北京进深 徐迪 9月6日，黄杉木店新盘璞樾户型图正式发布。 9栋住宅楼共426户，面积段152㎡-258㎡全四居，共七种户型，层高约3.16-3.37米。 赠送空间包括阳台、设备平台、挑空平台。 单看面积不太，但是数量多，凌碎地藏在各功能区的边边角角。 此外还有独立电梯厅公区私用，整体下来得房率也能做到90%以上。 起步建面152㎡是主力户型，分中间户和边户两种，总计175套。 经典四叶草，客餐厨通透；厨房外接家政间，空间不小，晾晒收纳皆宜。 南向通面宽阳台，进深约1.2米。 北向卧室外接设备平台+挑空平台。 独立电梯厅，做了收纳空间，边户的梯厅里还额外赠送一条挑空平台。 188㎡次主力户型，全边户，四居三卫，总计121套。 格局上动静分区，主卧与北向两间卧室集中在一侧，另一间南向套房独立于客厅另一侧； 家政间放到电梯后边，空间利用到极致。 主卫升级到双卫盆带景观浴缸。 赠送同样是南向通面宽阳台，北向设备平台+挑空平台组合。 另外在家政间外边和玄关外边各有一处挑空平台。 4个大户型集中在两栋高层里。 5#楼25层，东边单元为195㎡，西边为204㎡。 195㎡户型类似188㎡户型的PLUS版，面宽略大一些，北 ...

从最近大量小区的成交价格走势来看，有的小区是一天一个价，卖房业主不设底价抛售，导致板块内价格快速回落。 无论是次新还是老破小，很多小区的跌幅已经在40%以上，并且最近的速度非常快。 融泽嘉园在2025年8月成交了一套87㎡的2居室，成交价315万。同户型在2021年9月成交价600万，减少285万，下降48%。 同户型在2025年7月成交价378万，1个月下跌63万，跌幅17%。 △回龙观-融泽嘉园西二路2号院87㎡2居室： 2025年8月，14层成交价315万 相比于2025年7月，同户型成交价378万，↓63万，-17% 相比于2024年11月，同户型成交价439万，↓124万，-29% 相比于2021年9月，同户型成交价600万，↓285万，-48% 相比于2016年4月，同户型成交价315万，价格持平 万泉庄小区在2025年8月成交了一套62㎡的2居室，成交价430万。同户型在2021年3月成交价780万，减少350万，下降45%。 △苏州桥-万泉庄小区62㎡2居室： 2025年8月，底层成交价430万 相比于2025年3月，同户型成交价558万，↓128万，-23% 相比于2021年3月，同户型成交 ...

每一个楼花，都是独一无二的。这里是楼花网。 中建智地抢先一步。 8月18日，北京朝阳区黄杉木店2107-03地块公示了设计方案。它就是紫京宸园。 而兄弟璞樾呢？花姐等到下班，也没等来，但相信也快出图了。 在双子格局下，谁先公开规划方案，就可能提前透露另一方的产品情况。 这次，紫京宸园概莫能外，至少确定了三件事： 1、它的鸟瞰图，剧透了璞樾8栋楼——共计9栋；它的平面图，剧透了璞樾南面的4栋楼，甚至把户型结 构都画出来了——南向通面内嵌式阳台，北面送一个设备阳台。 2、确定了2107-02地块幼儿园的位置。按照拿地文件，幼儿园可以结合01地块（璞樾）统筹布置。 当时，幼儿园设在璞樾的东南角。现在，它依然在东南角，只不过从原来的正方形，变成刀把型，南宽 北窄。 4月28日，它们被中建智地+中国金茂+越秀地产+朝阳城发联合体拿下，是126亿元地王里的核心部分。 从拿地到出图，花费了超过100天，据说方案调了很多轮。（详见北京126亿地王，速度慢了） 紫京宸园在南，由中建智地操盘；璞樾在北，由金茂负责设计、越秀负责营销。这两个豪宅，同股同 权。 一般而言，同时拿地的双子座出报规图，要么同时——海淀功德寺和樾玉鸣、和樾 ...

Group 1 - The power dynamics within the board of directors are determined by capital, with the shareholders of the luxury projects being consistent across different companies [3] - A consortium including China Jinmao, Yuexiu Property, and Zhongjian Zhidi acquired a land package for 12.6 billion yuan, which includes three plots in Chaoyang [3][4] - The total construction scale for the two luxury projects, Puyue and Zijingshiyuan, is approximately 11.645 million square meters and 21.56 million square meters respectively [4][5] Group 2 - The competition between Puyue and Zijingshiyuan has led to delays in project timelines, with Puyue taking longer to finalize plans compared to Beijing Shiyuan [8][10] - Both projects are engaged in a "arms race" in terms of quality and design, driven by the desire to create landmark developments [12] - The presence of a kindergarten in Puyue's design has raised concerns about noise and quality, impacting the overall project appeal [13][15] Group 3 - The commercial plot within the land package, located in Sunhe, is significant with a high land price of 641 million yuan, but its future operation remains uncertain [19][22] - The operational management of the commercial project will be handled by a newly established company, Beijing Chaokai Xinyuan Commercial Management Co., which has a different ownership structure compared to the residential projects [22] - Each shareholder has defined responsibilities for the projects: Jinmao and Yuexiu for Puyue, Zhongjian Zhidi for Zijingshiyuan, and Chaoyang Chengkai for the commercial operations [22]

