Core Viewpoint - The "Zhongshu Youwei" platform has gained attention for its innovative model of "consumption equals asset accumulation," which represents an upgrade of the "My Store Model" and aims to create a win-win ecosystem through a dual loop of "physical consumption + value appreciation" [1][3]. Group 1: Essence of the Model - The platform breaks away from traditional commission-based models by introducing a "three-value guarantee" mechanism [4]. - Physical backing ensures that the consumption amount directly corresponds to equivalent goods/services, establishing foundational trust [4]. - 20% of the consumption amount is converted into green points, which can be released in 36-40 installments and ultimately exchanged for equivalent consumption vouchers, fostering continuous consumption motivation [4]. - The MA electronic voucher system, with a fixed total of 210 million pieces, incorporates a buyback mechanism that grants consumers a share in the platform's growth [4]. Group 2: Role Value - The platform establishes a three-tier role system to cater to different participant needs [6]. - Consumers benefit from immediate access to "instant goods + points + MA" across over 500 stores in 12 major industries, with examples showing significant rewards such as free meals and 10-fold MA value increases [6]. - Promoters, ranging from "Le Tui Guan" to "Regional Service Providers," earn rewards directly linked to their contributions, with long-term dividends of 4% for recommending merchants and 8% for regional service providers [6]. - Merchants can enhance customer flow and repurchase rates through voluntary discounts of 3%-20%, with case studies indicating substantial increases in repurchase rates and average transaction values [6]. Group 3: Risk Awareness - The MA value is dependent on the platform's credit and transaction volume, and it is not a financial investment product; thus, consumers should prioritize tangible benefits from physical goods and points [10]. - The platform employs an RDA system for real-time transaction monitoring to ensure that points and MA are issued based on actual consumption, complying with regulatory requirements [10]. - High-frequency consumption sectors, such as dining, are more suitable for participation, while low-frequency sectors should carefully evaluate the balance between discount costs and benefits [10]. Group 4: Conclusion - The "Zhongshu Youwei" model represents a reconstruction of traditional consumption relationships in the digital economy, offering consumers new choices for savings and value, merchants new paths for customer acquisition and retention, and promoters new opportunities for side income and entrepreneurship [11]. - All participants are encouraged to adhere to the principles of rational consumption and compliance, focusing on the real value of physical goods and points while maintaining a clear understanding of the growth nature of MA [11].