Core Insights - The article highlights the success of TianGeng Culture, a company specializing in overseas live streaming, led by founder Jason, who emphasizes long-term strategies in a competitive market [2][20] - The company has developed unique technological solutions to enhance operational efficiency in the live streaming industry, setting it apart from competitors [7][9] Group 1: Company Background - TianGeng Culture has over 30,000 overseas streamers and has established itself as a top player on the Bigo Live platform, generating significant revenue [2][11] - Jason's entrepreneurial journey includes a failed campus SaaS venture, which led him to pivot towards the booming short video and live streaming markets [4][5] Group 2: Technological Innovations - The company has created proprietary software systems, including an automated diamond recharge system and a streamer management backend, to improve operational capabilities [7][9] - These technological advancements allow for efficient management of thousands of streamers and enhance the overall user experience [9][11] Group 3: Operational Strategies - TianGeng Culture employs a unique "role-playing" operational system, where team members take on multiple roles to support streamer development and retention [13][17] - The company focuses on low-cost customer acquisition through short video recruitment strategies, addressing industry-wide challenges in streamer recruitment [17][19] Group 4: Market Positioning - The live streaming industry is entering a phase of efficiency competition, with TianGeng Culture positioning itself to leverage overseas markets where growth potential remains [17][20] - Jason emphasizes the importance of systematic capabilities and long-term commitment in navigating the challenges of the live streaming landscape [20]