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从“小城烟火”看地方文旅市场活力
Zhong Guo Zheng Quan Bao· 2025-10-09 20:53
稍走两步,中国证券报记者就被丹东历史文化体验馆吸引了目光。走进体验馆一楼,朝鲜族汤饭香气四 溢、特色咖啡馥郁醇香、文创产品"软萌"可爱,游客们在品尝美食的同时,也能在文创展示区选购百余 种当地特色产品。 "我喜欢的明星是丹东人,上综艺节目时经常推介丹东,所以我在国庆中秋假期期间来丹东打卡。明天 启程回家,走前除了来这儿买些海鲜公仔,还买了一些冰箱贴和开瓶器,既有地域特色又精美好玩,打 算作为伴手礼送给朋友。"游客王女士拿着刚入手的一袋子文创产品说。 文旅消费一头连着民生幸福,一头连着经济发展。文旅市场的火爆也带动了当地经济的发展,热门景区 周边不断涌现具有当地特色的餐馆、温泉酒店等业态,也激活了烤海鲜、烤冷面等地摊经济。 丹东文旅产业的蓬勃脉动,背后是政府部门、金融机构以及相关企业握指成拳、同向发力的生动写照。 以丹东的国家级旅游休闲街区——安东老街建设为例,工商银行丹东分行在政府部门的组织协调下,根 据安东老街入驻商户小且散的经营特点,根据商户的实际经营情况和未来经营方向,为商户提供个性化 的金融服务方案,助力商户扩大经营规模、更新设备等,促进当地文旅产业发展。 丹东市政府有关部门此前表示,2025年丹东市 ...
实地打卡!丹东因何“出圈”?
Zhong Guo Zheng Quan Bao· 2025-10-08 21:53
"生意火爆了!明显感觉来丹东旅游的人是越来越多了。国庆期间,我们卖现榨的石榴汁、甘蔗汁等, 每杯在10元—20元不等,出摊时间从晚上5点到10点半左右,平均每天能赚1000元左右。"在丹东鸭绿江 断桥景区附近卖现榨果汁的商户告诉中国证券报记者。 傍晚游船售票处景象 稍走两步,记者就被丹东历史文化体验馆吸引了目光。这座坐落于鸭绿江畔的文化体验馆,系统展现了 当地的历史变革、人文风情与特色物产,融合科技手段,为游客呈上了一场沉浸式的文化盛宴。 国庆期间鸭绿江断桥景区游人如织 春可赏花观鸟,夏可漂流赶海,秋可登山摘果,冬可滑雪泡温泉。 得天独厚的地理位置让坐落于黄海之滨、鸭绿江畔的辽宁丹东素有"北国江南"的美誉。如今,在互联网 流量的加持以及各方力量的共同努力下,鸭绿江断桥、安东老街、虎山长城、天桥沟等丹东景区频频爆 火"出圈",成为新晋网红打卡地。 据"丹东发布"微信公众号显示,2025年国庆假期前6日,全市接待游客同比增长超30%,旅游综合收入 同比增长超50%。事实上,文旅涉及"吃、住、行、游、购、娱"等众多领域,丹东正持续探索"文旅+百 业"的经济模式。 丹东文旅"人气爆棚" 秋日暖阳为鸭绿江镀上一层金辉, ...
中国年轻人出游“既要又要”带火沉浸式“串游”
Zhong Guo Xin Wen Wang· 2025-10-07 22:49
中新社南京10月7日电 (记者 朱晓颖)到访省际交界处"一程多游",奔赴边陲小城反向寻秋……今年 国庆节、中秋节叠加造就的"双节"假期激发多元玩法,中国年轻人沉浸式"串游"走红。 假期旅游的时间和效率尤为重要,"既要又要还要"为年轻人所看重。相较此前一度爆火的"特种兵 旅游",强度更低,但能在一次旅途中感受多地韵味、多种风情的省际交界游、国门游、边境游开始走 红。 融合了云南、贵州、四川三地的风土人情、自然景观的昭通;地处湖南、广东、广西交界,以喀斯 特地貌、古镇闻名的贺州等地均迎来大批游客。相关旅游平台显示,中国省际交界城市的旅游订单量同 比增长58%,沪苏浙"包邮区"游客贡献颇多。 超长假期激发文物游、考古游、观星游、高空游等多重玩法。美团旅行统计,这个长假,北边的漠 河、南边的角尾乡、西边的乌恰县、东边的抚远市,均有"00后"踏足。从奔赴旷野、草原、森林、大 海,与大自然对齐"颗粒度",到感受少数民族妆造和习俗、体验非物质文化遗产,再到在边陲小城不出 国门品味异国风情,均受到年轻人欢迎。 "打卡"式旅游正逐步让位于沉浸式度假。携程研究院高级研究员沈佳旎认为,追求情绪价值、热衷 探索小众目的地,反映出年轻 ...
