滴滴快送520数据报告显示，今年"520"期间订单量同比去年大幅增长303.21%，环比上周增长84.93%。其中，汽车跑腿订单较平日激增120.01%。在下单 用户中，"00后"占比显著提升，且更倾向于选择汽车跑腿服务。 看似滴滴快送精准抓住了市场痛点，可仔细想来，节庆日需求虽旺，却具有极强的周期性与波动性。一年中能有多少个"520""情人节"？在日常时段，汽 车跑腿服务的高成本能否支撑起足够的订单量来维持盈利，这是个大大的问号。 有优势也有短板 在刚刚过去的"520"，滴滴快送交出了一份亮眼的成绩单。 在出行领域，滴滴凭借网约车业务早已家喻户晓。近年来，滴滴不断拓展多元化服务版图，滴滴快送便是这一进程中的重要布局。其通过"四轮+两轮"的 立体配送体系，填补中远途即时配送和贵重物品的保障，覆盖360个城市。 滴滴快送看似来势汹汹，实则在优势与短板的拉扯中艰难前行。 好的一面是，滴滴快送首创"四轮 + 两轮"立体配送体系，从服务深度与广度上，极大拓展了跑腿行业边界，填补了市场空白区域。 传统即时配送多依赖两轮电瓶车，在应对大型、易损物品以及远距离配送时力不从心。而滴滴快送的汽车配送，凭借宽敞空间与稳定性能，轻 ...

近日，滴滴快送公布了其在5月20日这一特殊日子里的订单数据，揭示了民众在表达爱意时的消费习惯 与趋势。 数据显示，与去年同一天相比，滴滴快送的订单量实现了惊人的303.21%的增长。即便是与前一周的日 均订单量相比，也增长了84.93%。其中，汽车跑腿服务的订单量尤为突出，较平日增长了超过120%， 成为当日订单量激增的主要驱动力。 滴滴快送相关负责人表示，汽车跑腿服务在"520"期间的订单量增长尤为显著。这主要得益于其在大件 物品配送和跨城配送方面的独特优势。对于体积较大的鲜花蛋糕或需要跨城配送的异地恋人间的礼物， 汽车跑腿能够更好地保障配送过程中的稳定性和远距离送达的确定性，因此备受用户青睐。 滴滴快送平台还透露了一些有趣的订单数据。5月20日最早的一笔订单在凌晨00:05便已完成，而最晚的 一笔订单则在深夜23:59准时送达。在配送距离方面，最远的一笔订单起点为江苏省连云港市，终点为 浙江省嘉兴市，全程高达510公里；而最近的一笔订单则是在小区内部完成，配送距离仅为100米，展现 了滴滴快送在配送范围上的广泛覆盖和高效服务。 自2023年6月上线以来，滴滴快送已在全国360个城市提供服务，涵盖了电动车、 ...

Core Insights - Didi Kuaisong reported a significant increase in orders during the 520 festival, with a year-on-year growth of 303.21% and a week-on-week growth of 84.93% [1][4] - The service's automobile delivery option has become increasingly popular, especially for large and delicate items like flowers and cakes, which require stable transportation [4][7] Delivery Performance - On May 20, the first order was completed at 00:05 and the last at 23:59, with the longest delivery spanning 510 kilometers from Lianyungang, Jiangsu to Jiaxing, Zhejiang [4] - The average time for couriers to accept an order was 3 minutes, with an average delivery time of 30 minutes, and the fastest delivery recorded at 44 seconds [4] User Demographics and Preferences - There was a notable increase in the proportion of users from the "post-00s" generation, who showed a preference for automobile delivery services [6] - The peak ordering time was between 11 AM and 12 PM, with office buildings being the most common delivery locations, followed by residential areas and commercial districts [6] Product Trends - On the 520 day, flower and cake orders accounted for 42.82% of total orders, representing a 30.95% increase compared to regular days, with Chengdu, Shanghai, and Hangzhou being the top cities for orders [7] - There is a growing trend for more elaborate floral arrangements, such as multi-layer rose towers and decorative items, indicating a shift towards quality and presentation in gift-giving [7] Service Standards and Expansion - Didi Kuaisong has implemented strict service standards for flower delivery to minimize damage during transport, including training for couriers and specific packaging requirements [7] - Since its launch in June 2023, Didi Kuaisong has expanded to cover 360 cities, offering various vehicle options for delivery, with the longest single delivery distance reaching 1649 kilometers [8]