Core Insights - The article highlights the unveiling of the "super interface" of the high-end residential project "Puyue" located in Beijing's CBD, showcasing its product philosophy and execution capabilities [1][18] - The project aims to redefine the concept of a "door" in urban living, integrating it into the upgraded urban quality of the CBD [3][16] Group 1: Project Features - The "super interface" measures approximately 170 meters in length and 8.3 meters in height, representing a significant architectural feature that enhances the urban landscape [3][4] - The interface is constructed using three main materials: Golden Marble, Black Gold Glazed Brick, and Shangri-La Marble, creating a cohesive urban interface that reflects luxury and modernity [6][12] - The design draws inspiration from traditional Chinese art, specifically the "Along the River During the Qingming Festival" and "A Thousand Li of Rivers and Mountains," emphasizing the continuity and integration of natural textures [12][14] Group 2: Urban Integration and Community Impact - Puyue is strategically located in a high-value area surrounded by large parks, allowing residents to enjoy both urban amenities and natural landscapes [16][19] - The project features a layout that prioritizes green views and integrates community spaces with the surrounding park landscapes, enhancing the living experience [16][19] - The architectural design incorporates a unique color palette and traditional aesthetics, ensuring that the building harmonizes with Beijing's urban context while maintaining a timeless appeal [17][19] Group 3: Long-term Value and Market Positioning - The unveiling of the super interface reflects the developer's commitment to high-quality residential offerings in Beijing, aligning with the "Good House, New Beijing" brand proposition [18][19] - The project emphasizes a balance between aesthetic appeal and long-term living comfort, focusing on the quality of life for residents rather than short-term visual impact [19] - Puyue serves as a practical example of sustainable urban living, aiming to provide a model for future residential developments in the CBD [19]

Core Insights - The Beijing land auction market in 2025 experienced significant changes, including land type adjustments, last-minute modifications, and various strategies to attract bidders, resulting in a total of 40 residential land transactions generating 142.7 billion yuan, a year-on-year decline of 8.17% [44][47]. Group 1: Land Auction Dynamics - The land auction market in Beijing is characterized by a variety of strategies, including "fat and thin" combinations to facilitate the sale of commercial land alongside residential plots [9][10]. - The introduction of new land parcels often involves last-minute changes, such as the replacement of residential plots with commercial ones, which can impact the bidding process [4][11]. - The trend of combining residential and commercial land parcels has been noted, with examples from various districts, indicating a shift in land use strategy [18][22]. Group 2: Land Characteristics and Changes - Specific land parcels have undergone significant changes in their characteristics, such as adjustments in land area, building height limits, and usage types, which can affect their marketability [6][29]. - The total area for a new land parcel in Shunyi New National Exhibition is 59,700 square meters, with a planned above-ground construction area of 128,600 square meters, where residential use accounts for 64% and commercial use for 36% [6][7]. - The practice of adjusting land use types has been prevalent, with some parcels transitioning from industrial to residential use, reflecting a strategic response to market demands [37][40]. Group 3: Market Trends and Future Outlook - The 2025 land auction market has shown a tendency towards uncertainty, with various methods employed to sell land, including adjustments in regulations and land types [44][45]. - The overall performance of the land auction market in 2025 was less favorable compared to 2024, indicating potential challenges ahead for developers and investors [47]. - The hope for 2026 is to see a reduction in the complexity of land auction strategies, which could restore confidence in the market [47].

