Core Insights - The 2025 First Chongqing Chuan Chuan Xiang Industry Conference was held from October 17 to 19, aiming to transform the industry from "dispersed development" to "collaborative win-win" for high-quality growth [1][2] - The conference was organized by Muge, a leading beef tallow company with over 40 years of experience, emphasizing its commitment to industry upgrade and empowerment [1][4] Industry Development - The Chuan Chuan Xiang industry is experiencing robust growth but lacks a unified, high-end communication platform, which has hindered collaborative development [2] - Muge, in collaboration with the Chongqing Hot Pot Industry Association and the Chuan Chuan Xiang Special Committee, successfully filled the gap for a high-end summit in the Chongqing Chuan Chuan Xiang industry [2] Conference Highlights - The conference featured a strong lineup of industry leaders and utilized a "data decoding + practical sharing" dual matrix to address industry pain points [5] - Key discussions included brand differentiation, sales growth strategies, efficient inventory management, and community operations, providing actionable solutions to industry challenges [7] Supply Chain and Standards - Muge's chairman, Yan Chao, led discussions on brand youth communication and community building, focusing on transforming short-term traffic into long-term retention [10] - Yan Chao also presented insights on the current state of the Chuan Chuan Xiang supply chain, offering strategies for cost control and customer empowerment [12] - Muge is a key player in drafting national standards for beef tallow, emphasizing quality and safety in the industry [14] Product Innovation - Muge introduced a new product specifically designed for Chuan Chuan Xiang, showcasing advancements in quality and production techniques [16] - The company aims to continue leading the industry by developing products that meet the specific needs of the Chuan Chuan Xiang market while promoting a unified standard and resource sharing [16]