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流量焦虑,边城文旅“破圈”靠什么
Jing Ji Ri Bao· 2025-08-06 01:13
Core Insights - The article discusses the rapid rise of the border city of Hunchun in China's tourism industry, highlighting its unique cultural and geographical advantages that attract visitors from both domestic and international markets [1][2][4]. Group 1: Tourism Development - Hunchun has become a popular destination for border tourism, leveraging its unique position at the intersection of China, North Korea, and Russia, which allows for a diverse cultural experience [1][2]. - The city has initiated the "Northeast Asia Long Journey" sightseeing train, enhancing accessibility and offering a unique travel experience along the border [2][10]. - Hunchun's tourism infrastructure is being improved, with the opening of new attractions and the development of themed parks, such as the Wastok Happy Island theme park, which has received over 510,000 visitors since its opening [10][11]. Group 2: Cross-Border Tourism - The number of tourists engaging in cross-border travel through Hunchun has steadily increased, with the local border crossing operating longer hours to accommodate the growing demand [4][5]. - Russian tourists are increasingly visiting Hunchun for shopping and medical tourism, with local businesses adapting to cater to their needs [6][7]. - The city has established international consumer rights protection services to enhance the shopping experience for foreign visitors [7]. Group 3: Cultural and Culinary Attractions - Hunchun is promoting its culinary scene, particularly its seafood offerings, with the "Emperor Crab" becoming a notable attraction that draws visitors [12]. - The city hosts various cultural events and festivals, such as the "Friendship Cup" football tournament, which enhances its visibility and appeal as a tourist destination [13][14]. - Local agricultural tourism is thriving, with initiatives that combine farming and tourism, such as apple picking and local markets, attracting visitors to experience regional products [15][16]. Group 4: Economic Impact and Employment - The growth of the tourism sector in Hunchun has led to job creation, with local businesses benefiting from increased foot traffic and spending by tourists [16][17]. - The establishment of the Northeast Asia International Commodity City has provided a platform for cross-border shopping, further stimulating the local economy [17]. - The integration of tourism with other sectors, such as agriculture and retail, is creating a more robust economic environment in Hunchun [18][19]. Group 5: Future Prospects - The local government aims to enhance the tourism experience by developing winter tourism and improving accommodation options to extend the tourist season [19]. - There is a focus on leveraging digital marketing and live streaming to attract more visitors and promote local products [18][19]. - Hunchun is positioned to become a significant tourist destination in Northeast Asia, with the tourism industry expected to play a crucial role in local economic development [19].