Core Viewpoint - The dispute between China State Construction Intelligence and Yuexiu Property has drawn significant public attention, stemming from allegations of price manipulation in the luxury real estate market in Beijing, particularly concerning the Huangshanmu Store project [3][4][8]. Group 1: Project Background - The Huangshanmu Store project was acquired by a consortium including China State Construction Intelligence, Yuexiu, and Jinmao for a total of 12.6 billion yuan, setting a record for land prices in Beijing's Chaoyang District [4][7]. - The project is divided into two parts: the southern plot (Zijing Chen Garden) led by China State Construction Intelligence and the northern plot (Puyue) managed by Yuexiu [7][8]. - The area has not seen new residential land for about a decade, making it a prime location for luxury housing [5][7]. Group 2: Sales Performance - Zijing Chen Garden launched its sales on October 12, achieving 5.65 billion yuan in sales within the first five days, while Puyue followed with 4.5 billion yuan in sales shortly after [8][10]. - Despite the initial success, underlying tensions between the two companies began to surface, leading to a public dispute over pricing strategies [8][10]. Group 3: Allegations and Responses - China State Construction Intelligence accused Yuexiu of intentionally lowering prices for Puyue, which allegedly resulted in a loss of 131 potential buyers for Zijing Chen Garden, impacting projected sales by over 2.2 billion yuan [8][12]. - A "whistleblower letter" was sent to the Guangzhou State-owned Assets Supervision and Administration Commission, demanding that Yuexiu cease its marketing activities for Puyue [8][10]. Group 4: Market Dynamics - Both projects target high-net-worth individuals, with Zijing Chen Garden offering units priced above 13 million yuan and Puyue slightly lower, creating direct competition [11][12]. - The pricing strategies differ, with Zijing Chen Garden offering discounts around 15% and Puyue around 6.5%, leading to a price difference of approximately 1,000 yuan per square meter [11][12]. Group 5: Financial Context - China State Construction Intelligence reported a revenue of 17.71 billion yuan in 2024, but its net profit fell by 25%, indicating financial strain [25][27]. - The company is facing increased debt levels, with total liabilities rising to 34.56 billion yuan, reflecting challenges in maintaining profitability amid a competitive market [26][27].

Core Viewpoint - A dispute between a central enterprise-backed real estate company and a local state-owned real estate company has been resolved through mutual agreement, highlighting the competitive dynamics in the Beijing real estate market [1][8]. Group 1: Project Development and Collaboration - The Beijing Huangshanmu store project, also known as Zijing Chenyuan and Puyue, is a joint development by Guangzhou Yuexiu Real Estate, Beijing Xingding Real Estate, and Beijing Fangxing Yicheng Real Estate, with a total land acquisition cost of 12.6 billion yuan [1][2]. - The three companies have agreed to collaborate on marketing and project development, adhering to principles of professionalism, transparency, and better service delivery to clients [1][9]. - The shareholding structure shows that Beijing Xingchang Real Estate (Zijing Chenyuan project) is 50.1% owned by Zhongjian Zhidi, 32.9% by China Jinmao, and 17% by Yuexiu Real Estate [2]. Group 2: Market Competition and Pricing Issues - Allegations of unfair competition were raised by Zhongjian Zhidi against Yuexiu Real Estate, claiming that the latter's marketing strategies led to customer loss and disrupted pricing order in the market [5][6]. - The pricing strategy for both projects was supposed to follow a unified standard based on core dimensions such as unit type and location, but discrepancies arose during the marketing process [4][5]. - The competitive environment is intense, with both projects targeting high-end improvement customers, leading to significant media attention and market discussions [6][7]. Group 3: Sales Performance - Zijing Chenyuan achieved sales of 5.65 billion yuan shortly after its launch, while Puyue reported sales of 4.565 billion yuan, indicating strong market interest [3][6]. - As of November 16, Zijing Chenyuan had 111 units signed at an average price of approximately 98,000 yuan per square meter, while Puyue had 117 units signed at around 99,600 yuan per square meter [6]. Group 4: Future Market Outlook - The Huangshanmu store area is positioned as a prime location for residential development, with plans for 30 high-quality residential land resources to be released in Chaoyang District over the next three years [7]. - The collaboration between these companies is seen as a strategy to mitigate risks and enhance competitiveness in a challenging real estate market [6].

