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“文旅+”激发消费新动能——南宁市多场景多业态释放文旅新活力
Sou Hu Cai Jing· 2025-08-09 09:33
Group 1 - The core viewpoint of the article highlights the vibrant development of the cultural and tourism industry in Nanning, showcasing its potential to drive consumer spending through various events and activities [1][4][5] - In the first half of the year, Nanning received 100.07 million tourists, marking a year-on-year increase of 12.25%, and achieved a tourist spending of 111.29 billion yuan, up 12.66% compared to the previous year [1] - The city has organized 328 cultural and tourism activities and promotional measures, including a three-day ticket system for 14 key scenic spots, effectively stimulating the market [4] Group 2 - Nanning's tourism sector has expanded its consumption scenarios with events like the Southeast Asia Water Festival and the "Nanning Night Garden," which offer immersive experiences and attract a large number of visitors [3][5] - The "Yongzhou Ancient City" area has seen increased foot traffic and sales, with various themed activities planned to enhance the cultural experience and boost holiday consumption [5][6] - The city has hosted eight large-scale concerts with over 24.14 million attendees, generating an economic benefit of 1.643 billion yuan, indicating a growing trend of combining concerts with tourism [7][8] Group 3 - Nanning's cultural tourism group is focusing on integrating concerts with local tourism and hospitality services, creating packages that encourage visitors to explore the city while attending events [8] - The city is actively promoting night economy and holiday economy sectors, planning to launch new commercial areas to enhance the cultural and tourism experience [6][7]