10月中旬，北京市朝阳区迎来重量级项目入市，黄衫木店"双子星"开盘当日销售额分别达56.5亿元、 45.65亿元。 璞樾规划9栋住宅楼共426户，户型为152～258平方米全四居，层高约3.16～3.37米。户型包括152平方米 主力户型，188平方米次主力户型，以及195、204、230和258平方米的大户型。 两个项目在此前曾有消息传出将设置花池，但在公布的户型图中并未涉及。在使用面积上，均通过内嵌 阳台+设备平台等赠送空间提高房屋实际得房率，整体得房率都在90%以上。 其中，2107-01、03地块为R2二类居住用地，容积率均2.6，限高80米。01地块占地面积3.01万平方米、 地上建筑面积7.82万平方米，位于北面；03地块占地5.43万平方米、地上建筑面积14.11万平方米，位于 南面。2107-02地块为A334托幼用地，占地5253平方米，容积率0.9，限高16米，位置可结合方案与01地 块统筹布置。 中指研究院土地市场研究负责人张凯介绍，黄杉木店地块位于东四环与五环之间，是所属朝青板块近十 年唯一新增住宅地块。项目南临朝阳北路，东边是平房公园，北侧为京城森林公园，西侧800米左右是 朝阳大悦 ...

北京CBD豪宅市场，迎来新的地标性人居。10月17日，由金茂与越秀两大实力房企联袂打造的璞樾项目正式开盘，现场捷报频传，最终以45亿卓越成绩创 下区域市场年内首开销售纪录，在当下理性为主导的市场环境中，掀起一股震撼楼市的"璞樾现象"。 这场热销，被业内视为产品主义对市场的深度回应，也是一次关于"世界东方"生活方式的精准共鸣。 JINMAQ 《 索 地产 200 5 日本公司 丽 AND TAN p4 MOVING VORID RI 世界峯境 魔品 016 高端客群争藏 世界CBD的东方引力 开盘现场工作人员透露，璞樾前期蓄客阶段积累的数百组高质客户，转化率极高，许多客户是带着明确目标前来，决策速度迅速。 不是盲目跟风，而是心有所属。现场购房者多为金融、科技、文化领域的精英，具备国际视野与深厚的文化自信，璞樾所构建的"世界东方"生活场景，精准 击中了他们的内在情感与价值需求。 JINMAO中国全版 are and f (89 KE 6 19 RE 885 07- tive Production and the start of the mant THE WORLD rks H = 自方在 产户赠现在 日本 - ...

Group 1: New Property Sales - Beijing's residential property transactions totaled 641 units with a total area of 69,000 square meters and a total transaction amount of 3.34 billion yuan from October 6 to October 12 [1] - The project "Shichuang Xiyue Xingcheng" in Daxing district achieved 199 units sold, covering 17,600 square meters, and a net signing amount of 500 million yuan, making it the top performer in both sales amount and units sold [1] - The project is a conversion from shared ownership to commercial housing, with a planned total of over 5,000 units and an average signing price of 28,366.31 yuan per square meter [1] Group 2: Luxury Market Performance - "Sunac ONE9" achieved a record high price of 147,000 yuan per square meter, becoming the top luxury property in terms of unit price for the week, despite only one unit sold, generating a transaction amount of 54 million yuan [2] - "Sunac ONE9" is part of a new development in the Chaoyang Park area, featuring low-density housing with a total of 40 units planned [2] Group 3: Upcoming Projects - The design plan for the Daxing New City core area project has been publicly announced, covering an area of 27,807.94 square meters with a total building area of 71,902.8 square meters [3] - The project will consist of 11 buildings ranging from 8 to 17 stories, with a total of 633 residential units [3] Group 4: Market Supply and Land Acquisition - Beijing's planning authority released the eighth round of proposed residential land supply for 2025, involving 9 plots with a total area of approximately 44 hectares and a building scale of about 1.03 million square meters [5] - A joint venture between China Merchants Shekou and Sanya Technology City Holdings acquired a plot in Sanya's Yazhou Bay Technology City for 458 million yuan, with a floor price of 6,130 yuan per square meter [5]