西藏墨竹工卡:推动“文旅+百业”深度融合发展
Zhong Guo Jing Ji Wang· 2025-09-29 09:01
9月28日晚,以"墨竹新章.甲子礼赞"为主题的2025墨竹工卡"松赞"文化旅游节在拉萨市墨竹工卡县工卡 镇幸福林开幕。本次活动为期5天,既是向西藏自治区成立60周年献礼,也是该县以"文旅+百业"为抓 手,推动县域经济高质量发展的有力举措。 据了解,2025墨竹工卡"松赞"文化旅游节还以"体验感"为核心纽带,实现传统与潮流、观赏与参与、文 旅与产业的深度融合。将藏戏展演、锅庄舞大会等传统瑰宝与电子音乐会、荧光夜跑等潮流元素结合, 既用年轻化表达让传统文化"活"起来,又通过沉浸式设计打破"你演我看"模式,让参与者从"旁观者"变 为"体验者",在互动中感受文化魅力,覆盖全年龄段客群。同时,以文旅活动为平台,借县歌发布塑 造"墨竹听觉名片",同时赋能"斯布牦牛"等特色农牧业和美食产业,拉动全链条消费,最终形成"文化 吸客、体验留客、产业创收"的闭环,实现"一节兴百业"的乘数效应。 "墨竹工卡,怎么玩?"活动现场,旅游达人通过亲身经历,生动讲述了自己探访古迹、徒步高原草甸、 参与传统非遗技艺制作的难忘体验,还推荐了当地特色手工艺品市场和美食小吃,为大家游历墨竹工卡 县提供了详尽攻略。 "墨竹物华天宝、人文荟萃,是藏文化 ...
多地端出文旅大餐 释放双节消费活力
Zhong Guo Zheng Quan Bao· 2025-09-26 20:48
● 本报记者 王舒嫄 各地特色文旅大餐激发出游热潮。同程数据显示,国庆中秋假期期间出行的国内机票搜索热度最高的十 个城市分别为北京、成都、上海、重庆、昆明、广州、深圳、西安、贵阳、杭州。这些目的地不仅有着 丰富的自然和人文旅游资源,也是假期热门演唱会、音乐节等大型活动的主要举办地,具有较强的休闲 和度假属性。 美团数据显示,截至9月22日,国庆中秋假期期间的文旅预订量同比增速达73%,其中"00后"年轻游客 占比达62%、高星酒店订单人次同比增速115%。"文旅+"的创新模式便利年轻人一站式出游。文物游、 考古游、博物馆游、工业旅游热度持续攀升。 美团旅行相关负责人表示,在国庆中秋假期期间,"文旅融合"成出游大趋势。"文旅+百业"带火更多旅 游目的地,新玩法迭出。工业旅游、体育旅游等全新旅游模式兴起,吸引游客多住一晚,驱动本地旅 游、餐饮、休闲玩乐等供给全面升级。 例如,云南将于"双节"假期期间,在全省16个州(市)推出320场文旅促消费活动,如石林音乐嘉年 华、"四季村晚"秋季惠民活动等;举办文旅艺术展演289场,涵盖音乐、舞蹈、戏曲、杂技等;组织开 展群众文化活动约2900场,博物馆(纪念馆)迎国庆、贺中 ...
