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不出国门买遍全球?这张联名信用卡让“免税自由”触手可及
Jing Ji Guan Cha Wang· 2025-11-21 08:03
Core Insights - The collaboration between CITIC Bank, China Duty Free Group, and China UnionPay marks a significant step in integrating finance with tourism retail, launching a co-branded credit card in Sanya [2][3][4] - This initiative aims to enhance consumer experience and support China's strategy to boost domestic demand and consumption quality [2][3] Company Developments - The co-branded credit card leverages the strengths of each partner: China Duty Free Group's nationwide duty-free network, CITIC Bank's comprehensive financial services, and China UnionPay's secure payment infrastructure [2][3] - The card features various benefits such as cashback, points redemption, and travel insurance, designed to lower the barriers for high-quality duty-free shopping [5][6] Policy and Market Dynamics - Recent macroeconomic policies have prioritized consumer spending, with the People's Bank of China and other departments emphasizing financial support for consumption [3] - The optimization of Hainan's duty-free policies has led to a significant increase in duty-free shopping, with a reported 34.86% year-on-year growth in the first week of new policy implementation [3] Consumer Benefits - The co-branded credit card offers tiered membership benefits, including direct matching to China Duty Free's membership for certain cardholders and exclusive discounts [5] - Cashback incentives are available for new cardholders, with potential annual returns of up to 1200 yuan based on spending [5] Strategic Vision - The collaboration is not just a product innovation but also an exploration of mechanisms to integrate consumer data, marketing resources, and risk management [6] - Future plans include expanding the "financial + tourism retail" model to more regions and scenarios, aiming to provide sustainable business solutions for domestic demand expansion [6]