Core Insights - The North China region, particularly Beijing and Tianjin, is experiencing a slowdown in new housing project launches, with a significant decrease in the number of units offered compared to the previous month [1][5] - The majority of new projects are focused on improvement-type housing, indicating a shift in consumer demand towards larger and more upscale living spaces [1][2] Summary by Category Market Overview - From September 29 to October 26, 2025, Beijing and Tianjin saw a total of 6 new launches with 1,442 units offered, representing a 46.09% decrease in supply compared to the previous month [1] - Improvement-type products accounted for 66.67% of the new offerings, suggesting a trend towards higher-end housing [1] Beijing Market - In Beijing, four new projects were monitored, including notable developments like Zijing Chenyuan and Puyue, with a focus on improvement-type housing [2] - The project Puyue launched 308 units at an average price of 97,000 yuan/m², achieving a 71% sales rate on opening day [2] - Zijing Chenyuan offered 520 units at an average price of 110,000 yuan/m², with a 58% sales rate [3] Tianjin Market - Tianjin's new project launches have slowed, with only two projects entering the market this month [5] - The project Shichuang Xirui Wenzheng launched 104 units at an average price of 21,000 yuan/m², achieving a 61% sales rate [6] - Another project, Jiantou Aoti Yuyuan, successfully sold all 160 units at an average price of 35,000 yuan/m², resulting in a 100% sales rate [7] Upcoming Projects - Several projects are scheduled for launch in November 2025, including Nengjian Dongyufu and Beijing Chengjian Guoyu Yanyuan, with details on pricing and unit numbers yet to be determined [10]