美团旅行“00后”新玩法:打卡国境线、荡高空秋千、乘矿车下井
Qi Lu Wan Bao· 2025-09-23 09:40
Core Insights - The upcoming National Day holiday in China is expected to see a significant increase in travel, with a projected peak from September 27 to October 12, 2025, showing a 73% year-on-year growth in travel bookings [1] - The trend of "cultural tourism" is gaining popularity, with young travelers (those born after 2000) making up 62% of the bookings, and high-end hotel bookings increasing by 115% [1] Group 1: Travel Trends - The travel orders for Shandong province during the National Day holiday have surged by 50%, with five-star hotel bookings increasing by over 130% [1] - Popular cities in Shandong for the holiday include Qingdao, Jinan, Weihai, Yantai, and Rizhao [1] - The rise of "cultural tourism" is evident, with significant interest in heritage sites, archaeological tours, and museum visits [8] Group 2: Young Travelers and New Experiences - Young travelers are increasingly opting for "small group tours," with a notable interest in visiting remote locations such as Xinjiang's Uqia County, which has seen a 114% increase in cultural tourism orders [3][5] - The demand for unique experiences, such as drone photography and off-the-beaten-path destinations, is driving the popularity of these small group tours [3] Group 3: Regional Tourism Growth - The "border tourism" trend is thriving, particularly in regions like Heilongjiang, where hotel searches have increased by 325% since September 1 [6] - The search volume for hotels near border areas has also seen significant growth, with increases of up to 700% in some locations [7] Group 4: Cultural and Industrial Tourism - The integration of cultural tourism with various industries is becoming a new trend, with museums and historical sites driving interest in nearby accommodations and dining options [8] - Industrial tourism is gaining traction, with former industrial sites being repurposed for visitor experiences, such as mining tours and historical exhibitions [10] Group 5: Marketing and Promotions - To cater to young travelers, companies are launching promotional campaigns, including discounts on hotel bookings and travel packages for the National Day holiday [15] - The focus on "cultural tourism" is expected to enhance the overall travel experience, with a variety of new destinations and activities being promoted [15]
【省文化和旅游厅】链群结合推动产业升级 创新融合满足群众需求
Shan Xi Ri Bao· 2025-09-11 22:48
Core Viewpoint - The article discusses the efforts made by Shaanxi Province to enhance public cultural services and develop the cultural tourism industry, emphasizing the importance of optimizing cultural resources and improving accessibility for the public [1][2][5]. Group 1: Public Cultural Services - The province has established a five-tier public cultural facility network, achieving a significant increase in the average number of cultural service visits per person from 1.4 times in 2021 to 3.47 times in 2024, a growth of 147.86% [1]. - Over 27,00 new cultural spaces have been created, including urban libraries and cultural stations, forming a "15-minute cultural convenience circle" for residents [1]. - The "Rural Theater" initiative has led to 58,371 performances since 2021, reaching an online audience of 20.76 million [2]. Group 2: Cultural Tourism Industry - The cultural tourism industry in Shaanxi has seen a total revenue of 429.96 billion yuan in the first half of the year, with a year-on-year growth of 14.24% [3]. - The province has implemented various supportive policies, including risk compensation for bank loans, to foster high-quality tourism projects, resulting in a 55.11% increase in inbound tourists and a 46.76% increase in total spending [4]. - The province aims to enhance the quality of public cultural services by transforming the supply model from "government-driven" to "demand-driven" [5].
不再满足于拍照打卡,百业皆可文旅,你的旅行方式该升级了
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-11 09:57
Group 1 - The core viewpoint of the articles emphasizes the deep integration of culture and tourism as a significant driver for economic growth and the development of new industries [2][5][9] - Data indicates that from January to July 2023, the number of tourists and tourism spending in Huzhong District, Daxing'anling, increased by 32% year-on-year, showcasing the potential of cultural tourism [1] - In Jiangsu, monitored cultural tourism venues received 192 million visitors during the summer, with total consumer spending reaching 84.37 billion yuan, reflecting a year-on-year growth of 7.6% and 7.19% respectively [1] Group 2 - The report presented to the National People's Congress highlights the cultural and tourism sectors' contributions to GDP, with cultural industries valued at 5.95 trillion yuan (4.59% of GDP) and tourism at 5.48 trillion yuan (4.24% of GDP) in 2023 [3] - The report outlines the need for improved high-quality product supply in the cultural tourism sector and proposes measures for further integration [2][6] - The anticipated domestic travel for 2024 is projected at 5.615 billion trips, with total spending of 5.75 trillion yuan, indicating a robust growth trajectory for the industry [3] Group 