Workflow
中信银行手机银行APP
icon
Search documents
服务公益组织,成就公益伙伴——中信银行北京分行与中国足球发展基金会达成合作
Xin Hua Wang· 2025-08-12 06:29
Core Viewpoint - The development of public welfare and charity in China is steadily increasing, with a focus on the collaboration between CITIC Bank Beijing Branch and the China Football Development Foundation to enhance social responsibility and support public welfare initiatives [1] Group 1: Online Platform and Technological Empowerment - CITIC Bank has responded to the digital transformation needs of the Football Foundation by providing constructive suggestions on donation strategies and information technology, leading to the establishment of an online donation system [2] - The online donation system facilitates convenient donation channels and diverse methods, enhancing public engagement in football-related charity and supporting the Foundation's fundraising efforts [2] Group 2: Deepening Business Links and Innovation - CITIC Bank's brand proposition "Achieve Partners" aims to empower partners and create greater value, focusing on supporting the Football Foundation's digital transformation and online fundraising initiatives [3] - The bank is exploring the integration of donation projects into its mobile banking app, allowing customers to engage in various forms of donations, including one-time, monthly donations, and credit card point donations [3] Group 3: Expanding Industry Cooperation and Service Extension - The Football Foundation has established strong partnerships with educational and sports authorities, and CITIC Bank aims to act as a bridge between the Foundation and its banking clientele [4] - The bank plans to promote the Foundation's projects while expanding cooperation across the industry, innovating products and services to provide high-quality financial services and uphold the spirit of public welfare [4]