Core Viewpoint - The article highlights the significant decline in the company's performance, particularly in its group purchasing business, and the alarming trend of major shareholders liquidating their holdings, suggesting a "clearance sale" mentality regarding the company [1][45][56]. Company Overview - Wanlima (300591.SZ) was established in 2002 and went public in 2017, focusing on leather goods and personal protective products, primarily through an ODM model for international brands [4]. - The company operates through three proprietary brands and multiple agency brands, utilizing five main sales channels: group purchasing, direct sales, e-commerce, wholesale agents, and ODM [6]. Sales Channels and Clientele - Group purchasing is the core channel, primarily serving military, police systems, and state-owned enterprises, with products including shoes, belts, and protective gear [7][11]. - The top five clients accounted for 81% of sales in 2024, with the PLA's logistics department being the largest customer [11][12]. Financial Performance - The group purchasing channel has seen fluctuating revenues, with a notable decline from 2019 to 2021, followed by a recovery in 2022 and 2023, but still not reaching pre-pandemic levels [15][16]. - In 2024, the company's revenue was 590 million yuan, a year-on-year decline of 5.1%, with a significant drop of 32.5% in the first quarter of 2025 [19][28]. Profitability Challenges - The company has faced declining gross margins, with the gross margin for the group purchasing channel dropping to 3.4% in 2024 due to high production costs and limited pricing power [28][30]. - Cumulative net losses since 2020 have reached 750 million yuan, indicating a severe lack of profitability [34]. Shareholder Actions - Major shareholders have significantly reduced their holdings, with the controlling shareholders' stake dropping from 63.33% in 2017 to 21.09% by the end of 2024, raising concerns about the company's future [43][45]. - The total amount cashed out by shareholders through various means is approximately 5.9 billion yuan, indicating a lack of confidence in the company's prospects [55][56]. Industry Context - The leather goods industry is experiencing a phase of stagnant growth and declining profit margins, with companies like Aokang International and Red Dragonfly also reporting revenue declines [25]. - The market is characterized by intense competition, particularly in the mid to low-end segments, where Wanlima operates [23].