智能科技产品热销，服务消费蓬勃增长，情绪类消费热度显著攀升，这些出现在刚刚收官的"双11"大促 中的消费场景，勾勒出中国消费市场向"质"升级的清晰路径。 党的二十届四中全会提出，坚持扩大内需这个战略基点。 专家表示，强大国内市场是中国式现代化的战略依托。新发展阶段，由品质升级、科技创新与文化认同 共同驱动的消费浪潮，将持续重构我国消费市场的内在逻辑与增长路径，为经济社会高质量发展注入持 久动能。 服务消费蓬勃增长 结构转型步伐加快 服务消费成为今年"双11"的新热点。数据显示，"双11"期间，京东旅行酒店订单同比增长近8倍、机票 订单同比增长6.3倍。同时，得益于即时零售业务加入，订餐、美容美发、亲子娱乐等消费也明显增 长。淘宝闪购首次参与今年"双11"，开拓新场景，带动了服务消费增长；"双11"开始后，10月份票务演 出、旅游、出行等均呈两位数增长。 中国财政科学研究院宏观经济研究中心主任石英华表示，我国消费结构逐步转向商品与服务并重，且服 务消费增速持续加快。 国家统计局数据显示，今年前9个月，我国服务零售额同比增长5.2%，比同期商品零售额增速高0.6个百 分点，显示消费驱动内核正从"买商品"向"享服务 ...

中证报中证网讯（王珞）近日，在长三角年度最大数据产业供需对接大会上，苏州太湖雪丝绸股份有限 公司（下称"太湖雪"）作为传统丝绸企业代表，通过数据交易盘活百年纹样文化IP、打造国潮新品的实 践，成为制造业数字化转型的典型样本。 随着数据应用的深入，太湖雪的数字化转型已从产品设计延伸至全产业链。据企业透露，下一步将联合 数据服务商构建"消费者画像-产品研发-柔性生产"的数据闭环：通过分析用户购买行为数据优化产品库 存结构，利用纹样使用频次数据指导面料采购，甚至计划引入AI设计工具，基于用户需求数据自动生 成定制化纹样方案。 曾几何时，太湖雪面临传统丝绸企业的共性难题——客群结构老化、产品同质化严重。"此前到店消费 者多为五六十岁本地市民，年轻客群对传统丝绸的认知仍停留在'长辈礼品'层面。"太湖雪副总经理代 艳坦言。 这一规划与国家数据战略高度契合。国家数据局近期明确，将加快推出数据产权制度，加大数字经济创 新型企业应用场景供给，江苏、浙江等7个国家数字经济创新发展试验区正加速落地。在此背景下，太 湖雪的实践为传统产业提供了可复制的路径——无需颠覆原有生产体系，只需通过数据要素的"嫁接"， 就能让百年工艺在数字时代 ...

Core Points - The event "China Brand Day · Ningbo (Zhenhai) National Trend Old Brand Premiere" was launched on November 14, featuring a three-day celebration of national culture and consumer experience [1][10] - The theme "New Consumption of Trendy Products, National Charm in Zhenhai" emphasizes the integration of old brands and cultural exhibitions to enhance consumer engagement [1][10] Group 1: Event Highlights - The opening ceremony included a performance that showcased the richness of national culture and emotional resonance among the Chinese people [1][3] - Notable old brands such as Dongshengyang, Hongchangyuan, and Fenghengda were featured, highlighting the collective strength of domestic products [3] - The event included interactive experiences, such as traditional games and crafts, engaging both local citizens and international students [6][7] Group 2: Economic Impact - Local brand leaders discussed how national trends empower consumption and boost the economy, sharing experiences from various sectors including traditional crafts and modern technology [4] - The initiative aims to enhance the local economy by promoting old brands and creating new consumption landmarks, with a focus on sustainable development [9][10] - The event is part of a broader strategy to elevate the "Most Zhenhai, Waiting for You" cultural tourism brand and the "Zhenhai Shopping" consumption brand [9][10] Group 3: Future Developments - The "One Street, One Circle, One Area" initiative aims to create hubs for old brands and new consumption, with several projects signed to enhance economic vitality [10] - The event will continue until November 16, with plans to enrich interactive content and optimize consumer experiences, further promoting the visibility of national brands [10]

