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(活力中国调研行)湖北今年前7个月旅游综合收入超5717亿元
Sou Hu Cai Jing· 2025-08-25 10:12
当日,"活力中国调研行"湖北主题采访活动在武汉市启动。克克在活动情况介绍会上说,"十四五"以 来,湖北省大力实施文化创新战略,扎实推进世界知名文化旅游目的地建设,交出了一份"文化铸魂、 旅游兴业、服务惠民"的优异答卷。 在文旅产业发展上,湖北以"大健康、新文旅、泛娱乐、智能化"新需求为导向,拓展"文旅+百业""百业 +文旅",谋划和在建文旅项目1124个,有力带动了避暑、冰雪、演艺等产品业态蓬勃发展。实施"不夜 荆楚"计划,构建"24小时不打烊"消费生态。启动"知音湖北"全球推广计划,组织赴京津冀、长三角、 大湾区和东南亚、日韩、欧美等国内外重点客源市场开展推介、参加展会,推动客源结构持续优化、入 境游市场加速恢复。 同时,湖北统筹文艺创作、文博保护与旅游发展协同发力,实施文艺攀峰焕彩工程,2部戏剧作品荣获 中宣部"五个一工程"奖,63件美术作品入选全国重要展览。加强长江文明溯源研究,实施40余项主动性 考古发掘,6个项目入选"中国百年百大考古发现"。创成国家5A级旅游景区3家、总数达16家;创成国 家级旅游度假区2家,总数达3家;创成5星级旅游饭店7家,总数达27家。 中新网武汉8月25日电 (记者 董晓斌 ...
第七届大运河文化旅游博览会在苏州闭幕
Zhong Guo Jing Ji Wang· 2025-08-18 04:25
Group 1 - The seventh Grand Canal Cultural Tourism Expo concluded in Suzhou, attracting 912 participating units, a nearly 40% increase from the previous edition, with 65% of exhibitors from outside the province [1] - The event saw approximately 160,000 attendees, a 23% increase compared to the last expo, and over 520 million online viewers [1] - The expo featured a global theme exhibition covering 35 countries and regions, showcasing diverse cultural experiences and signing tourism cooperation agreements [1] Group 2 - Innovative products and activities were highlights of the expo, including the first museum-original gamified VR exhibition in China, which attracted over 2,300 visitors in three days [2] - The "Su Super" area generated sales of 1.07 million yuan through cultural and intangible heritage products [2] - The event included 1213 performances and 1133 interactive projects, with total on-site sales reaching nearly 30 million yuan [4] Group 3 - The expo introduced a new cultural and creative exhibition that attracted significant interest from young audiences, with over 100,000 interactive engagements and sales of 2.51 million yuan [3] - The non-heritage brand area featured 80 representative projects and 200 types of exhibits, showcasing traditional craftsmanship [3] - The event successfully facilitated 62 matchmaking meetings, resulting in nearly 1,000 intention agreements and an on-site intention transaction amount of 298 million yuan [4]
四川推进文旅产业全域全业态发展 “百业+”共绘文旅新前景
Si Chuan Ri Bao· 2025-08-17 00:45
Group 1 - The core viewpoint emphasizes the integration of cultural tourism with various industries in Sichuan, aiming for a comprehensive development strategy that enhances both sectors [1][3][7] - Sichuan's cultural tourism market is evolving, facing challenges in both demand and supply, necessitating a broader approach that includes elements like commerce, health, and education [3][6] - The provincial government is promoting a dual approach of "cultural tourism + various industries" and "various industries + cultural tourism" to create a more diversified and collaborative development path [7][8] Group 2 - Leshan city has successfully combined its culinary offerings with tourism, achieving a restaurant revenue of 11.189 billion and welcoming over 100 million visitors in 2024 [2] - Yibin has established 60 educational tourism bases, attracting over 700,000 visitors and generating more than 40 million in revenue in 2024 [6] - The integration of cultural tourism with the liquor industry in Luzhou has led to the development of a comprehensive liquor industry park, enhancing the cultural tourism experience [8][9] Group 3 - The city of Ziyang aims to enhance its tourism appeal by integrating existing resources and creating new attractions, such as the digital display center for Anju Stone Carvings [5][6] - The establishment of a management system for outdoor sports in the Hailuo Valley reflects the growing trend of combining outdoor activities with tourism [9] - The ongoing reforms in the management of the Giant Panda National Park are expected to streamline operations and create new opportunities for cultural tourism development [9]
“文旅+”激发消费新动能——南宁市多场景多业态释放文旅新活力
Sou Hu Cai Jing· 2025-08-09 09:33
