Core Viewpoint - China Eastern Airlines (CEA) is enhancing its in-flight catering services by integrating personalized, healthy, and experiential dining options, aiming to create a culturally rich and quality-driven aviation dining experience [2][10]. Group 1: Service Innovations - CEA has incorporated the "Four Precision" service model into its catering process, focusing on personalized and health-oriented meal options such as "light meals" and "online meal selection" [2]. - The airline has introduced various meal categories, including health and weight-loss meals, to meet the evolving demands of travelers [2]. Group 2: Branding and Cultural Integration - CEA has developed unique culinary brands like "Eastern Airlines Noodle" and "Eastern Airlines Tea," with the noodle dish recognized as one of the top ten most influential airplane meals globally [2]. - The airline is pursuing a "star chef team" strategy to deepen cultural engagement and expand the boundaries of food and cultural creativity [2]. Group 3: Industry Collaboration - CEA is committed to building a collaborative ecosystem in the aviation food industry, partnering with global catering service providers to explore new high-quality development paths [10]. - The recent global catering agent conference highlighted CEA's dedication to creating a global innovation ecosystem in aviation dining, promoting the concept of "Chinese service" [10].