Core Viewpoint - The joint statement from China State Construction Intelligence and Yuexiu Beijing emphasizes a commitment to professionalism, transparency, and better service in the development of the Chaoyang Huangshanmu Store project, also known as Zijing Chen Garden and Puyue [1] Group 1 - The project is a collaboration between Beijing Xingding Real Estate Development Co., Beijing Fangxing Yicheng Real Estate Co., and Guangzhou Yuexiu Huacheng Real Estate Co. [1] - The stakeholders have reached a consensus to advance the project with a focus on professionalism and transparency [1] - The companies express gratitude for the attention from the public and understanding from clients [1]

Core Viewpoint - The dispute between China State Construction Intelligent Land (中建智地) and Yuexiu Group (越秀) regarding two projects in Beijing has escalated, leading to a joint statement that lacks specific details on the consensus reached between the parties involved [1][2]. Group 1: Project Background - The Beijing Chaoyang Huangshanmu Store project, also known as Zijing Chenyuan and Puyue, is a collaboration between Beijing Xingding Real Estate Development Co., Beijing Fangxing Yicheng Real Estate Co., and Guangzhou Yuexiu Huacheng Real Estate Co. [1] - The project was won by a consortium that includes China State Construction Intelligent Land, Jinmao, and Yuexiu, with the southern plot managed solely by China State Construction and the northern plot by Jinmao and Yuexiu [1][2]. - The northern plot, Puyue, is managed by Beijing Maoyue Real Estate Co., with shareholding structures indicating that Yuexiu, despite having the smallest stake, holds significant marketing power [2]. Group 2: Sales and Market Dynamics - Both projects, Zijing Chenyuan and Puyue, opened for sales in October, with Zijing Chenyuan recording 120 contracts and Puyue 133 contracts, indicating a competitive market environment [2]. - The projects are designed to attract different buyer demographics, but their proximity and similar positioning lead to inevitable competition [2][3]. - A joint marketing strategy was initially in place, but underlying tensions have surfaced, leading to accusations of malicious competition from both sides [3][5]. Group 3: Escalation of Dispute - On November 10, China State Construction sent a letter to Yuexiu demanding the cessation of what it termed malicious attacks and the transfer of marketing responsibilities for the northern plot [3]. - Following failed negotiations, China State Construction escalated the situation by filing a formal complaint against Yuexiu's leadership for alleged abuse of power and causing significant losses to state assets [3][5]. - The complaint claims that Yuexiu engaged in organized marketing tactics that undermined the sales of Zijing Chenyuan, leading to a projected loss of approximately 365 million yuan [6]. Group 4: Market Implications - The ongoing dispute reflects broader issues in joint development projects, where differing interests can lead to conflicts, especially in a declining market [8]. - The competitive dynamics between the two projects may erode buyer confidence, impacting sales performance and overall market perception [8][9]. - Both companies have experienced rapid growth in the Beijing market, with China State Construction achieving a sales amount of 18.78 billion yuan in the first ten months of the year, while Yuexiu reached 12.02 billion yuan [10][12].

Core Viewpoint - The joint development dispute over the Huangshanmu store site has been resolved through a reconciliation announcement, signaling the need for improved cooperation mechanisms among real estate companies to avoid future conflicts and ensure long-term collaboration [1][16]. Group 1: Background of the Joint Development - In April 2025, a consortium including China State Construction Intelligence, China Jinmao, and Yuexiu Real Estate won the bid for the Huangshanmu store site in Beijing's Chaoyang district for 12.6 billion yuan [3]. - The site was divided into two parts for development: the southern part "Zijing Chenyuan" managed by China State Construction Intelligence and the northern part "Puyue" managed by Yuexiu Real Estate, with China Jinmao focusing on product design [3][4]. Group 2: Shareholding Structure and Management - The shareholding structure shows that China State Construction Intelligence holds 50.1% in the southern project, while Yuexiu holds 17%, indicating a potential imbalance in decision-making power [4]. - The northern project has shareholdings of 49.9% for China State Construction Intelligence, 33.1% for China Jinmao, and 17% for Yuexiu, further complicating the management dynamics [4]. Group 3: Initial Cooperation and Marketing Strategy - The companies initially agreed on differentiated product strategies to avoid direct competition, with specific housing types planned for each project [5]. - A unified pricing strategy was established to maintain price consistency across both projects, leading to significant initial sales success [6]. Group 4: Emergence of Conflicts - Tensions arose when China State Construction Intelligence accused Yuexiu of engaging in malicious competition, undermining the agreed pricing logic and damaging overall project interests [8][11]. - Specific allegations included unreasonable pricing strategies and targeted marketing attacks that led to customer losses for the southern project [11][14]. Group 5: Resolution and Future Outlook - The reconciliation announcement on November 16 indicated that the companies reached a new agreement on key issues such as rights and responsibilities, allowing the project to resume normal operations [16]. - The effectiveness of the new cooperation model and the prevention of similar conflicts in the future remain to be seen [16].

