Group 1 - The article highlights the transformation of the Longfu Temple area in Beijing into a new cultural consumption landmark, with the integration of traditional Chinese medicine and modern health concepts by Tongrentang's Zhi Ma Health store [1] - The Longfu Temple area, with over 500 years of history, is being revitalized through unique brands that enhance its role as a space for fashion, trends, and lifestyle aesthetics [1] - The initiative aims to inject new momentum into urban renewal, making the Longfu Temple district a significant cultural consumption destination [1]