Group 1 - The Chengdu Universiade serves as a platform for cultural exchange, showcasing the unique local culture and customs of the Sichuan region through various events and activities [1][2] - The event features mascots and medals that incorporate elements of Sichuan's heritage, such as the "Shu Bao" and "Jin Zai" mascots inspired by traditional Shu brocade, and the "Bamboo Light" medals adorned with cultural motifs [1] - Cultural interaction zones in the Universiade Village attract foreign athletes, allowing them to experience traditional Chinese arts and crafts, including calligraphy, martial arts, and traditional medicine [1][2] Group 2 - Chengdu is enhancing its consumer landscape by integrating cultural, commercial, and sports elements, as seen in local businesses adapting to the influx of international visitors [2] - The "Good Luck Market" near the Universiade Village showcases intangible cultural heritage crafts, attracting over 1,500 global athletes and promoting local cultural products [2] - The establishment of the Universiade Square in the World Horticultural Expo Park features nearly 50 local cultural projects, creating an immersive experience of Sichuan culture for visitors [2][3]

Core Insights - The upcoming 2025 World Games in Chengdu is set to showcase Chinese cultural creativity through various artistic expressions, including traditional crafts and performances [2][3][16] Group 1: Cultural Representation - The event will feature traditional crafts such as Shu embroidery, bamboo weaving, and bronze artifacts, highlighting the rich cultural heritage of the Sichuan region [2][8] - The mascots "Shubao" and "Jinzai" are designed to embody the characteristics of local wildlife, such as the giant panda and the golden monkey, symbolizing the vitality of national treasures [6][10] Group 2: Design and Symbolism - The torch design for the World Games is inspired by the Sanxingdui civilization, integrating bamboo elements to represent warmth and hospitality [7][8] - The award medals will be crafted using traditional bamboo weaving techniques, reflecting the youthful spirit of the Chengdu World Games [14] Group 3: Artistic Innovation - The design of the event's merchandise incorporates elements from Sichuan opera, such as face-changing, to create a dynamic and engaging experience [16] - The overall theme emphasizes the fusion of ancient cultural elements with modern design, aiming to convey a deep cultural message to a global audience [16]