Industry Overview - The National Development and Reform Commission of China has announced a crackdown on the increasingly severe "involution" competition in the automotive industry, characterized by chaotic price wars among multiple car manufacturers [1] - This unhealthy competition has severely compressed profit margins for car companies and disrupted the fair competition order in the market [1][2] Current Challenges - Data from the China Automobile Industry Association indicates that some car manufacturers are resorting to selling products below cost to gain market share, leading to a continuous decline in industry profitability [2] - Traditional car manufacturers that have failed to keep pace with the development of new energy vehicles are experiencing declining sales and losses, while some new entrants, despite initial success, are facing significant survival pressures in a competitive environment [2] Policy Response - The Ministry of Commerce has stated that it will actively cooperate with relevant departments to strengthen comprehensive rectification and compliance guidance to maintain a fair competitive market order and promote healthy industry development [2] Company Spotlight: Lantu Automotive - Lantu Automotive, a high-end smart new energy brand under Dongfeng, is positioned as a pioneer in exploring new paths and achieving breakthroughs in the new energy sector [2] - The company emphasizes innovation and has made significant achievements in technology, including the development of the first domestic ESSA native intelligent electric architecture with complete independent intellectual property rights [3] - Lantu has also established a centralized SOA electronic architecture for "software-defined vehicles," enabling hardware and software decoupling and enhancing user experience [3] Organizational Innovation - Lantu has adopted a flat organizational structure to improve operational efficiency and has established a matrix organization to facilitate cross-departmental collaboration [4] - The company is transitioning from a traditional B2B model to a B2C model, creating a direct ecosystem that enhances user service quality [4] Market Performance - From January to May, Lantu Automotive achieved cumulative sales of 46,075 units, representing an 85% year-on-year increase, with May sales reaching 10,022 units, up 122% year-on-year [6] - The company plans to launch several key products in the second half of the year, including the highly anticipated Lantu FREE+, which has undergone four years of development and significant feature optimization [6] Strategic Advantages - Lantu is well-positioned in the current market environment, benefiting from supportive government policies for the new energy vehicle industry and strong technological partnerships, particularly with Huawei [7] - The company has a high localization rate of 41% in its supply chain, enhancing resilience and security while promoting the advancement of the entire industry [4][7]