Core Viewpoint - The real estate market in Beijing is facing intense competition, with companies like China Overseas Land & Investment (中海地产) continuing to secure significant land parcels and maintain strong sales performance despite market pressures [2][10]. Group 1: Company Performance - China Overseas Land & Investment has maintained its position as the sales champion in Beijing for seven consecutive years, achieving a sales revenue of 112 billion yuan in the first half of this year, ranking second only to China State Construction [10][11]. - The company has successfully acquired multiple high-value land parcels, including a 153 billion yuan acquisition in Chaoyang, which has bolstered its market presence [4][11]. - The sales performance of the project "Jinghua Jiuxu" in Xicheng contributed approximately 17 billion yuan to the overall sales, showcasing the effectiveness of its strategic positioning [11]. Group 2: Market Dynamics - The competition among real estate projects in Beijing is intensifying, particularly in the luxury segment, with projects like "Wanjijiuxu" and "Beijing Chenyuan" showing varying degrees of market performance [5][8]. - The introduction of new projects, such as those in the Huangshanmu and Sunhe areas, is expected to create additional competition for existing developments, particularly for "Wanjijiuxu" [7][8]. - The overall market is experiencing a divide, with high-end and well-located properties performing better in terms of sales velocity compared to others [4][10]. Group 3: Project Details - "Wanjijiuxu" has a total of 370 units with a saleable area of 7.06 million square meters, and it has achieved a transaction price of 11.5 million yuan per square meter, with a current sales rate of 48% [6][5]. - The project "Shiguang Zhijing" has faced challenges with a low sales rate of approximately 15%, indicating difficulties in market absorption [8][9]. - The upcoming projects in Huangshanmu are expected to compete directly with "Wanjijiuxu," as they target similar high-end buyer demographics [7][8].

中经记者 吴静 卢志坤 北京报道 房企投资收缩聚焦之际，北京市场无论是拿地还是新房去化均面临激烈竞争。 尽管多年来在北京市场保持销售冠军的位置，中海地产也未有丝毫懈怠，自去年以来，其已连续斩获多 宗百亿地块，进一步巩固其地位。 据业内人士介绍，中海地产在北京有两个操盘团队，即中海新城和中海北京公司。市场竞争激烈之际， 两个团队也在暗暗较劲。去年，中海新城凭借西二环豪宅京华玖序的热销一鸣惊人，随即于当年11月斥 资153亿元首进朝阳。而在这之前，其长期深耕石景山区域。 研究机构发布的榜单显示，今年上半年，中海新城在北京实现112亿元销售额，仅次于中建智地，赶超 势头凶猛。不过，随着今年同板块内新房入市及市场整体压力，其多个项目将面临去化考验。下半年， 中海新城如何化解存量压力、应对新盘挑战，并巩固其市场地位值得关注。 "朝阳三子"入市显分化 自去年斥资153亿元首次在朝阳拿下一组团地块后，市场对于中海新城"朝阳三子"的进展十分关注。 今年4月27日，位于酒仙桥的中海万吉玖序取得预售证，首批共332套，准售面积7.06万平方米；6月24 日，项目剩余38套取得预售证。项目拟售价格为10.6万～13.5万元/平方米 ...

项目7月中旬进场9月开盘 项目基础信息 -占地面积约8.96万平方米、 规划建筑规模约为22.4万平方米 -其中01和03地块为居住用地 黄衫木北地块，越秀+金茂联合开发，正式案名发布：璞樾。 越秀营销操盘，产品设计由金茂操刀。 项目是两家高端产品系：金茂"璞系"+越秀"樾系"，双方都非常用力。 产品细节，目前还没定版，不过看过了程稿效果图，可以拍胸脯说：璞樾的产品确实太顶了。 25年4月28日，中建智地金茂越秀以及朝阳城发联合以126亿底价拿的黄杉木店路地块（朝阳区平房乡黄杉木店平房区城中村改造项目2107-01、02、03地 块）最新消息来了。 ✓01地块占地2.99公顷、 限高60米、容积率为2.6 ✓03地块占地5.4公顿、 同样限高60米、 容积率也为2.6 ✓02地块是配建幼儿园用地 黄杉木最新消息-产品规划： 1.北地块（金茂+越秀操盘璞系产品）：主打150-260㎡大平层（主力180㎡），外立面采用铝板玻璃幕墙，精装配置国际一线品牌，如嘉格纳厨房，预计均 价10万+/㎡，产品对标顶豪产品。规划2500平会所，服务420户业主。 -北地块面积段：150/185/190/225/250平 -北地块 ...

Group 1 - The project named "Puyue" is a collaboration between China Jinmao and Yuexiu, aiming to create a new standard in luxury housing in China [1] - Jinmao's "Puyue" series draws inspiration from traditional culture, emphasizing Eastern aesthetics and modern craftsmanship, while Yuexiu's "Yue" series focuses on high-end products and local cultural interpretation [1] - The project site includes two residential plots with a total above-ground construction area of 78,182.44 square meters and a plot ratio of 2.6, with a starting price of 4.26 billion yuan [1][2] Group 2 - The project is strategically located about 1 kilometer from the Youth Road Station of Metro Line 6, surrounded by commercial areas and parks, enhancing its attractiveness [2] - The Chaoyang area has seen a lack of large-scale residential supply in the past decade, leading to strong demand for new housing [4] - Current new housing projects in the area include Chaoguan Tianjun and Jinmao Manyao, which are popular among buyers looking for improved living conditions [4]