Core Insights - The departure of Dongdong (Wang Ruodun) from Dongfang Zhenxuan has sparked widespread attention, marking the disintegration of the "golden generation" of knowledge-based e-commerce hosts [2][7] - Dongdong's income reportedly multiplied during his time at Dongfang Zhenxuan, but he expressed a desire to pursue independent entrepreneurship at this stage of his career [2][3] - Dongdong's exit follows the departures of other key hosts, including Dong Yuhui and Jingwen, indicating a trend of talent loss within the company [7][8] Group 1: Departure and Reactions - Dongdong announced his departure from Dongfang Zhenxuan, stating that he had previously expressed a desire to leave five times but was supported by the company during those discussions [3][4] - An internal source indicated that Dongdong's departure was not surprising, as the company's operational model had become routine [4][6] - Dongdong's new team is set to officially launch operations in August, with plans to allocate 50% of efforts to live streaming and 30% to short videos [6][8] Group 2: Impact on Dongfang Zhenxuan - Dongdong's exit is seen as a significant loss for Dongfang Zhenxuan, which has already experienced a decline in its commercial performance following the departure of Dong Yuhui [8][9] - The company's revenue for the fiscal year ending November 2024 showed a 9.3% year-on-year decline to 2.187 billion yuan, with a shift from a net profit of 160 million yuan to a net loss of 96.5 million yuan [8][9] - Despite Dongdong's departure, the performance of the "Meili Shenghuo" account remained stable, with sales exceeding 100 million yuan in the past month [10]