紫京宸园与璞樾被称为黄杉木店"双子"项目，璞樾也将于10月17日开盘。两个项目毗邻，且均为豪宅项 目，紫京宸园开盘热销，是否会给璞樾销售带来压力？ 另一方面，在北京房地产市场上，"中建八子"之间在角力，同时与中国建筑旗下另一个品牌中海地产也 在较劲。近年来，中建智地在北京市场地位逐步提升，与"中建八子"其他公司拉开距离，并向北京市场 头把交椅发起冲击。 "双子"入市 根据规划方案，紫京宸园包含15栋住宅楼，面积为133至278平方米区间，全四居户型，此外还有少量 400平方米户型。首批取证的楼栋为1#、5-7#、10-14#，共9栋，合计559套房源。"其余几栋楼预计最快 下个月取证。"余港表示。 智通财经记者 | 李香才 当运河玖院在9月北京新房市场掀起热潮后，10月的聚光灯已悄然转向紫京宸园。56.5亿元，这是紫京 宸园官宣首开成绩。运河玖院为中建二局旗下中建玖合开发，紫京宸园开发商为中建一局旗下中建智 地，二者同属于A股上市公司中国建筑。这两个项目的先后登场，为今年北京金九银十的楼市增色不 少。 10月12日，紫京宸园正式开盘。紫京宸园销售经理余港告诉智通财经："开盘参加选房的客户400多组， 实际选了 ...

随着传统销售旺季"金九"落下帷幕，北京楼市正式步入"银十"。其成交表现如何？从网签成交量来看， 根据中指研究院数据，9月北京新建商品住宅成交46万平方米，环比增长21%，同比增长22%；二手房 成交1.6万套，环比增长19%，同比增长19%。 值得关注的是，9月份北京新房市场同步迎来供应高峰，中建·运河玖院、璞樾、紫京宸园等位于热点区 域的重点项目集中取证入市，不仅补充了优质房源，更有效带动了市场热度，为"银十"楼市开局铺垫了 基础。 供应"发力"，9月新房供应量环比翻倍 供应端的"放量"是推动9月市场的核心动力。 作为房企推盘销售的传统关键节点，今年"金九"北京楼市的核心特征是供应发力，进而带动成交数据回 暖，热点项目尤其是改善型楼盘成为市场亮点。 据克而瑞北京统计，进入9月份，北京多个新房项目取证、加推、开盘，其中不乏炙手可热的网红盘。 截至9月27日，北京9月份新建商品住宅供应已经超过3000套，环比8月几乎翻倍。 克而瑞北京表示，进入三季度，北京市新建商品住宅供应收缩，7月新增供应量不足1500套，环比、同 比分别下跌55%和48%；8月新增供应也仅1516套；9月超过3000套的市场供应，打破了新房 ...

随着传统销售旺季"金九"落下帷幕，北京楼市正式步入"银十"。其成交表现如何？从网签成交量来看， 根据中指研究院数据，9月北京新建商品住宅成交46万平方米，环比增长21%，同比增长22%；二手房 成交1.6万套，环比增长19%，同比增长19%。 值得关注的是，9月份北京新房市场同步迎来供应高峰，中建 运河玖院、璞樾、紫京宸园等位于热点区 域的重点项目集中取证入市，不仅补充了优质房源，更有效带动了市场热度，为"银十"楼市开局铺垫了 基础。 供应"发力"，9月新房供应量环比翻倍 供应端的"放量"是推动9月市场的核心动力。 作为房企推盘销售的传统关键节点，今年"金九"北京楼市的核心特征是供应发力，进而带动成交数据回 暖，热点项目尤其是改善型楼盘成为市场亮点。 据克而瑞北京统计，进入9月份，北京多个新房项目取证、加推、开盘，其中不乏炙手可热的网红盘。 截至9月27日，北京9月份新建商品住宅供应已经超过3000套，环比8月几乎翻倍。 克而瑞北京表示，进入三季度，北京市新建商品住宅供应收缩，7月新增供应量不足1500套，环比、同 比分别下跌55%和48%；8月新增供应也仅1516套；9月超过3000套的市场供应，打破了新房 ...

来源：一勺言 失效的角色？ 楼市黄金档期——国庆双节假期的销售数据一出来，我跟喜欢研究的朋友又一次对了对眼神： 难道北京要放弃它作为全国楼市心理坐标的角色扮演？ 这个疑惑来自于市场体感，即使那些擅长城市能级叙事的地产朋友，也不免有点犯低估。 国庆假期，北京的二手房成交数据同比下降了77%，排第二的是深圳，同比跌了76%。 | 国庆假期 成交 (套) | 北京 | 深圳 | 上海 | 广州 | 杭州 | 成都 | 南京 | 苏州 | 武汉 | 天津 | 合肥 | 青岛 | स्टें के | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 19日均 | ଚିଚ | 33 | | 31 | 6 | 56 | 29 | 20 | ਦਰ | 97 | 24 | 15 | 8 | | 20日均 | 189 | 23 | 1037 | 76 | 22 | 88 | 48 | 62 | વેરે | 154 | 58 | 24 | 17 | | 21日均 | 134 | 7 | 734 | 40 ...

