Core Insights - China is experiencing a consumption upgrade centered around health, shifting from merely treating illness to preventing it and living healthier lives [1][20] - The government has initiated actions to promote health consumption, with 70% of respondents prioritizing health in their purchasing decisions [1][14] - Brands must transition from merely selling products to becoming integral parts of consumers' health journeys [2][13] Industry Trends - The health market in China has surpassed 5.5 trillion yuan and is expected to reach 11 trillion yuan by 2030, with an annual growth rate exceeding 10% [14][19] - The national health literacy rate has significantly increased from 11.58% in 2016 to 29.7% in 2023, indicating a growing awareness of health issues among the population [14][19] Marketing Strategies - Brands should leverage data to identify health trends and position themselves as solutions before consumers recognize their needs [15][19] - Establishing credibility through professional endorsements and creating relatable, scenario-based marketing can enhance brand trust [16][19] - Encouraging user-generated content and fostering community engagement can amplify brand presence and create a positive feedback loop [18][19] Case Studies - New Kantek effectively integrated health messaging into its marketing by associating its product with weather changes and preventive health tips [5][13] - 999 Cold Medicine utilized a fashion show to link warmth with health, significantly increasing its market share and user engagement [7][13] - Purple Bamboo Pharmaceuticals focused on social issues and education to reshape its brand image as a reliable partner in women's health [9][10][13] Conclusion - The health sector's explosive growth is a result of a combination of consumer awareness and market dynamics, necessitating brands to actively engage and provide value [20][21] - Successful brands in the health space will be those that understand consumer needs and transform professional knowledge into emotional connections [20][21]

Core Viewpoint - Consumption is identified as the "main engine" driving economic growth and is crucial for the domestic circulation of the economy, reflecting people's aspirations for a better life. The development of health consumption is emphasized as a key component of the new consumption market in China, aligning with the trend of consumption upgrading and promoting comprehensive human development [1][2]. Group 1: Importance of Health Consumption - Health consumption is essential for enhancing the quality of life and long-term well-being of the population, contributing to the transformation from "treatment" to "prevention" and improving the quality of life [2][3]. - The health consumption market is rapidly growing, characterized by an increase in scale, innovation in business models, and optimization of consumption structure, with the total revenue of China's health industry projected to reach 9 trillion yuan by 2024 [3]. Group 2: Policy and Action Plans - Recent government initiatives, including the "Special Action Plan to Boost Consumption" and the "Special Action Plan to Promote Health Consumption," outline ten key tasks aimed at enhancing health consumption and addressing existing challenges such as insufficient high-quality supply and lack of health knowledge [3][4]. Group 3: Strategies for Development - Strategies to promote health consumption include increasing the supply of quality health products, developing a multi-tiered health consumption market, and improving the health consumption environment through regulatory reforms and consumer protection measures [4].

Core Insights - The health literacy level of residents in China has significantly improved, reaching 31.87% in 2024, an increase of 23.07 percentage points since 2012, indicating a growing awareness of health issues among the population [1] - The total revenue of the health industry in China is expected to reach 9 trillion yuan in 2024, driven by supportive policies and a shift towards health consumption [1] Group 1: Health Consumption Trends - Health consumption is defined as consumer behavior aimed at maintaining, improving, or promoting personal health, integrating health concepts into purchasing decisions [1] - The aging population is creating new demands for health services, with the health management and wellness tourism sectors seeing significant growth, particularly among the elderly [2] - Younger generations, particularly Generation Z, are increasingly prioritizing health management, viewing health consumption as a form of self-care and preventive action [2] Group 2: Economic Factors Influencing Health Consumption - Rising income levels are leading to an upgrade in consumption structure, with per capita healthcare spending expected to reach 2,547 yuan in 2024, reflecting a shift from reactive to proactive health spending [3] - Health consumption is evolving from short-term improvements to long-term investments in human capital, as consumers are willing to spend more on health-related products and services [3] Group 3: Technological Advancements in Health Management - Digital technologies are enhancing health management, making services like online consultations and home delivery of medications more accessible and efficient [3] - Innovative health products, such as smart health monitoring devices, are gaining popularity as consumers seek to optimize their health metrics through data visualization [3] Group 4: Market Impact and Challenges - Health consumption is a key driver for economic growth, particularly in sectors catering to the elderly and maternal and child care, with significant year-on-year revenue increases reported [4] - The rise of health consumption is fostering cross-industry integration, creating a "health+" industry chain that transforms traditional sectors into high-value, technology-driven markets [4] - Challenges such as false advertising and the proliferation of "pseudo-health" products threaten market integrity, necessitating improved regulatory frameworks and public education initiatives [4]

Group 1 - The core viewpoint of the article emphasizes the implementation of a special action plan to boost consumption in Fujian Province, focusing on the development of new consumption models [1] Group 2 - The plan includes promoting health consumption through initiatives supporting health check-ups and traditional Chinese medicine, as well as regulating the medical beauty consumption sector [1] - There is an emphasis on enhancing quality e-commerce, with plans to host the 2025 China E-commerce Anchor Competition and promote the "live streaming + industrial belt" model [1] - The government encourages the import of quality goods through cross-border e-commerce, with plans for the 2025 China Cross-Border E-commerce Trade Fair and the China (Xiamen) International Cross-Border E-commerce Exhibition [1] - Support is provided for cities like Fuzhou, Quanzhou, and Sanming to apply for civil unmanned aerial vehicle testing zones, promoting low-altitude tourism, aerial photography, drone performances, and island tourism [1]

