Group 1 - The inbound tourist volume in traditional popular destinations like Beijing, Shanghai, and Chengdu has increased by over 90% this year, driven by the rising popularity of "cultural experience tours" and "in-depth travel" [1] - The number of non-Chinese passport holders booking domestic flights has increased by 13.58% this ice season, covering 101 cities, with Harbin, Dalian, Changchun, and Yining in Xinjiang emerging as popular inbound destinations [3] - The "Haya Snow" tourism route connecting Harbin, Yabuli, and Snow Town has become a favorite among foreign tourists, with over 3,700 foreign visitors enjoying the local cuisine and cultural experiences since its opening on November 17 [5] Group 2 - In Zhejiang, Malaysian tourists have engaged with ancient civilization through AR glasses at the Liangzhu Museum, allowing them to interact with holographic artifacts, enhancing their cultural experience [7] - Approximately 590,000 foreign travelers have entered through Fujian ports this year, marking a 16.7% increase compared to the same period in 2024, with new "premium inbound routes" introduced to offer diverse and high-quality travel options [10]

Group 1 - The core viewpoint highlights a significant increase in inbound tourism to traditional destinations like Beijing, Shanghai, and Chengdu, with visitor numbers rising over 90% since 2025, driven by the popularity of "cultural experience tours" and "in-depth travel" [1] - Online travel platforms report a 13.58% year-on-year increase in bookings for domestic flights by non-Chinese passport holders, covering 101 cities, with Harbin, Dalian, Changchun, and Yining in Xinjiang emerging as popular inbound destinations [4] - The "Haya Snow" tourism route connecting Harbin, Yabuli, and Snow Town has become a favored choice among foreign tourists, with over 3,700 foreign visitors enjoying local cuisine and cultural experiences since the opening on November 17 [7] Group 2 - In Zhejiang, Malaysian tourists are experiencing interactive cultural exhibits at the Liangzhu Museum using AR glasses, allowing them to engage with holographic representations of ancient artifacts [11] - The latest statistics indicate that approximately 590,000 foreign travelers entered through Fujian port in 2025, marking a 16.7% increase compared to the same period in 2024, supported by new premium travel routes and a 240-hour visa-free transit policy [16]

Core Points - The "Colorful China: Fresh Fujian" global promotion event was launched in Beijing on October 12, showcasing the unique charm of Fujian with a focus on "Fujian culture" [1][2] - Fujian's government aims to develop the cultural tourism industry as a pillar sector, striving to create a world-renowned tourist destination [1] - The event highlighted the recovery of the global tourism industry, with Fujian being a representative of China's tourism revival, providing valuable experiences for global tourism [1] Summary by Sections Event Overview - The event is part of the "Colorful China" cultural tourism promotion season and features three main themes: "Blessings from Mountains and Seas," "Blessings from the Silk Sea," and "Blessings Shared Across the Seas" [1] - It integrates five dimensions of experience: visual, auditory, culinary, construction, and gifting [1] International Promotion Initiatives - The "Fresh Fujian" global creative promotion plan was launched, including artist creation, tourism promotion officer certification, and recruitment of "Marco Polo" youth ambassadors [2] - The first batch of artists and promotion officers received certificates during the event [2] Tourism Routes and Offerings - Three premium inbound tourism routes were announced: "World Heritage Exploration Tour," "World Tea Town Tour," and "Colorful Cultural Tour," covering key attractions like Wuyi Mountain and Fujian Tulou [2] - The routes are linked with a 240-hour visa-free transit policy to provide overseas tourists with more convenient and high-quality travel options [2] - A public welfare theme song titled "One Journey of Mountains and Seas, One Song" was released, showcasing Fujian's natural scenery and cultural heritage [2]