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擦亮养老金融金名片 浙江农商银行系统打造老年友好型银行
Jin Rong Shi Bao· 2025-09-18 02:10
Core Viewpoint - Zhejiang Rural Commercial Bank is enhancing cooperation with various government departments to promote elderly services and develop an "elderly-friendly bank" model, aiming for a win-win in elderly services and financial support for the elderly [1][2]. Group 1: Strategic Cooperation - The bank has established a systematic strategic cooperation with the Provincial Organization Department and the Provincial Old Cadres Bureau, signing a strategic cooperation agreement to leverage organizational advantages and integrate resources for building a "silver home" [2]. - A regular implementation mechanism has been established, incorporating the construction of silver homes into the annual key points of the bank's party building work [2]. - A professional service system has been developed, emphasizing the "Party Building + Finance" service model to create a caring environment for the elderly [2]. Group 2: Community Engagement - Over 210 silver homes have been built to provide nearby services for the elderly, focusing on activities, learning, care, and community involvement [3]. - The bank has created a comprehensive silver home that integrates various functions, and has launched initiatives like the "Time Bank" and "5060 Club" to enhance elderly engagement [3]. - A "15-minute elderly education circle" has been established through partnerships with local elderly universities, serving over 60,000 people [3]. Group 3: Financial Services - The bank is implementing a three-year action plan to build an elderly-friendly banking system, focusing on optimizing services for elderly clients and expanding financial scenarios [4]. - More than 100 pension deposit products and over 230 wealth management products have been launched to provide convenient financial services for the elderly [5]. - The bank is enhancing its service team to improve elderly clients' experiences, promoting various outreach and support activities [5].