Group 1 - The core viewpoint of the article highlights the vibrant development of the cultural and tourism industry in Nanning, showcasing its potential to drive consumer spending through various events and activities [1][4][5] - In the first half of the year, Nanning received 100.07 million tourists, marking a year-on-year increase of 12.25%, and achieved a tourist spending of 111.29 billion yuan, up 12.66% compared to the previous year [1] - The city has organized 328 cultural and tourism activities and promotional measures, including a three-day ticket system for 14 key scenic spots, effectively stimulating the market [4] Group 2 - Nanning's tourism sector has expanded its consumption scenarios with events like the Southeast Asia Water Festival and the "Nanning Night Garden," which offer immersive experiences and attract a large number of visitors [3][5] - The "Yongzhou Ancient City" area has seen increased foot traffic and sales, with various themed activities planned to enhance the cultural experience and boost holiday consumption [5][6] - The city has hosted eight large-scale concerts with over 24.14 million attendees, generating an economic benefit of 1.643 billion yuan, indicating a growing trend of combining concerts with tourism [7][8] Group 3 - Nanning's cultural tourism group is focusing on integrating concerts with local tourism and hospitality services, creating packages that encourage visitors to explore the city while attending events [8] - The city is actively promoting night economy and holiday economy sectors, planning to launch new commercial areas to enhance the cultural and tourism experience [6][7]
广安重点围绕三张名片,加快建设重庆都市圈北部文旅副中心 让好风景与新业态相互赋能
Si Chuan Ri Bao· 2025-07-21 08:16
Core Insights - Guang'an has officially opened the Huaying Mountain Happy Valley, attracting over 500 visitors on its first day, with plans to develop additional attractions such as a water park and themed accommodations to enhance its cultural tourism brand [1][3] - The local government emphasizes the importance of developing the cultural tourism industry as a strategic pillar, aiming to create a cultural tourism sub-center in the northern part of the Chongqing metropolitan area [2][10] Scene Development - The Happy Valley project has seen unexpected popularity, with previous operations only attracting over 50,000 visitors annually through a single rafting attraction, indicating significant untapped consumer potential [3][4] - Guang'an aims to retain tourists by diversifying its cultural tourism offerings, with new attractions like Wusheng County's ancient town and the Guang'an Night City [4] Visitor Statistics - During the Spring Festival, Guang'an received over 4 million visitors, generating a total tourism revenue of 8.65 billion yuan, both figures marking historical highs [5] - The "May Day" holiday saw a 44.48% year-on-year increase in visitors to major attractions, with Chongqing tourists increasing by 15.29% [5] Investment and Future Projections - The Happy Valley project is strategically located at the foot of Huaying Mountain, with expectations to attract over 200,000 visitors and generate annual revenue exceeding 30 million yuan within three years [6] - New projects, including boutique homestays and wellness tourism resorts, are set to enhance Guang'an's cultural tourism offerings [6] Cultural and Entertainment Integration - Guang'an is developing a unique cultural tourism complex centered around traditional performing arts, with the first project, the Quyi Hundred Flowers Garden, expected to open in October [7] - The project will feature multiple performance venues and interactive experiences, aiming to create a full-day tourism experience [7] Sports and Events - Guang'an is hosting various sports events, including the U16 National Youth Basketball International Challenge and the upcoming Guang'an Marathon, to enhance its cultural tourism appeal [8][9] Collaboration with Chongqing - Guang'an is strategically collaborating with Chongqing to develop the Bashu Cultural Tourism Corridor, with over 60% of its out-of-province tourists coming from Chongqing [10][11] - The region has established multiple cooperative agreements with Chongqing, focusing on cross-regional tourism routes and joint promotional efforts [11] - Recent incentives, such as free highway tolls for Chongqing vehicles, aim to boost visitor numbers, with the anticipated opening of the Xiyu High-Speed Railway further enhancing accessibility [11]