3 - The report emphasizes the importance of cultural resource activation and the development of new tourism products, such as "cultural heritage tourism" and "archaeological tourism" [4][6] - It also highlights the need for enhancing the cultural connotation of tourism, integrating cultural elements into tourism infrastructure, and promoting a variety of tourism experiences [4][6] - The report identifies existing challenges, including insufficient interaction between culture and tourism, over-commercialization, and inadequate public services and infrastructure [6][7] Group 4 - The integration of culture and tourism is seen as a way to stimulate various sectors, including commerce, manufacturing, agriculture, and transportation, under the concept of "Cultural Tourism + Industries" [9][11] - The rise of new tourism consumption trends, such as experiential and local culture-focused tourism, is noted as a response to changing consumer preferences [9][11] - The report mentions the phenomenon of "Su Chao," which reflects the public's desire for improved living standards and highlights the potential of the sports industry in driving economic growth [10]
六大行动22项重点任务 江苏出台文旅高质量发展三年行动计划
Yang Zi Wan Bao Wang· 2025-09-04 11:54
Core Viewpoint - Jiangsu Province has launched a three-year action plan (2025-2027) to promote high-quality development in the cultural tourism industry, focusing on six major actions and 22 key tasks aimed at enhancing product supply, expanding consumer services, and optimizing the market environment [7][6]. Group 1: Action Plan Overview - The action plan includes six major actions: quality product supply, expanded consumer services, industry space expansion, cultivation of operating entities, market environment optimization, and policy support [7][6]. - The plan aims to create a robust cultural tourism industry that integrates various sectors and enhances the overall economic landscape of Jiangsu [7]. Group 2: Industry Performance - From January to August this year, Jiangsu Province saw a 10.43% increase in tourist arrivals and a 9.94% rise in tourist spending [3]. - The province's cultural tourism consumption through UnionPay channels grew by 14.86%, maintaining a 10.28% share of the national total, the highest in the country [3]. Group 3: Product and Service Development - The action plan encourages the integration of various tourism formats, such as "performance + tourism" and "exhibition + tourism," to enhance visitor experiences [3][4]. - By 2027, the plan targets 1.5 billion annual visits to registered museums in Jiangsu, promoting extended opening hours and the development of cultural products [10][3]. Group 4: Night Economy and Cultural Events - The plan emphasizes the development of night-time cultural tourism, aiming to create 20 high-quality tourism performance projects and promote night markets and late-night dining options [4][12]. - It also includes organizing significant cultural events to enhance the visibility of Jiangsu's cultural heritage [13]. Group 5: Technological Integration and Innovation - The action plan focuses on the development of digital entertainment and smart tourism, aiming to cultivate over 3,000 digital cultural enterprises by 2027 [5][16]. - It promotes the use of AI and data-driven experiences in tourism, with plans to showcase 40 exemplary cases of immersive smart tourism spaces [5][15]. Group 6: Policy and Financial Support - The plan outlines the need for innovative financial services, including the "Su Travel Loan" to support tourism enterprises [21]. - It aims to enhance the public service system for tourism and optimize the business environment for cultural tourism [19][20].
(活力中国调研行)湖北今年前7个月旅游综合收入超5717亿元
Sou Hu Cai Jing· 2025-08-25 10:12
Group 1 - Hubei Province received 547 million tourists and generated a total tourism revenue of 571.79 billion yuan from January to July this year, marking a year-on-year increase of 14.61% and 16.07% respectively, with expectations to surpass 1 trillion yuan by the end of 2025 [1][3] - The province is implementing a cultural innovation strategy and advancing the construction of a world-renowned cultural tourism destination, focusing on "cultural soul, tourism prosperity, and service benefits" [3] - Hubei is expanding its tourism industry by integrating "cultural tourism + various industries" and "various industries + cultural tourism," with 1,124 tourism projects planned or under construction, promoting diverse tourism products [3][4] Group 2 - The province has launched the "Nocturnal Hubei" initiative to create a "24-hour economy" and is promoting the "Know Your Hubei" global marketing plan to optimize tourist sources and accelerate the recovery of inbound tourism [3] - Hubei is enhancing the synergy between artistic creation, cultural heritage protection, and tourism development, with notable achievements in arts and archaeology, including awards for theatrical works and significant archaeological discoveries [4] - The province has established 16 national 5A-level tourist attractions and 3 national tourist resorts, along with 27 five-star hotels, indicating a robust growth in tourism infrastructure [4]