11月19日至21日，由深圳市人民政府主办的第十九届深圳国际金融博览会（以下简称"金博会"）在深圳会展中心（福田）9号馆启幕。本届展会以"产业金融 新高地，科创赋能向未来"为主题，围绕金融"五篇大文章"核心主线聚焦"科技—产业—金融"高水平循环，展览面积达1.5万平方米，吸引全球多个国家和地 区288家机构及企业参展，设置产业金融、金融科技、跨境金融等九大特色主题展区，成为展现深圳金融改革创新成果、链接全球金融资源的重要窗口。 作为中信银行信用卡业务全国总部，中信银行信用卡中心自2002年在深筹建、2008年正式注册以来，始终扎根深圳金融创新沃土，构建起覆盖全国的信用卡 业务运营体系。截至2025年上半年，累计发卡量突破1.26亿张，实现效益、质量、规模协同发展，此次亮相持牌金融展区，携科技金融、绿色金融、普惠金 融、养老金融、数字金融五大领域实践成果，以"让财富有温度"为品牌内核，通过场景化展示、互动体验、专人讲解等形式，全景呈现服务实体经济、惠及 民生消费的创新实践。 科技与数字金融成果以安全为核心，进一步夯实服务根基，现场重点呈现"银联 - Visa 双标磁条卡芯片化升级"成果，升级后的芯片卡兼容境内外 ...

Core Insights - The launch of the "Happiness Years" credit card by CITIC Bank focuses on the comprehensive retirement needs of the elderly, enhancing its pension financial service system to cater to the well-being of senior citizens [1][3][9] Group 1: Product Launch and Features - CITIC Bank introduced the "Happiness Years" credit card, targeting the elderly demographic with a range of financial, health, and lifestyle benefits [1][4] - The credit card offers two versions: UnionPay and Mastercard, featuring various benefits related to finance, health, and travel [5][7] - New users receive an 18 yuan rebate upon their first transaction, with a maximum monthly cashback of 100 yuan for transactions made through WeChat and Alipay [5] Group 2: Service Enhancements - The credit card includes insurance benefits such as flight delay insurance, flight accident insurance, and fraud protection, providing comprehensive coverage for daily and travel expenses [5][7] - CITIC Bank's app has been optimized for elderly users, featuring simplified menus and a dedicated customer service hotline for enhanced user experience [8] Group 3: Strategic Importance - The pension finance sector is a key strategic focus for CITIC Bank, aligning with national policies aimed at addressing demographic changes and enhancing the quality of life for the elderly [3][9] - The bank aims to transition from basic pension services to high-quality retirement experiences, contributing to the development of the silver economy [9]