宜宾:打造“三地三中心”建设复合型国际旅游城市
Si Chuan Ri Bao· 2025-07-18 07:56
Core Viewpoint - Yibin is positioning itself as an international tourism city, focusing on the deep integration of culture and tourism to drive economic and social development [9][11][12]. Group 1: Development Goals - By 2027, Yibin aims for cultural and related industries to reach a value of 20 billion yuan and total tourism consumption to hit 160 billion yuan, with tourist numbers exceeding 160 million [12]. - By 2035, Yibin plans to establish a development pattern of an international tourism city characterized by the integration of scenery and urban life, enhancing the contribution of the cultural tourism industry [12][13]. Group 2: Strategic Focus - Yibin's strategy includes creating "three lands" (cultural landscape, ecological resort, and wine culture) and "three centers" (vibrant event center, fashion performance center, and quality consumption center) to enhance its tourism appeal [15]. - The city is leveraging its unique geographical location and cultural heritage to develop world-class tourism products, aiming to attract both domestic and international visitors [15][17]. Group 3: Market Trends - The tourism market is shifting from traditional sightseeing to immersive experiences, with Yibin adapting to this trend by enhancing urban amenities and cultural offerings [13][14]. - Recent data shows that Yibin's online tourism transaction volume during the May Day holiday rose to fourth place in the province, indicating a growing interest in the region [12]. Group 4: Visitor Statistics - In the first half of the year, Yibin received 57.4 million tourists, a year-on-year increase of 3.6%, with projections suggesting that total annual visitors may exceed 100 million for the first time [16].
迈向国际化 广元文旅打好三张牌
Si Chuan Ri Bao· 2025-07-02 06:43
Core Insights - The article highlights the rapid development of tourism in Guangyuan, focusing on the integration of cultural tourism and wellness, aiming to transform Guangyuan into an international tourist city [5][10]. Group 1: Tourism Development - The "Drunken Beautiful Guangyuan · Summer Beer Music Festival" launched on June 26, 2023, will run until August, aiming to enhance night-time consumption and attract tourists during the summer [5]. - Guangyuan aims to convert its cultural tourism resources into industrial advantages, with plans to build a major international cultural tourism destination and wellness resort [5][6]. - The city has invested over 7 billion yuan in the past two years to upgrade key scenic spots, including the Jianmen Pass, which saw a 18.47% increase in visitors during the May Day holiday [6]. Group 2: Cultural and Wellness Integration - The Chengjiashan resort is developing a comprehensive wellness tourism model, integrating various facilities such as a water world and themed accommodations [8]. - The "Cultural Tourism + Homestay Wellness" model is being implemented in Chengjiashan, with local homestays upgrading their services to meet national standards [8][9]. Group 3: Marketing and Brand Expansion - Guangyuan is actively promoting its tourism through events in major cities, enhancing its global marketing efforts, and optimizing multilingual services at tourist sites [10][11]. - The city has introduced marketing incentives, with over 300,000 yuan allocated for tourism marketing rewards in the first quarter of 2025 [10][12]. Group 4: Visitor Engagement and Events - The city has launched multiple cultural and sports events, such as the "Baba Basketball" competition, attracting over 1,800 teams and enhancing local engagement [9]. - The ancient Shu Road hiking tours and themed routes have been developed, with significant participation and spending, indicating a robust interest in cultural heritage tourism [9].
