成都世运会激荡出的文化涟漪，越过赛场，转化为文旅"留量"。一望无际的巴中光雾山红叶、气势 恢宏的乐山大佛、活力四射的天府新区……"世运主题大篷车队"将世运会项目推广与四川21个市（州） 深度串联，吸引上百万人次的市民、游客参与。 原标题：赛事架起文化交流桥梁 成都世运会不仅是体育竞技的舞台，也是文化交流的盛会。以赛事为媒，成都编织出一张多元文化 交流的网络。 世运会的举办，处处展现着巴蜀大地独特的风土人情和地域文化。世运会吉祥物"蜀宝""锦仔"，命 名灵感源自千年蜀锦，形象设计上融入了熊猫和川金丝猴的灵性；奖牌"竹光"，装饰以太阳神鸟纹饰和 城市轮廓线条，展现出中华文明的深厚底蕴；奖牌绶带由蜀绣大师以细密针脚精心织就，奖牌盒则以国 家级非物质文化遗产青神竹编手工编织而成。 走进世运村，文化互动体验区吸引了不少外国运动员。在这里，大家可以体验书法、武术、汉服、 蜀绣、皮影等中国传统文化和非遗技艺。中医药体验馆内香气宜人，运动员们在工作人员指导下制作蕴 含草药清香的香囊，体验传统艾灸锤的制作工艺。赛事搭台，中华优秀传统文化得到更好弘扬。 世运会期间，成都还在东部新区的世界园艺博览园内打造了世运广场，近50个地方特 ...

Core Viewpoint - The opening ceremony of the Chengdu World University Games on August 7 showcased a blend of local culture, sports, and community spirit, attracting global attention and participation [1][2][6][9]. Group 1: Event Highlights - The opening ceremony took place at the lakeside, integrating urban scenery and sports atmosphere, which is a departure from traditional stadium settings [1]. - The event featured a vibrant fireworks display and performances that highlighted the rich cultural heritage of Chengdu, including elements like the Sanxingdui bronze statue and local artistic expressions [2][3][5]. - Notable athletes, including Olympic champions, served as flag bearers, adding to the excitement of the ceremony [6]. Group 2: Cultural Significance - The performances included traditional cultural symbols and modern artistic expressions, creating a dialogue between ancient and contemporary cultures [2]. - The event emphasized themes of green living and healthy lifestyles, with participants showcasing cycling as a sustainable mode of transport [7]. - The theme song "Wàn Qiān" was performed by children from around the world, symbolizing innocence and a shared global spirit [7]. Group 3: Community Engagement - Local citizens expressed pride in showcasing Chengdu to the world, highlighting the city's charm and inviting visitors to experience its beauty [9]. - The ceremony was described as a perfect farewell for the outgoing president of the International World Games Association, emphasizing its significance on a global stage [9].

川剧变脸，刹那烟火人间 …… 一场盛大的体育赛事 正成为中国文化创意的最新秀场 在第12届世界运动会的舞台上 蜀绣飞针，绣出芙蓉叠影 竹编经纬，勾勒山水清韵 青铜不语，叩响古蜀秘境 中华文明、巴蜀魅力璀璨绽放 让我们一起打开这幅蜀地长卷 THE WORLD GAMES W 2025 CHENGDU 往之 ii 77 12 e 由大熊猫 的形态特征 衍生而亲 新华社 ASS THE WORLD GAMES & 2025 CHENGDU 高祥物 III 175 曲川金丝猴 的形态特征 题())生而亲 ATA 吉祥物"蜀宝""锦仔"憨萌登场 芙蓉花瓣的耳廓 蜀锦质感的服饰 与大熊猫的温润忠厚、金丝猴的灵动聪敏 巧妙融合 让国宝的生命力在一针一线间焕发 THE WORLD GAMES IN 2025 CHENGDU 世运会火炬 0 0 0 0 造型设计 LV三星推 青铜大立人像 为灵感 融合 竹节造型 新华社 ASS 一柄名为"竹梦"的火炬点燃世界期待 它高擎着三星堆千年文明 又将绿意新生的竹节融入其中 舒展的竹芽宛若温暖双臂 拥抱四海宾客 象征着东方智慧与体育精神的完美合鸣 正面为太阳神鸟振翅纹饰 流动着成都市域轮 ...

Core Viewpoint - The Chengdu World Games, set to take place in 2025, is generating significant attention with the unveiling of its official mascots, "Shu Bao" and "Jin Zai," which are inspired by the giant panda and the Sichuan golden monkey, respectively. These mascots represent a blend of local culture, ecology, and modern technology, marking them as the world's first AI mascots for a sporting event [1][2][7]. Group 1: Mascot Design and Cultural Significance - "Shu Bao" and "Jin Zai" embody the ecological and cultural essence of Sichuan, showcasing the region's unique characteristics while integrating modern technology [2][7]. - The design process involved creating a pair of mascots to enhance interactivity and fun, reflecting the dynamic nature of the sports featured in the World Games [3][4]. - The mascots incorporate various elements of Sichuan culture, such as the ear designs inspired by hibiscus petals and patterns derived from ancient artifacts, creating a distinctive visual identity [4][7]. Group 2: Economic and Cultural Impact - The Chengdu World Games aims to leverage the "Double Treasure" mascots for global cultural dissemination, enhancing the city's appeal and vitality post-event [2][8]. - The event has already led to the development of over 360 licensed products across 16 categories, including toys and office supplies, with 41 retail outlets established [7]. - The "Double Treasure" concept is positioned as a bridge between sports and the public, promoting Chinese cultural charm and aligning with themes of environmental protection and sustainability [7][9]. Group 3: Future Prospects and Initiatives - The "Double Treasure" mascots are expected to play a crucial role in future cultural and creative developments, with plans for exhibitions and events to promote the mascots internationally [12]. - The ongoing efforts to protect and promote the giant panda and golden monkey are seen as vital for ecological conservation and urban development in Chengdu, enhancing the city's identity as a "park city" [9][10]. - Future initiatives will focus on integrating the "Double Treasure" into various cultural sectors, including creative industries and educational services, to strengthen the city's cultural branding [12].