Group 1: Foreign Exchange Market - In April, China's foreign exchange market had a total transaction volume of 29.04 trillion yuan, with a cumulative transaction volume of 100.28 trillion yuan from January to April, indicating active market operations and stable performance [1] Group 2: Consumer Goods Market - From January to April 2025, 8.098 million new consumer goods were added, representing a year-on-year growth of 40.4%, involving 189,000 enterprises [2] - The home decoration category showed significant growth, with five major categories of consumer goods adding 1.332 million new products, a year-on-year increase of 560.8%, involving 12,000 enterprises [2] Group 3: Home Decoration Products - Among the five categories of subsidized home decoration products, smart home products added 30,000 new types, a year-on-year increase of 1985.5%; furniture and lighting added 935,000 new types, a year-on-year increase of 1016.4%; elderly-friendly renovation added 10,000 new types, a year-on-year increase of 498.2%; sanitary ware added 51,000 new types, a year-on-year increase of 358.1%; and renovation materials added 307,000 new types, a year-on-year increase of 195.8% [4] Group 4: Smart Home and Elderly Economy - Smart home products are the fastest-growing sector, increasingly integrating into daily life and driving consumption upgrades, with major distributions in Guangdong, Zhejiang, and Jiangsu provinces [6] - The elderly economy is showing significant potential, with a 65.5% year-on-year increase in sales revenue from elderly care services and a 23.9% increase in elderly care institution services in the first quarter of 2025 [7] - Health monitoring devices, such as smart wristbands and blood pressure monitors, saw a 41.6% year-on-year increase in sales revenue in the first quarter [7]

Group 1: Market Trends and Growth - The health consumption market in China is expanding, with the total revenue of the health industry expected to reach 9 trillion yuan in 2024, up from 8 trillion yuan in 2021, indicating significant growth [2] - The demand for health services is shifting from a single focus on medical services to a diversified approach, leading to innovative business models and a variety of health-related products and services [2][4] - The popularity of "health tourism" and related activities reflects a change in consumer attitudes towards health and wellness, with a growing emphasis on quality of life and holistic health management [4][7] Group 2: Consumer Behavior and Preferences - Young consumers are increasingly prioritizing health-related spending, with "health maintenance" ranking among the top three expenditure categories for individuals aged 18-35 [8] - There is a notable rise in the consumption of health products among young people, with 78.2% of surveyed youth having paid for health products, indicating a shift towards nutrition and wellness [8][9] - The trend towards low-sugar and low-calorie health foods is gaining traction among younger demographics, with innovative products tailored to their preferences emerging in the market [8][9] Group 3: Technological Integration in Health Products - The integration of smart technology in health products is on the rise, with sales of health monitoring devices like smart wristbands increasing by 41.6% year-on-year in the first quarter [12] - Companies are leveraging artificial intelligence to enhance user experience in fitness apps, with platforms like "Keep" offering personalized training plans and a wide range of courses [12][13] - The demand for interactive and personalized health services is driving innovation in the health tech sector, leading to the development of smart fitness equipment and applications that cater to individual health needs [11][13]

作者 | 第一财经 邹臻杰 "焕新"健康消费领域的活力，产业政策、行业规划需要双管齐下。 近日，商务部、国家卫生健康委等12部门联合印发《促进健康消费专项行动方案》（下称《方 案》）。作为一系列促消费政策的延续以及对《国务院关于促进服务消费高质量发展的意见》的贯彻 落实，《方案》聚焦健康饮食、健身运动、银发市场、新型健康服务业态等领域，并提出十大重点任 务。 业内人士认为，《方案》首次明确了健康消费涉及的主要领域，除了传统的医药和医疗服务，还包含 饮食、营养、运动、心理等不同需求及场景，为行业下一步的多元化、精准化布局提供了指引。 中国消费者协会2024年8月发布的《健康产业消费趋势发展报告》称，2024年中国大健康产业总收 入规模已接近9万亿元，相比2021年（约8万亿元）有显著跃升。另根据《"健康中国2030"规划纲 要》提出的目标，2030年我国健康服务业总规模将达到16万亿元。 那么，该如何有效促进健康消费，以推动行业提质、转型发展？产业链上下游深度融合需要哪些对 策？ 2025.04. 14 本文字数：3192，阅读时长大约7分钟 二是要提升公共产品的供给。这主要体现在一些体育活动私人场所费用较高、 ...

Core Viewpoint - The article discusses how Skechers successfully leveraged AI tools from Alibaba Mama to identify and expand its consumer base for the "Flash Shoes," demonstrating the importance of understanding diverse consumer needs in a rapidly changing market [1][9]. Group 1: AI and Consumer Insights - AI is becoming a crucial tool for brands to predict trends and enhance operational efficiency, allowing them to capture emerging consumer demands effectively [2][3]. - The integration of AI in business operations enables brands to transition from traditional marketing methods to data-driven strategies, enhancing their ability to identify and act on consumer trends [12][20]. Group 2: Changing Consumer Behavior - The emergence of a "new value consumption era" is characterized by consumers increasingly seeking comfort and relaxation, with younger demographics showing a growing interest in these attributes [1][5]. - The 00s generation is redefining consumption patterns, actively engaging with AI technologies to enhance their shopping experiences and making informed decisions based on personalized recommendations [7][18]. Group 3: Case Studies and Success Stories - Skechers' "Flash Shoes" have seen significant success in markets like Europe and Japan, and the brand's collaboration with Alibaba Mama has allowed it to tap into younger consumers who value comfort and versatility [8][9]. - The health brand Zhenyan successfully transitioned from niche products to broader markets by utilizing AI to understand consumer preferences and identify new growth opportunities [12][13]. Group 4: Future Trends and Strategies - Brands must adapt to the fast-paced changes in consumer behavior and preferences, utilizing AI to stay ahead of trends and effectively engage with their target audiences [10][20]. - The article emphasizes the importance of building strong brands that can quickly respond to market changes, with AI serving as a critical component in achieving sustainable growth [19][23].