Core Insights - The Chiikawa flagship store opened in Shanghai on September 27, 2023, attracting a large number of fans and offering exclusive merchandise [1][4] - The store implemented a reservation system for entry, with all time slots fully booked, indicating high demand for the products [4][10] - Some customers expressed frustration over the limited availability of certain items, despite the store's efforts to restock [8][10] Group 1 - Chiikawa, a popular manga character, gained significant popularity since its online debut in 2020, leading to the opening of its first official store in Shanghai [1] - The store features exclusive items such as retro plush keychains and Chinese-themed merchandise, which have become highly sought after [1][4] - Fans traveled from various cities, including Nanjing and Hangzhou, to visit the store, highlighting the character's widespread appeal [4][6] Group 2 - The store's opening day saw long queues, with many fans attempting to purchase items through scalpers, indicating a robust secondary market for the merchandise [4][6] - Some customers reported spending over 1000 yuan on exclusive items, which were priced higher than expected, reflecting the strong demand [6] - Despite the store's efforts to replenish stock, certain items sold out quickly, leading to customer dissatisfaction regarding product availability [8][10]

Core Insights - The opening of the first official flagship store of Gigi Kawa in Shanghai marks a significant step in connecting with Chinese consumers and enhancing brand presence in the market [1][5] Group 1: Store Opening and Customer Engagement - The flagship store opened on September 27, 2023, in Nanjing East Road, attracting a large number of visitors, with all appointment slots fully booked from September 27 to October 8 [2][4] - The store features interactive events, including meet-and-greet sessions with popular characters, and offers exclusive merchandise that combines local cultural elements with IP themes [4] Group 2: Marketing and Brand Strategy - Gigi Kawa has effectively implemented a localization strategy over the past year, creating more opportunities for consumer interaction with the IP [5] - The brand has expanded its online presence by launching its first official online flagship store on Tmall in September 2024, which has gained over 680,000 followers [6] Group 3: Future Plans and Market Expansion - Gigi Kawa plans to continue deepening its engagement with the Chinese market by promoting international IP content and fostering deeper interactions with local consumers [9]