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李佳琦的巴黎考卷:中国美妆引发文化共振
Xin Jing Bao· 2025-08-28 08:00
Core Viewpoint - The discussion around "Li Jiaqi's call for domestic products to be bold" highlights the growing confidence and cultural value of Chinese beauty brands as they venture into international markets, particularly in Europe [1][3]. Group 1: Domestic Brands' Strength and Cultural Value - The phrase "dare" encapsulates the motivation behind Li Jiaqi's participation in the show "Paris Partners," reflecting the evolution of the Chinese beauty market over the past decade [1][2]. - Chinese beauty brands have transitioned from mere imitators to entities backed by strong technology and ingredient capabilities, allowing them to compete with international brands [2][3]. - In 2023, the market share of domestic beauty products surpassed that of foreign brands for the first time, reaching 50.4%, marking a significant milestone for Chinese brands [3]. Group 2: Bilateral Engagement in International Markets - The initiative is characterized as a "two-way engagement," moving from a one-sided approach to a more balanced dialogue between Chinese and European brands [4][5]. - Recognition from established French brands, such as Guerlain, indicates that Chinese brands are gaining respect based on product strength and innovation [5]. Group 3: Cultural Diplomacy through Beauty - The beauty industry serves as an effective medium for cultural exchange, allowing for a deeper understanding of Chinese culture through product storytelling [6][7]. - The "Paris Partners" initiative exemplifies how beauty products can facilitate cultural dialogue, transforming shopping experiences into opportunities for cultural appreciation [6][7]. - This approach not only showcases the charm of Chinese culture but also highlights the innovative spirit of Chinese brands, contributing to the global perception of China's development [7].