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“新老人”成银发消费主力军
Xin Lang Cai Jing· 2026-01-11 17:16
Group 1 - The core viewpoint of the article highlights the significant development of the silver economy in China, driven by the increasing elderly population and their evolving consumption patterns, which supports domestic demand and economic stability [2] - As of the end of 2024, the elderly population aged 60 and above in China reached 310 million, accounting for 22.0% of the total population, with the population aged 65 and above at 22.023 million, representing 15.6% [2] - The demographic structure shows that 87.25% of the elderly population is in good health, with over half being under 70 years old, which lays a solid market foundation for the silver economy [2] Group 2 - The "new elderly" demographic, particularly those born in the 1960s, exhibits better health, greater wealth accumulation, higher education levels, and richer life expectations, significantly enhancing their consumption capacity and willingness [3] - A survey by the Shanghai Consumer Rights Protection Committee indicates that the consumption needs of the new retirement group are highly concentrated in health and wellness, travel, and hobbies [3] - Tax data from the National Taxation Administration shows substantial growth in the elderly care sector, with community care services, institutional care, and home care services seeing year-on-year revenue increases of 30.4%, 22.6%, and 18% respectively [3] Group 3 - The requirements outlined in the "Opinions on Developing the Silver Economy to Enhance the Well-being of the Elderly" are being implemented, leading to a diverse supply of elderly products and services across various sectors [4] - From January to April 2025, the number of new elderly-friendly products reached 28,700, marking a year-on-year growth of 255.2%, with assistive products like electric wheelchairs and mobility scooters experiencing explosive growth of 1032% [4] Group 4 - The integration of smart elderly care products and services is advancing, with Shandong province increasing the development of rehabilitation robots, massage service robots, and traditional Chinese medicine health management robots [5] - Sales of rehabilitation robots from Aobo Intelligent exceeded 10,000 units, while Zhongxuan Technology's smart traditional Chinese medicine health management robots received over 5,000 orders [5]