Core Insights - The "Double Eleven" shopping festival showcases the rising trend of domestic brands, with significant sales growth in national潮 products across various categories [1][2][5] Group 1: National潮 Consumption Trends - Domestic brands dominate the sales rankings on platforms like Tmall and JD, with brands like Proya and Bosideng leading the way [1] - The sales of traditional craftsmanship products, such as the non-heritage cast iron pots, have seen a remarkable increase, with a 127.9% year-on-year growth on Douyin [1] - Consumers are increasingly favoring domestic products, reflecting a shift towards quality and cultural significance in their purchasing decisions [1][5] Group 2: Cultural and Market Dynamics - The integration of traditional craftsmanship with modern design is driving the popularity of national潮 products, as seen in the success of items like the "Wukong Ruyi Golden Cudgel Pen" [2][9] - Cultural confidence and identity are key drivers behind the national潮 trend, influencing consumer behavior and preferences [8][10] - The emergence of new consumption scenarios, such as visiting cultural heritage sites and experiencing traditional clothing, is becoming popular among younger consumers [8][12] Group 3: Industry Innovations and Challenges - The national潮 movement is characterized by a blend of cultural heritage and modern innovation, with a focus on high-quality craftsmanship and cultural meaning [9][10] - The industry is witnessing a transformation, with traditional brands revitalizing and new brands emerging, supported by policies aimed at enhancing cultural industry development [11][12] - Challenges such as product homogenization and lack of innovation need to be addressed through improved intellectual property protection and industry standards [13]

Core Insights - The "Double Eleven" shopping festival serves as a significant window to observe new consumer trends, particularly highlighting the rise of domestic brands and cultural products in the e-commerce space [1][2]. Group 1: Domestic Brand Performance - On Tmall, the beauty brand Proya ranked first in sales, with domestic brands occupying 9 out of the top 10 spots in clothing sales, showcasing strong performance from brands like Bosideng and Xuezhongfei [2]. - On JD.com, the original Chinese brand Sanjihei's sales increased by over 10 times, while the Hanfu brand Chixia saw a 300% year-on-year growth in sales during the festival [2]. Group 2: Cultural and Traditional Products - The sales of cast iron pots that incorporate intangible cultural heritage techniques grew by 127.9% on Douyin, indicating a strong consumer interest in traditional craftsmanship [2]. - Tmall reported that the traditional gold shop's sales reached 2.9 billion yuan, with products like diamond butterfly chains and Vajra pestle rings becoming bestsellers [2]. Group 3: Consumer Preferences and Trends - Consumers are increasingly valuing craftsmanship, materials, and cultural significance, with domestic products becoming a preferred choice for quality [4]. - The rise of cultural confidence and identity among consumers is driving the popularity of domestic products, which blend traditional culture with modern design [5][8]. Group 4: Industry Innovation and Cross-Industry Integration - The growth of domestic consumption is supported by industry innovation and cross-industry collaboration, with cultural industries increasingly integrating with technology and ecology [9]. - The digital strategy for cultural industries is guiding traditional cultural innovation, leading to a more mature consumer understanding of domestic products [8]. Group 5: Global Expansion and Cultural Exchange - The continuous rise of domestic consumption is also linked to the development of new cultural formats, with significant exports of holiday goods and toys exceeding 50 billion yuan to over 200 countries [9]. - Domestic cultural products are not only being exported but also serving as vehicles for cultural exchange and identity construction on a global scale [9]. Group 6: Challenges and Recommendations - Despite the growth, challenges such as product homogeneity and lack of innovation persist, necessitating a robust industry and policy ecosystem to support sustainable development [10]. - Experts suggest enhancing intellectual property protection and establishing industry standards to promote healthy and orderly growth in the domestic market [10].

