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科技助力中国文化产业“破圈出海” 各方共探文化和科技融合新机制
Shang Hai Zheng Quan Bao· 2025-05-27 18:08
Core Viewpoint - In 2024, China's self-developed game overseas market sales revenue reached $18.557 billion, a year-on-year increase of 13.39%, setting a new historical high. Additionally, the number of overseas publishing authorization contracts for online literature increased by 80%, with the overseas publishing authorization amount growing by over 200% [1][4]. Group 1: Cultural Products and IP Empowerment - The recent growth of cultural products such as online literature, online games, and web dramas in overseas markets is attributed to digital technology and IP empowerment [1][2]. - The integration of digital technology with classic cultural IP has enabled a multi-modal ecosystem, allowing seamless transitions between publishing, film, games, and merchandise, resulting in exponential dissemination effects [2][4]. Group 2: AI and Content Creation - The advancement of AI technology is reshaping the cultural creation ecosystem, enhancing content production quality and efficiency, although challenges such as talent integration remain [1][5]. - AI-generated content (AIGC) models have made significant progress in various aspects, assisting in video content creation and improving quality, efficiency, and cost-effectiveness [5]. Group 3: Cultural and Technological Integration - Effective mechanisms for integrating culture and technology are essential for stimulating innovation in the cultural industry, with a focus on talent integration [6]. - The need for professionals who understand both culture and technology is emphasized, suggesting the breaking down of disciplinary barriers and fostering collaboration between academia and industry [6].