2025年“万千气象看四川”第二季度主题采访活动启动 出发,感受“锦绣天府·安逸四川”的生动与美好
Si Chuan Ri Bao· 2025-06-24 00:28
Group 1 - The event focuses on the integration of culture and tourism, inviting various media and influencers to explore key cultural and tourism projects across ten cities in Sichuan [3][4] - The initiative aims to showcase the effectiveness of using cultural tourism to drive economic growth and consumer spending, highlighting over 30 significant sites [3] - The timing coincides with the peak summer tourism season, emphasizing the importance of cultural tourism development in the region [3][4] Group 2 - The event will include press conferences held in scenic locations to present local cultural tourism developments and achievements [3] - Sichuan is one of the first provinces in China to enhance the quality of research-based tourism, indicating a commitment to innovative development in the sector [3][4] - The initiative will feature visits to various research tourism bases, reflecting the innovative growth of the "culture + tourism" model [4]
畅游齐鲁 福利再升级
Da Zhong Ri Bao· 2025-05-20 01:07
Core Points - The "Shandong You Li" benefit package was launched on May 19, 2025, during the "China Tourism Day," featuring 812 measures and 486 themed activities to enhance tourism in Shandong [2][3] - The initiative aims to create a new consumption ecosystem by offering discounts and promotional activities across various sectors, including travel agencies, hotels, and cultural venues [2][3] - The province is experiencing rapid growth in tourism, with a significant increase in both visitor numbers and tourism revenue, driven by enhanced consumer expectations for quality and experience [3][4] Group 1: Tourism Initiatives - The benefit package includes ticket discounts, promotional packages, and cross-industry collaborations, with over 5 million yuan in payment reduction vouchers available through the "Hui Ju Qi Lu" section on the Cloud Flash Payment App [2] - Shandong's tourism strategy incorporates cultural events and festivals to stimulate public engagement and support for tourism [3] - The province is leveraging its tourism resources to develop new products and experiences, such as concert packages that combine tickets, hotels, and travel routes [3] Group 2: Inbound Tourism Growth - Shandong's inbound tourism market is heating up, with 283,000 inbound visitors in the first quarter, marking an 80.9% year-on-year increase [4] - The province is enhancing its inbound tourism offerings by implementing reward programs and improving service quality to attract international visitors [4] - Cities like Yantai and Weihai are seeing a surge in inbound tourism, with travel agencies planning to include these coastal cities in their itineraries due to their appealing natural landscapes [4]
丰富多元假日消费 折射内需多层次活力
Yang Guang Wang· 2025-05-07 13:11
Group 1: Travel and Tourism Data - During the May Day holiday from May 1 to May 5, the total cross-regional movement of people reached 1.467 billion, with an average of 293 million per day, marking an 8.0% year-on-year increase [1] - Domestic tourism saw 314 million trips, a 6.4% increase compared to the previous year, while domestic tourist spending reached 180.269 billion yuan, also up by 8.0% year-on-year [1] - The retail sales of key monitored enterprises in home appliances, automobiles, and communication equipment grew by 15.5%, 13.7%, and 10.5% respectively [1] Group 2: Emerging Trends in Tourism - The rise of immersive performances and smart guiding technologies has enriched the consumer experience, moving beyond traditional tourism to include cultural depth [4] - "Reverse tourism" is trending, with travelers shifting focus from first and second-tier cities to third and fourth-tier cities and unique rural areas, leading to a 25% increase in tourism heat in county markets compared to last year [5] - Popular destinations include lesser-known areas like Tashkurgan Tajik Autonomous County and Shengsi County, with significant hotel bookings across 1,230 counties nationwide [5] Group 3: Electric Vehicle Adoption - The scale of electric vehicle travel expanded during the May Day holiday, supported by the increased deployment of high-power fast charging stations [6] - In the first two days of the holiday, the charging volume for electric vehicles at national highway service areas reached 15.9 million kilowatt-hours, a 28% increase year-on-year, setting a new record [6] - New charging technologies, such as the 600 kW liquid-cooled supercharging, significantly enhance the charging experience, allowing for 500 kilometers of range in just 10 minutes [6] Group 4: Overall Economic Impact - The diverse consumption during the holiday reflects the vitality and innovation of China's economic and social development, with a focus on integrating cultural tourism with various industries [6] - The concept of "cultural tourism + various industries" is fostering the growth of tourism operators and enriching consumption scenarios [6]