Core Insights - The "Double Eleven" shopping festival serves as a significant indicator of new consumption trends in China, highlighting the rise of domestic brands and cultural products [1][2]. Group 1: Domestic Brand Performance - On Tmall, the beauty brand Proya ranked first in sales, with 9 out of the top 10 clothing brands being domestic [2] - On JD.com, the original Chinese brand Sanji Black Flower saw a sales increase of over 10 times, while the Hanfu brand Chixia's sales grew by 300% year-on-year [2] - The popularity of domestic products is reflected in consumer reviews, with terms like "high quality" and "national pride" frequently mentioned [2]. Group 2: Cultural and Traditional Products - The sales of cast iron pots that incorporate intangible cultural heritage techniques increased by 127.9% on Douyin during the festival [2] - Tmall reported that the traditional gold shop's sales reached 2.9 billion yuan, with products like diamond butterfly chains and Vajra pestle rings becoming bestsellers [2]. - The integration of traditional craftsmanship with modern design is driving consumer interest in high-quality cultural products [3]. Group 3: Consumer Behavior and Trends - Consumers are increasingly focused on craftsmanship, materials, and cultural significance, making national trends a vital part of high-quality living [3]. - The rise of cultural confidence and identity among consumers is reshaping consumption patterns, with a growing preference for products that reflect traditional culture [5][6]. Group 4: Industry Innovation and Cross-Industry Integration - National trends are evolving beyond mere representation of Chinese elements, becoming a blend of modern design, industrial manufacturing, and cultural expression [6]. - The digital strategy in cultural industries is guiding traditional cultural innovation, with consumers willing to pay for products that combine craftsmanship, culture, and practicality [6]. - The emergence of new Chinese brands and the revitalization of old brands are indicative of a cultural awakening in the industry [6]. Group 5: Global Expansion and Cultural Exchange - The growth of national trends is supported by new cultural business models, with exports of holiday goods and toys exceeding 50 billion yuan, reaching over 200 countries [7]. - The success of domestic games and films on global platforms highlights the international appeal of Chinese culture [7]. - National trends are not just about product export but also about the dissemination of cultural values and identity [7]. Group 6: Challenges and Recommendations - There are concerns regarding product homogenization, aesthetic convergence, and a lack of innovation within the national trend market [8]. - Experts suggest the need for a robust intellectual property protection system and industry standards to foster healthy development [8]. - Collaboration between leading brands, design institutions, and cultural research organizations is recommended to enhance innovation and cultural recognition [8].

Core Insights - The "Double Eleven" shopping festival serves as a significant indicator of new consumer trends, particularly highlighting the rise of domestic brands and cultural confidence in China [1][2]. Group 1: Domestic Brand Performance - On Tmall, the beauty brand Proya ranked first in sales, with domestic brands occupying 9 out of the top 10 spots in clothing sales, including notable brands like Bosideng and Xuezhongfei [2]. - On JD.com, the original domestic brand Sanji Black Flower saw its transaction volume increase by over 10 times, while the Hanfu brand Chixia experienced a 300% increase in sales [2]. Group 2: Consumer Preferences and Trends - Consumers are increasingly favoring domestic brands, with comments highlighting quality and craftsmanship, indicating a shift towards "quality first" in purchasing decisions [3]. - Products that integrate traditional craftsmanship, such as the non-coated cast iron pots, saw a 127.9% increase in sales on Douyin during the festival [3]. Group 3: Cultural and Market Dynamics - The rise of domestic consumption is driven by cultural recognition and confidence, with products reflecting both traditional culture and modern design becoming popular [8][9]. - The integration of traditional cultural elements with modern industrial design is reshaping consumer preferences, leading to a willingness to pay for products that combine craftsmanship, culture, and practicality [9]. Group 4: Industry Innovations and Challenges - The cultural industry is undergoing a digital transformation, enhancing the innovation of traditional culture and creating a dual cycle of cultural empowerment and product dissemination [9][11]. - Despite the growth, challenges such as product homogenization and lack of innovation remain, necessitating a robust ecosystem for industry and policy development to support sustainable growth [12].

Core Points - The Ministry of Commerce launched the "Buy in China · 2025 Boutique Consumption Month" from November 1 to 30, focusing on four key areas: boutique shopping, exquisite food, exciting tourism, and exquisite performances [1][3] Group 1: Event Overview - The launch ceremony took place in Shanghai, co-hosted by the Ministry of Commerce and several municipal governments, highlighting the collaborative effort to boost consumption [3] - The event aims to leverage the influence of the China International Import Expo (CIIE) and integrate it with the "Double 11" shopping festival to enhance consumer engagement [3] Group 2: Key Activities - "New Trends from CIIE" series will feature the launch of new products from brands like L'Oréal and IKEA, with a focus on creating a vibrant shopping atmosphere in key commercial districts [4] - "Boutique Shopping New Scene" includes the establishment of a tax refund point at the CIIE venue and promotional activities across over 1,600 tax refund stores [5] - "Global Cuisine New Flavors" will promote popular dishes from local restaurants, creating a seamless connection between online and offline dining experiences [6][7] Group 3: E-commerce and Supply Chain - "Cloud Products and Sea Purchases" will focus on e-commerce activities, featuring products from over 30 countries and offering exclusive online promotions [8] - The event will also include a live streaming month, engaging various e-commerce platforms to promote local brands and products [8] Group 4: Tourism and Experience - "Leisure and Travel New Experiences" will introduce special offers for tourists during the CIIE, including free rides on designated buses for attendees [9] - The initiative aims to enhance the overall experience of visitors through themed activities and partnerships with local attractions [9] Group 5: Consumer Insights - The collaboration with Gaode to launch the "Love Shopping Shanghai" consumption list aims to capture the latest consumer trends across five core dimensions: new trends, new scenes, new flavors, new supplies, and new experiences [10]

