两轮跑腿

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滴滴快送“520”订单同比大涨 汽车跑腿成同城急送新力量
Di Yi Cai Jing· 2025-05-23 13:37
Core Insights - Didi Kuaisong reported a significant increase in orders during the 520 festival, with a year-on-year growth of 303.21% and a week-on-week growth of 84.93% [1][4] - The service's automobile delivery option has become increasingly popular, especially for large and delicate items like flowers and cakes, which require stable transportation [4][7] Delivery Performance - On May 20, the first order was completed at 00:05 and the last at 23:59, with the longest delivery spanning 510 kilometers from Lianyungang, Jiangsu to Jiaxing, Zhejiang [4] - The average time for couriers to accept an order was 3 minutes, with an average delivery time of 30 minutes, and the fastest delivery recorded at 44 seconds [4] User Demographics and Preferences - There was a notable increase in the proportion of users from the "post-00s" generation, who showed a preference for automobile delivery services [6] - The peak ordering time was between 11 AM and 12 PM, with office buildings being the most common delivery locations, followed by residential areas and commercial districts [6] Product Trends - On the 520 day, flower and cake orders accounted for 42.82% of total orders, representing a 30.95% increase compared to regular days, with Chengdu, Shanghai, and Hangzhou being the top cities for orders [7] - There is a growing trend for more elaborate floral arrangements, such as multi-layer rose towers and decorative items, indicating a shift towards quality and presentation in gift-giving [7] Service Standards and Expansion - Didi Kuaisong has implemented strict service standards for flower delivery to minimize damage during transport, including training for couriers and specific packaging requirements [7] - Since its launch in June 2023, Didi Kuaisong has expanded to cover 360 cities, offering various vehicle options for delivery, with the longest single delivery distance reaching 1649 kilometers [8]