Core Insights - The "Twin Stars" project in Beijing's Chaoyang district, which generated over 10 billion yuan on its opening day, is facing disputes over operational rights, drawing market attention [1][5] - After negotiations, the stakeholders of the two projects have reached an agreement to jointly manage marketing efforts moving forward [5][6] Project Details - The two projects are part of a 12.6 billion yuan land acquisition in April 2023, with a floor price of 54,500 yuan per square meter, setting a record for total price in Chaoyang [2] - The projects include residential and educational facilities, with specific land areas and building specifications outlined for each plot [2][3] Sales Performance - The "Zijing Chenyuan" project achieved a total sales amount of 5.65 billion yuan on its opening day, while "Puyue" sold 4.565 billion yuan worth of units [4] - As of now, "Zijing Chenyuan" has a sales rate of 14.7% with an average transaction price of 98,500 yuan per square meter, while "Puyue" has a sales rate of 31% with an average price of 99,600 yuan per square meter [4] Market Competition - The competition in the Chaoyang district is intensifying, with multiple new projects being launched, including those from Poly and China Resources, which are also targeting similar high-end customer segments [8][9] - The area has seen a continuous increase in land supply, with several plots being released for development this year, contributing to the competitive landscape [8]

来源：环球网 【环球网综合报道】11月16日晚，北京兴鼎房地产开发有限公司（中建智地+朝阳城开）、北京方兴亦 城置业有限公司（中国金茂）、广州越秀华城房地产开发有限公司（越秀地产）发布联合声明。 声明显示，北京朝阳黄杉木店项目（推广名紫京宸园、璞樾）是由北京兴鼎房地产开发有限公司、北京 方兴亦城置业有限公司与广州越秀华城房地产开发有限公司三家联合竞得并合作开发的项目。 各股东方经过坦诚协商、充分共创、达成共识，将秉持专业、阳光、公开、透明的原则，推进项目开发 经营各项工作，向社会及客户提供更好的产品和服务。 感谢社会各界的关注，也感谢广大客户朋友的理解与包容。 据悉，4月28日，黄杉木店地块由中建智地+中国金茂+越秀地产+朝阳城发联合体以126亿元的底价摘 得。项目包括南、北两幅住宅地块，南地块紫京宸园由中建智地主导营销，北地块璞樾则由越秀负责营 销与物业。 图源：中 建智地在北京 ...

本报讯 （记者陈潇）11月16日，北京朝阳黄杉木店板块紫京宸园、璞樾项目股东方发布联合声明，引 发行业与市场广泛关注。这份凝聚三方共识的声明，不仅回应了此前关于股东合作的相关热议，更传递 出"共同维护板块价值、坚守购房人利益、携手共创美好未来"的核心立场，为区域房地产市场注入稳定 预期。 作为去年4月以126亿元联合竞得的重磅地块，紫京宸园与璞樾项目自诞生之初就承载着提升朝青板块高 端居住品质的使命。双盘定位高端改善，凭借优越的区位条件、超90%的得房率及差异化产品布局，成 为北京朝阳楼市的标杆之作。面对市场变化中出现的合作分歧，北京兴鼎房地产开发有限公司（其母公 司为中建智地）、北京方兴亦城置业有限公司与广州越秀华城房地产开发有限公司经过坦诚协商、充分 共创，最终达成全面共识，明确将以"专业、阳光、公开、透明"为核心原则，统筹推进项目开发经营全 流程。 业内资深人士评价，在当前房地产市场聚焦核心价值的趋势下，黄杉木店双盘股东方的共识之举，既是 对"保交楼、保民生、保稳定"要求的积极响应，也为联合开发项目的风险化解提供了参考范本。随着三 方协同机制的落地，项目将充分发挥股东方在资金、开发、运营等领域的综合优势 ...