Core Viewpoint - The extended National Day and Mid-Autumn Festival holiday has released consumer potential, particularly in the real estate market, with significant policy relaxations in major cities like Beijing, Shanghai, and Shenzhen contributing to increased transaction volumes [1][7]. Summary by Sections Beijing Market - The new housing market in Beijing showed a "divided" characteristic during the holiday, with high interest in quality improvement projects despite a general decrease in visitor numbers due to travel [2]. - Average daily transaction volume for new residential properties reached 0.61 million square meters during the holiday, a 52% increase compared to last year, while second-hand housing saw a 73% increase in daily transactions [2][3]. Shanghai Market - Shanghai's real estate market remained stable during the holiday, with new residential property transactions totaling 1.73 million square meters [4]. - The policy relaxation in the outer ring areas has stimulated market activity, with significant transactions occurring in districts like Dapuqiao and Baoshan [5][6]. Shenzhen Market - In Shenzhen, the average daily transaction volume for new residential properties was 0.23 million square meters, reflecting a 22% increase from last year [6]. - The market in Guangzhou, Hangzhou, and Chengdu faced slight pressure, with Guangzhou seeing a 4% decrease in daily transactions compared to last year [6]. Market Outlook - Analysts expect the "Silver October" market to continue showing a divided trend, with core cities maintaining high interest in quality projects, while overall market performance remains relatively subdued [7]. - The anticipated increase in new supply from major developers in core cities is expected to support new home sales in the fourth quarter [7].

Core Viewpoint - The high-end residential project "Puyue," co-developed by China Jinmao and Yuexiu Property, was unveiled in Beijing, targeting high-net-worth individuals with a focus on luxury living and wellness [1][2]. Group 1: Project Overview - "Puyue" is located in Beijing's CBD, surrounded by ecological parks, emphasizing its unique land and ecological resources [1]. - The project aims to cater to the main demographic of high-net-worth individuals aged 25 to 35, primarily from emerging industries such as e-commerce, AI, and renewable energy [1]. - The design features a "one garden leads to three gardens" layout, ensuring a prestigious homecoming experience with a dual lobby design and a focus on spatial narrative [1]. Group 2: Architectural and Design Features - The building's facade is approximately 170 meters long, utilizing a custom color scheme and luxury materials like Brazilian golden stone and black glass bricks [1]. - The project offers spacious units ranging from 152 to 258 square meters, with over 70% being corner units to maximize natural light and views [1][3]. - Interior finishes are curated by international masters and incorporate traditional craftsmanship, featuring brands like Gaggenau and Laofen [1]. Group 3: Landscape and Amenities - "Puyue" introduces a contemporary landscape concept inspired by the "Lanting" style, featuring a thousand-meter water system for a serene environment [2]. - The project integrates advanced technology, including the "Ion Waterfall" purification system and a comprehensive smart home system powered by Huawei [2]. - A range of luxury services is offered through the "Yue+" service model, including private dining rooms and customized lifestyle solutions within a 4,800 square meter clubhouse [2].

Core Insights - The collaboration between China Jinmao and Yuexiu Property marks a significant moment in the luxury real estate market, emphasizing a shift towards quality and service in high-end housing amidst industry adjustments [1][3][5] - The project "Puyue" embodies a new standard for luxury living, integrating advanced technology and cultural elements to meet the evolving demands of high-net-worth individuals [4][6][15] Industry Trends - The Chinese real estate market is transitioning from a high-turnover model to one focused on "hard products" and "soft services," reflecting a broader industry consensus on the importance of quality housing [3][5] - The emphasis on "good housing" is being reinforced by policy advocacy, with market expectations shifting towards tangible, high-quality products [3][5] Company Strategies - China Jinmao leverages its deep understanding of Beijing's cultural context and a mature product system, having established a strong presence in the city with its "Puyue" and "Fushi" series [4][5] - Yuexiu Property brings its experience from the Greater Bay Area and a commitment to high-end, culturally rich developments, enhancing the project's appeal to affluent clients [4][5] Product Features - "Puyue" is strategically located in Beijing's luxury residential area, surrounded by significant green spaces, which enhances its desirability [6][7] - The architectural design of "Puyue" reflects a blend of traditional Chinese aesthetics and modern functionality, aiming to create a unique living experience [7][9] Service Innovations - The project introduces a dual-service model combining property management and club services, designed to cater to the lifestyle needs of high-net-worth individuals [15][17] - A dedicated clubhouse, "Yinlu Club," serves as a private retreat for residents, offering various amenities and personalized services [17][19] Cultural Integration - "Puyue" incorporates traditional craftsmanship and cultural elements, collaborating with national intangible cultural heritage artisans to enhance its cultural depth [13][15] - The project aims to create a living environment that fosters a sense of community and cultural appreciation, aligning with the broader goal of sustainable living [19]