Core Insights - The article discusses the transformation of the food industry in Dongguan, China, highlighting Xu Fu Ji's launch of its 2026 New Year candy products, which aims to cover nearly 500 million Chinese households' festive candy consumption scenarios [1] Group 1: Manufacturing and Quality Upgrade - Dongguan's food enterprises are transitioning from "manufacturing" to "smart manufacturing," leveraging the region's mature industrial chain and precision manufacturing capabilities for technological upgrades [2] - Xu Fu Ji's classic crispy candy has seen a significant improvement in its production process, with the number of sugar layers increasing from 64 to 128, supported by 30 years of craftsmanship and automation across 39 workshops [4][2] - Other companies, like Huamei Foods, have also focused on automation and innovation, extending the shelf life of mooncakes from 7-14 days to 90 days, while introducing healthier options [4][5] Group 2: Cultural Integration - Dongguan food companies are shifting their focus from functional competition to deep cultural value exploration, with Xu Fu Ji's New Year candy series inspired by the Tang Dynasty, incorporating cultural elements into product design [8] - Huamei Foods has invested over 100 million to create the world's first mooncake-themed cultural museum, aiming to educate consumers about the cultural significance of mooncakes and the Mid-Autumn Festival [9][8] - Other brands, like Jiajia Mei, are integrating culture into their products, such as a zongzi gift box that transforms into a family game board, enhancing the festive experience [12] Group 3: Marketing and Consumer Engagement - Dongguan food companies are adopting digital strategies to engage younger consumers, with Xu Fu Ji promoting its brand through activities like the "Send Fortune with a Billion Candies" campaign [13] - Huamei Foods is expanding its presence across various channels, including e-commerce platforms, while Jiajia Mei is leveraging employee-generated content on social media to connect with consumers [15][13] Group 4: Collective Transformation - The transformation of Dongguan's food industry is characterized by a collective effort, with companies like Xu Fu Ji, Huamei Foods, and Jiajia Mei exploring a path of "manufacturing as the foundation, culture as the soul, and digital as the wings" [16] - In 2024, Dongguan's food industry is projected to exceed 100 billion yuan in total output value, with over 2,000 companies collaborating to build a comprehensive quality assurance system from farm to table [18][16]

Core Insights - Xu Fu Ji is positioned as a cultural icon for the Chinese New Year candy market, aiming to connect with 500 million Chinese families through its products [3][5] - The company emphasizes emotional connections and cultural resonance in its marketing strategy, moving beyond just selling candy to becoming a symbol of family ties and traditions [3][14] Product Innovation - The 2026 New Year candy series features significant upgrades, including a transformation in the production process of the traditional "Su Xin Tang," increasing the layers from 64 to 128 for a richer taste experience [6] - Packaging design has been enhanced, inspired by traditional Chinese elements, such as the "Treasure Bowl," symbolizing wealth and good fortune [8] Cultural Integration - The new candy series reflects a cultural leap, drawing inspiration from the Tang Dynasty, with designs that resonate with modern aesthetics while maintaining traditional significance [9][11] - Xu Fu Ji's approach aligns with the growing trend of "Guochao" (national trend), with a projected market size exceeding 3 trillion yuan by 2028, indicating a strong consumer preference for culturally infused products [11] Emotional Marketing - The company has upgraded its gift box offerings, focusing on emotional connections and cultural significance, transforming them into experiential gifts rather than just consumables [14][15] - The "Longma Sending Blessings" series emphasizes cultural themes, making the packaging a collectible item that embodies cultural confidence and family memories [15] Marketing Strategy - Xu Fu Ji is actively pursuing a younger audience through innovative marketing strategies, including the "Send Fortune with a Billion Candies" campaign, which has become a hallmark of their New Year promotions [17] - The company is enhancing its digital marketing efforts by collaborating with platforms like Meituan and Douyin, aiming to engage younger consumers through live streaming and social media [19]