8月31日CRIC发布《2025 年 1-8 月中国房地产企业销售排行榜 TOP100》，中旅投资凭借稳健的发展态 势和强劲的增长动能，实现销售业绩和行业地位的双提升。 ◎ 文 / 沈晓玲 据 CRIC 数据统计， 2025 年 1-8 月中旅投资实现权益销售金额75.8亿元，同比增长51%， 在行业整体调整期 内，成为少数保持业绩正增长的企业之一。 更为亮眼的是，其行业排名持续攀升。 自 2024 年成功突围进入行 业百强后，2025 年再进一步，排名较去年提升约 20 个位次，权益销售金额更是连续三个月稳居行业五十强阵 营， 本次位列第48位，成长势头与发展韧性尤为突出。 作为中国旅游集团八大事业群之一，中旅投资已在全国布局 20 城，始终秉承着 "客户至上" 的价值观，在房地 产行业深度调整的大背景下，实现了逆势突围。 战略的坚定执行是企业穿越周期的关键，中旅投资凭借精准的布局和稳健的合作策略，为业绩增长奠定了坚实 基础。 （1）持续稳定补充土储，聚焦核心价值高地 面对市场波动，中旅投资始终坚守 "核心城市 + 核心地段" 的投资逻辑，持续稳定地补充优质土地储备。 从 2024 年 2 月以来在西安分别 ...

Core Viewpoint - The article emphasizes the positive investment outlook for Hainan, particularly in Sanya and Haikou, driven by policy changes and the upcoming "closure" concept, which is expected to enhance real estate investment opportunities in the region [6][7]. Group 1: Investment Outlook - Hainan's investment value is highlighted, with Sanya benefiting from the "closure" trend, leading to increased property purchases by middle-class families [6]. - In the 2025 report by CRIC, Haikou and Sanya ranked 25th and 30th respectively in investment prospects, showing significant improvement from 2024 [6]. Group 2: Company Strategy - China Travel Investment has established a comprehensive "Three Bays and One Port" strategy, with its headquarters relocated to Hainan, marking it as the first central enterprise in real estate to do so [7]. - The company has launched various projects, including the first surfing-themed vacation destination in China and a comprehensive cultural tourism complex in Haikou [7]. Group 3: Product Development - The company is redefining its brand philosophy to focus on high-end living experiences, integrating property development with service-oriented business models [11]. - The "Futong" property service standard is being developed, aiming to enhance customer experience through a comprehensive service system [21][22]. Group 4: Market Performance - The Sanya Zhonglv Futong Mansion has achieved over 5 billion in sales since its launch, indicating strong market performance and customer acceptance [4][17]. - The project has been recognized for its innovative "de-housing" design, which enhances spatial aesthetics and customer comfort [17]. Group 5: Service Enhancement - The company is investing over 100 million to improve both hardware and software aspects of its service offerings, including high-end social spaces and upgraded furnishing standards [26][27]. - The "Futong" service model includes a unique "1+3+N" management structure, providing personalized services to homeowners, ensuring quick response times and high service quality [24][29].