Core Insights - The article emphasizes the importance of transitioning from a sentiment-driven approach to a more structured operational model in the nonprofit sector, as traditional methods may not suffice for complex organizational needs [2][3]. Group 1: A2E Project Overview - The McKinsey A2E (Ability to Execute) project aims to enhance the capabilities of nonprofit organizations by providing a structured training program based on nine foundational skills [3][11]. - The project is designed to address common issues in the nonprofit sector, such as inconsistent foundational capabilities, by fostering a unified work culture and language over a six-month learning journey [3][11]. Group 2: Empowerment Strategies - The A2E project includes a skill focused on prioritizing important tasks, which helps organizations identify and allocate resources to key strategic initiatives, thereby improving efficiency [4]. - The "Yes, and" tool encourages a more inclusive and innovative environment by promoting positive feedback and collaborative idea generation, leading to sustainable innovation [5]. Group 3: Focus on Energy Management - Energy management is highlighted as a critical skill for nonprofit professionals, allowing them to assess their energy levels and support each other, thus shifting from a state of burnout to more effective work practices [7][8]. - The introduction of energy management techniques has led to improved team dynamics and project efficiency, as individuals learn to balance their workloads better [7][8]. Group 4: Long-term Impact and Future Vision - The A2E project aims to embed its skills into the organizational culture and operational systems of participating nonprofits, ensuring lasting benefits beyond the initial training period [11][12]. - McKinsey envisions the A2E project as a means to empower nonprofit organizations to achieve greater social impact while maintaining their foundational mission [12].

搭建线上平台，科技赋能公益 在获悉足球基金会数字化转型的业务需求后，我行为足球基金会就捐赠策略、信息化建设及运营方 案等提出建设性意见，并根据基金会需求搭建线上捐赠系统，赢得了合作机会。该系统实现了线上捐 赠，通过便捷的捐赠渠道、多元的捐赠方式、趣味互动和联系人管理等，激发和强化社会公众对于足球 公益和青少年足球事业的关心与支持，助力足球基金会构建稳健、长效的募捐收入增长机制，更好地开 展足球公益事业、服务国家振兴足球战略。 深化业务链接，创新助推公益 中信银行对公金融的品牌主张"成就伙伴"，就是要更好地赋能伙伴，为伙伴创造更大的价值。除了 积极支持足球基金会数字化转型、开展线上项目宣传及募捐以外，北京分行从客户最关心的业务发展诉 求出发，正在与足球基金会加强磋商研讨，依托中信的平台优势及客群资源，深化业务链接，积极创新 公益项目捐赠形式。研究推动在中信银行手机银行APP上线足球基金会捐赠项目，方便中信银行支持体 育事业、热心足球公益的客户开展次捐、月捐以及信用卡积分捐赠等多种形式的公益捐赠。 近年来，我国公益慈善事业不断发展，公益慈善组织的数量、开展的公益项目以及募捐的金额等稳 步增长。尤其是中信银行北京分 ...

Core Viewpoint - The Guangdong Rural Revitalization Foundation has been recognized for its outstanding contributions to ecological construction in Guangdong, promoting a "Green Guangdong" initiative through community engagement and corporate partnerships [2][3][4]. Group 1: Foundation's Achievements - The foundation has collaborated with 385 enterprises and over 37,000 participants in various "Green Guangdong" activities, raising more than 120 million yuan in donations and planting over 1 million trees across 15 cities [5][6][7]. - The foundation has launched a provincial public service platform to enhance public participation in ecological construction, with 8 projects attracting donations totaling approximately 35.4 million yuan and involving 42,000 participants [17][18]. Group 2: Corporate Involvement - The foundation has mobilized corporate resources, raising approximately 69.4 million yuan from companies like Guangdong Energy Group and others to implement "Green Guangdong" support projects, improving the greening levels of over 100 villages [36][38]. - Notable projects include the creation of green landscape belts and eco-friendly recreational areas, which have enhanced local tourism and increased residents' incomes [40][41]. Group 3: Seedling and Resource Management - The foundation is establishing high-standard seedling reserves with a target of raising 20 million yuan by the end of 2023, aiming to cultivate 997,000 quality seedlings of 53 varieties for ecological projects [55][56][58]. - The innovative model of "government-led, public platform, and corporate participation" has been adopted for seedling reserve construction, ensuring a sustainable supply of quality seedlings for long-term greening efforts [61][63]. Group 4: Future Directions - The foundation aims to continue its commitment to public welfare and national strategies, exploring more pathways for social participation in ecological construction, ensuring that the "Green Guangdong" initiative remains a collective effort [69][70].

Core Viewpoint - The integration of public welfare and business is no longer optional but a necessity in the current era, emphasizing the importance of social value in corporate balance sheets and the need for sustainable business thinking in non-profit organizations [2][3]. Group 1: Challenges in Current Landscape - Many public welfare projects still rely on outdated fundraising methods despite the willingness of younger consumers to pay a "goodwill premium" [3]. - There is a significant increase in ESG budgets among Fortune 500 companies, yet social needs and business resources remain disconnected [3]. - A large percentage (72%) of charitable actions are trapped in a closed loop of "emotional endpoints," failing to leverage technology for efficiency [3]. Group 2: Role of Chuangyi Institute - Chuangyi Institute serves as a catalyst for change, providing a platform for the innovative integration of business and public welfare [4]. - The institute aims to create new social innovation models that allow public welfare projects to thrive in a commercial environment, enhancing both business vitality and social impact [4]. Group 3: Training and Development Opportunities - Participants will receive a systematic methodology for integrating business and public welfare, based on over a decade of innovation research and practical teaching experiences [5]. - The program includes collaborative creation of entrepreneurial strategies, helping participants refine their business plans and attract investor interest [6]. - Real-world study opportunities will be provided, allowing participants to gain market insights and teamwork skills through expert-led sessions and project presentations [7]. Group 4: Alumni Network and Resources - Graduates will join an alumni community that facilitates ongoing learning and resource sharing between business and public welfare sectors [8]. Group 5: Program Details - The training program is scheduled from March 16 to May 18, 2025, with applications closing on March 15, 2025, and will take place in Hangzhou [10]. - The program consists of multiple modules focusing on practical training, strategic planning, and long-term development of public welfare initiatives [11][12][13]. Group 6: Application and Fees - The program is open to founders and key team members of public welfare and business organizations, with a fee of 45,000 yuan per person, reduced to 10,000 yuan for eligible non-profit applicants [15][16].