游客深度打卡
Yang Shi Wang· 2025-12-09 07:53
在线旅游平台数据显示,这个冰雪季,使用非中国护照预订国内航班的数量同比增长13.58%,覆盖101个城市,哈尔滨、大连、 长春以及新疆伊宁等地也成为热门入境目的地。这两天,哈尔滨迎来俄罗斯研学团。 央视网消息:在线旅游平台数据显示,今年以来,北京、上海、成都等传统热门目的地入境游客量增幅都超过90%,随着"文化 体验游""深度游"成为新热门,外国游客的足迹也深入更多中国城乡,中华文化的独特魅力持续带动入境游市场热度攀升。 冰雪季 北方多地入境游客量明显增长 串联哈尔滨、亚布力、雪乡的"哈亚雪"旅游路线,更是成为外国游客的热门选择,自11月17日开园以来,中国雪乡已接待3700 余名外国游客,他们品美食、赏民俗,沉醉于银装素裹的冰雪世界。 最新统计显示,今年自福建口岸入境的外籍旅客已有约59万人次,较2024年同期增长约16.7%。日前,当地推出"世遗探秘之 旅""世界茶香之旅""多彩文化之旅"三条"精品入境路线",和240小时过境免签政策精准衔接,为外国游客带来多样化和品质化的出行 方案。 在浙江,这两天,来自马来西亚的游客们走进良渚博物院参观,戴上AR导览眼镜,全息文物影像随即在眼前呈现,通过手势交 互还能 ...
“科技+传统+特色”催热深度游 中华文化独特魅力拉动入境游市场持续火热
Yang Shi Wang· 2025-12-09 03:06
央视网消息:在线旅游平台数据显示,2025年以来,北京、上海、成都等传统热门目的地入境游客量增幅均超90%。随着"文化体验 游""深度游"成为新热门,外国游客的足迹也深入更多中国城乡,中华文化的独特魅力持续带动入境游市场热度攀升。 在线旅游平台数据显示,这个冰雪季,使用非中国护照预订国内航班的数量同比增长13.58%,覆盖101个城市。哈尔滨、大连、长春 以及新疆伊宁等地也成为热门入境目的地。这两天,哈尔滨迎来俄罗斯研学团。 串联哈尔滨、亚布力、雪乡的"哈亚雪"旅游路线,更是成为外国游客的热门选择。自11月17日开园以来,中国雪乡已接待3700余名 外国游客,他们品美食、赏民俗,沉醉于银装素裹的冰雪世界。 科技赋能 外国游客沉浸式感受中华文明 精品线路 让外国游客迷上深度游 在浙江,这两天来自马来西亚的游客们走进良渚博物院参观,戴上AR导览眼镜,全息文物影像随即在眼前呈现。通过手势交互还能 与文物"隔空互动",让千年文明变得鲜活可感。 最新统计显示,2025年,自福建口岸入境的外籍旅客已有约59,万人次,较2024年同期增长约16.7%。日前,当地推出"世遗探秘之 旅""世界茶香之旅""多彩文化之旅 "3条精 ...
“炫彩中国·清新福建”全球推介会在京启动
Yang Shi Wang· 2025-10-14 01:48
Core Points - The "Colorful China: Fresh Fujian" global promotion event was launched in Beijing on October 12, showcasing the unique charm of Fujian with a focus on "Fujian culture" [1][2] - Fujian's government aims to develop the cultural tourism industry as a pillar sector, striving to create a world-renowned tourist destination [1] - The event highlighted the recovery of the global tourism industry, with Fujian being a representative of China's tourism revival, providing valuable experiences for global tourism [1] Summary by Sections Event Overview - The event is part of the "Colorful China" cultural tourism promotion season and features three main themes: "Blessings from Mountains and Seas," "Blessings from the Silk Sea," and "Blessings Shared Across the Seas" [1] - It integrates five dimensions of experience: visual, auditory, culinary, construction, and gifting [1] International Promotion Initiatives - The "Fresh Fujian" global creative promotion plan was launched, including artist creation, tourism promotion officer certification, and recruitment of "Marco Polo" youth ambassadors [2] - The first batch of artists and promotion officers received certificates during the event [2] Tourism Routes and Offerings - Three premium inbound tourism routes were announced: "World Heritage Exploration Tour," "World Tea Town Tour," and "Colorful Cultural Tour," covering key attractions like Wuyi Mountain and Fujian Tulou [2] - The routes are linked with a 240-hour visa-free transit policy to provide overseas tourists with more convenient and high-quality travel options [2] - A public welfare theme song titled "One Journey of Mountains and Seas, One Song" was released, showcasing Fujian's natural scenery and cultural heritage [2]