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“抄作业买基”火爆出圈 流量为王时代:是金矿还是陷阱?
□本报记者 张舒琳 "我每天收盘前都会刷一刷实盘榜单,看看大V加仓了哪只基金,再决定自己的操作。"90后基民李祺对 中国证券报记者表示,她习惯了在交易日打开支付宝的理财页面,切换到"看高手战绩"板块,基金实盘 排行榜上的投资者实盘动态、收益率曲线一目了然。 像李祺这样的投资者不在少数,今年以来,大V基金实盘彻底火了。在小红书等社交媒体上,投资者每 日追更实盘博主的最新动态,"围观千万大佬和榜一大哥今天买了啥""时隔78天,这位基金大佬又回来 了,加仓20万高端装备"等内容极为火爆。不少投资者每天观察实盘博主的操作,整理当天的买入卖出 行为以及收益率,作为买基金的参考。 千万级组合被"围观" 今年以来,基金实盘在蚂蚁财富、天天基金、京东金融等代销平台持续火爆出圈,成为重要流量入口。 从普通投资者到基金大V,再到专业的基金经理,纷纷开通实盘分享投资组合,基民关注及"跟买"热情 高涨。 以支付宝上的蚂蚁财富理财专区实盘榜为例,平台通过算法筛选出表现活跃、收益较高的实盘用户,按 照收益金额、收益率等维度排行,公开展示其基金持仓金额、持仓收益及每一笔具体的交易记录。基民 可以一键追踪实盘"大佬"每日的买卖操作,并能够追 ...
流量为王时代:是金矿还是陷阱?
Core Viewpoint - The popularity of real-time fund tracking by influential investors (referred to as "DVs") has surged in 2023, with many retail investors actively following and mimicking their investment strategies on platforms like Ant Wealth and JD Finance [1][2][3] Group 1: Investor Behavior - Retail investors are increasingly using social media to track the investment activities of top fund managers and influencers, often making decisions based on their trades [1][2] - The trend of "copying real-time operations" has become fashionable, with many investors sharing their own investment results and strategies [2][3] Group 2: Platform Features - Platforms like Ant Wealth utilize algorithms to rank active users based on their returns, allowing investors to easily track the performance and trading history of top investors [2] - The introduction of various leaderboards categorizes users based on different investment strategies, enhancing engagement and learning opportunities for novice investors [2] Group 3: Fund Manager Influence - Fund managers have started sharing their real-time investment activities, which has become a valuable tool for educating investors and building trust [4][5] - The visibility of fund managers' personal investments is believed to enhance investor confidence, as it aligns their interests with those of retail investors [4][5] Group 4: Marketing and Commercialization - The rise of real-time fund tracking has led to some influencers using their platforms as marketing tools, blurring the lines between genuine investment advice and promotional content [6][7] - Some influencers are reportedly backed by commercial entities that manage multiple accounts, raising concerns about the authenticity of their investment claims [6][7] Group 5: Compliance and Risks - The commercialization of real-time fund tracking raises compliance risks, as some practices may violate regulations regarding investment advice and fund sales [8] - The trend of simplifying investment decisions into a "copycat" approach undermines the educational goals of the fund industry, potentially leading to a less informed investor base [8]