Core Viewpoint - The "2026 Old Brand National Tide New Year Goods Fair" serves as a significant cultural and consumer event, showcasing traditional Chinese brands and promoting local products while enhancing consumer engagement through immersive experiences [1][2][3] Group 1: Event Overview - The fair, held at the Linyi International Expo Center, features nearly 200 old brand enterprises from 16 provinces, creating a vibrant cultural consumption atmosphere for the New Year [1] - The event includes five themed exhibition areas: "New Year's Eve Dinner," "Happy Reunion," "Visiting Friends and Relatives," "Langya Gifts," and "Traditional Folk Experience," highlighting various aspects of traditional New Year celebrations [1] Group 2: Consumer Engagement - Interactive experiences such as traditional paper-cutting, wood carving, and live cooking demonstrations attract significant visitor interest, enhancing the festive atmosphere [2] - The fair offers various consumer incentives, including limited-time discounts and gifts for purchases, effectively stimulating consumer enthusiasm and promoting immediate sales [2] Group 3: Cultural Significance - The event not only serves as a consumer fair but also plays a crucial role in promoting traditional Chinese culture and fostering innovation in domestic brands [3] - The fair runs from January 22 to January 26, providing an opportunity for consumers to engage with traditional crafts and experience the vibrant atmosphere of the New Year [3]